Arcade Announces POW x Joseph Toney Collab Belt Arcade Belts, a brand on a mission to revolutionize the way a belt functions and allows you to move freely, today announces the POW x Joseph Toney belt, a collaboration that supports the efforts of Protect Our Winters (‘POW’) to help the people and places most impacted by climate change. Joseph Toney is a visual artist operating out […] Industry News SnowBrains | February 22, 2024 0 Comments
Imperfect Advocacy: Addressing The Climate Change Hypocrisy An upcoming film created by professional skier and Protect Our Winters (POW) Athlete Alliance member Amie Engerbretson, The Hypocrite, challenges the notion that winter sports athletes are hypocrites because they leave a large carbon footprint while chasing snow around the world, all while advocating for the climate. Although this film has yet to premiere, the message reflects a fundamental responsibility winter […] Industry News Luke Guilford | February 11, 2024 0 Comments
U.S. Ski & Snowboard Announces New Climate Change Initiative “Easy Green” U.S. Ski & Snowboard officially announced Easy Green, a new climate change-focused initiative focused on amplifying the conversation around climate and driving widespread commitment to sustainable practices across skiing and snowboarding. Named after an “easy green” trail at a resort, the initiative embodies the idea that making sustainable choices when skiing and snowboarding can be easy. Easy Green marks a […] Industry News SnowBrains | February 1, 2024 0 Comments
Top 9 Countries With the Most Ski Resorts This list is for those itching to know just how many ski resorts one could ski in any of these top countries. Spoiler alert… it’d take a long time to hit all of these. Today’s list will provide enough nerdy facts for the next trivia night, because why else would anyone know that France has 199 ski resorts? To clarify […] Brains Luke Guilford | January 29, 2024 0 Comments
9 Must Read Books for Your Dive into the World of Skiing and Snowboarding Yes, YouTube is a great resource for beginners looking to explore the beautiful world of skiing, but there is also merit to books that can be an excellent resource for all things skiing. My first discovery of mountain sports was reading a book back in the 4th grade. Growing up in Kansas, I didn’t have exposure to skiing or snowboarding, […] Luke Guilford | December 15, 2023 0 Comments
Retired Ski Racer Criticizes Early FIS Alpine Race Schedule and Summer Training on Glaciers Retired German ski racer Felix Neureuther, son of ski racers Rosi Mittermaier and Christian Neureuther, has shared a post on social media in which he criticizes the early FIS alpine race schedule as well as the wide-spread habit for athletes of all ages to train on Europe’s glaciers during the summer. Related: German Ski Legend Rosi Mittermaier Dies Aged 72 […] Industry News Julia Schneemann | October 31, 2023 2 Comments
FIS Responds to POW Petition Protect Our Winters (‘POW’) started a petition last week to put pressure on the International Ski & Snowboard Federation (‘FIS’) to better align wintersport with environmental sustainability. The initiative was prompted by the emergence of pictures from both preparations for the World Cup at Sölden, Austria, as well as the cross-border event at Zermatt, Switzerland & Cervino, Italy, that saw […] Industry News Julia Schneemann | October 24, 2023 0 Comments
Utah Ski Manufacturer DPS Partners with Phantom Glide for Winter Pop-Up in Boulder, CO DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and Phantom Glide, a permanent, waxless base glide treatment, will be available from October 2023 to March 2024 at Full Cycle in Boulder, CO. Full Cycle, Boulder’s oldest award-winning bike shop, unveils a ski touring-focused ‘shop-in-shop’ concept aimed at meeting the needs of Boulder’s multi-faced endurance athletes. The […] Industry News SnowBrains | October 23, 2023 0 Comments