Controversy Ensues About the Use of Heavy Machinery on Glacier at Zermatt, Switzerland Disturbing pictures emerged in the last week of heavy machinery digging on the Theodul Glacier in the Matterhorn Ski Paradise, the cross-border ski resort between Zermatt, Switzerland, and Cervino, Italy. The diggers appear to be filling in crevasses on the glacier in order to get the ‘Gran Becca’ course ready for the first-ever FIS World Cup cross-border race. The race […] Industry News Julia Schneemann | October 20, 2023 0 Comments
Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry’s commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter sports. Related: Shaun White Teams Up With Utah Whiskey […] Industry News SnowBrains | October 7, 2023 0 Comments
Why Is Skiing in America So Expensive? If you’re a snowsport enthusiast, you’ve likely heard (and participated in) the age-old debate: American ski resorts vs. European ski resorts. Beyond the obvious differences in terrain, snow, culture, and scenery, one critical factor often tilts the scale in favor of European slopes for budget-conscious skiers: cost. American ski resorts have earned a reputation for being significantly more expensive than […] Brains Julia Schneemann | October 4, 2023 17 Comments
The Good Stuff Just Got Better With 2 New Ikon Pass Destinations for Winter 23/24 Ikon Pass Prices Go Up on October 13 Camelback Resort and Blue Mountain Resort in Pennsylvania join Ikon Pass for winter 23/24, unlocking even more East Coast access for Ikon Pass holders. Score your Ikon Pass at its current low rates before October 13, 2023, when prices go up $50, and get in on the good stuff at over 50 […] Industry News SnowBrains | September 28, 2023 0 Comments
5 of the Best Apps for Skiing and Snowboarding Thanks to constant upgrades in technology, many different apps for skiing and snowboarding have been developed and exist specifically to help skiers and snowboarders. User-friendly apps are regularly being designed for the millions of snow enthusiasts around the world who also always have a mini computer in their pocket with them. From tracking your friends or family’s locations on the […] John Cunningham | September 26, 2023 1 Comment
Salomon Announces 3rd Annual Quality Ski Time Film Tour Lineup includes films from Salomon athletes as well as an outrageous grand prize Today, Salomon, maker of premium winter sports equipment, announced the third annual QST Film Tour. The tour will kick off October 3rd, visiting 16 major ski hubs across the United States and Canada, as well as a stop in Europe. Films shown include: The Polar Star by […] Industry News SnowBrains | September 13, 2023 0 Comments
Shaun White Teams Up With Utah Whiskey Distillery to Save the American West From Climate Change Three-time Olympic gold medalist and professional snowboarder Shaun White has experienced some of the most exceptional trails, slopes, waves, and views the West has to offer. Over the years, he’s also witnessed firsthand the impact climate change has had on these places, with rising temperatures and melting snowpacks increasingly posing a threat. Today, High West, the Park City-based whiskey distillery, […] Industry News SnowBrains | August 30, 2023 0 Comments
Score Great Deals on Ski Gear and So Much More at ‘Powder Daze’ This Labor Day Weekend Labor Day sales across all industries are to be expected. Just like any other long weekend holiday, retailers rely on consumers who just want to shop and spend money. Christy Sports is no exception as they are back for the 13th year of their premier early-season ski clearance sale branded as Powder Daze. Only this year it is much more an […] Industry News Brent Thomas | August 24, 2023 0 Comments