FIS Changes Official Terminology | Insists ‘Ladies’ Must Now be Referred to as ‘Women’ The International Ski Federation (FIS) yesterday announced changes to its official terminology when they approved a joint proposal of the Gender Equity Working Group, the Sub-Committees for Ladies´ Cross-Country and Alpine Skiing, as well as the Athletes Commission. In the English language “Ladies” must now be referred to as “Women”. Related: Mikaela Shiffrin Shares the Secrets to Her Success | No […] Industry News SnowBrains | June 13, 2019 0 Comments
Starting 2021 Americans Will be Required to Pay for a Visa to Enter Europe Traveling to Europe will become more complicated for Americans beginning in 2021, reports Fox News. The European Union recently announced Americans will need to obtain a visa known as a European Travel Information and Authorization System, or ETIAS, to travel to 26 nations starting in 2021. The cost is anticipated to be €7 (about $8). Currently, US citizens do not need […] SnowBrains | March 12, 2019 3 Comments
‘Snow Queen’ Mikaela Shiffrin Claims 7th Straight Slalom Victory For the fourth time in her career, Mikaela Shiffrin was crowned the “Snow Queen” following her FIS Ski World Cup slalom win in Zagreb, Croatia, Saturday. This was also her seventh-straight World Cup slalom win and her 37th career slalom victory. Shiffrin’s huge 1.25-second margin of victory is her largest since she defeated Holdener by 1.58 seconds on March 17, […] Industry News SnowBrains | January 8, 2019 0 Comments
Unstoppable Mikaela Shiffrin Claims World Cup Victories 47 and 48 The unstoppable Mikaela Shiffrin powered her way to World Cup victories 47 and 48 over the weekend in St. Moritz, Switzerland. She followed up her career-first Audi FIS Ski World Cup super-G win in Lake Louise with a second one less than a week later on Saturday, then she fired up victory number 48 in Sunday’s FIS Ski World Cup […] Industry News SnowBrains | December 10, 2018 1 Comment
Water Skiing Across the Mediterranean Later this month, Alex Luther will follow in his Grandfathers footsteps (or skis) and set the world record for water skiing 3,000 miles in 10 days. Alex has been training for years for this adventure and has worked his way from the bottom to the top, learning to waterski for the first time in 2011, and not stopping since. Ever […] Friday Fun Kristen Strom | June 9, 2018 0 Comments
Go Mikaela! Shiffrin Claims 40th World Cup Victory | Just 2 away from World Cup History A day after achieving her 39th World Cup victory, Mikaela Shiffrin (Vail, CO) swept towards World Cup history with her 40th victory in Sunday’s slalom at Kranjska Gora, Slovenia. In spite of a touch of flu, the rainy weather, and adverse course conditions, Shiffrin opened up a 1.47sec first run advantage and on her second run extended her winning margin […] Industry News Steven Agar | January 8, 2018 1 Comment
Mikaela Shiffrin Has Won 7 Races Out Of Her 14 Starts This Season When you think of the best skier that’s currently on the World Cup circuit, who do you think of? Well, for SnowBrains, we think of Mikaela Shiffrin. She’s a 22-year-old phenomenon from Vail, Colorado. In her first 14 starts of the 2017/18 season, she’s won 7 races. She missed 2 races, but after the first 16 races of the season, she’s […] Industry News Chris Wallner | January 3, 2018 1 Comment
Final Winter Olympic Medal Count @ Sochi, Russia 2014 The 2014 Sochi, Russia Winter Olympics have come to a close. There were some fantastic moments and more than just a few heartbreaking ones. Just athletes from Lake Tahoe pulled in 4 Olympic medals this year (3 golds, one bronze). The US of A brought home 28 medals (9 gold, 7 silver, 12 […] SnowBrains | February 24, 2014 0 Comments