Industry News
U.S. Ski & Snowboard has been selected as the recipient of the esteemed Jake Burton Award by Protect Our Winters (POW). The award, won previously by companies like Burton, Strava, New Belgium, and more, was presented to U.S. Ski & Snowboard at POW’s Leadership Summit in Reno, Nevada, in September.
Named in honor of snowboarding legend Jake Burton, the Jake Burton Award recognizes partners who have demonstrated leading the charge in creating cultural shifts needed to take on climate as a community. The criteria for the award include influencing the cultural shift through brand platforms, a willingness to challenge the status quo, and integrating climate action into the DNA of the brand.
“Jake Burton’s passion and dedication built a movement in snow sports. He challenged the status quo every step of the way, paving the path for a new sport, lowering barriers to entry, and instilling the ethos that we should preserve the outdoors for all future generations. This year, the U.S. Ski & Snowboard Team honored Jake’s legacy by bringing the urgency of climate to the forefront and using its voice and influence to affect change. We are grateful to U.S. Ski & Snowboard for their partnership, collaboration and dedication.”
– Torrey Udall, Executive Director of POW
POW nominated U.S. Ski & Snowboard and Aspen Snowmass for their collaborative efforts at the Stifel America’s Downhill at Aspen, at which the organization and resort worked to champion sustainable practices and environmental responsibility, and the 2023 FIS World Alpine Ski Championships. U.S. Ski & Snowboard collaborated with POW and Kappa to create climate change-themed alpine race suits for the World Championships, designed to bring attention to the melting glaciers around the world. The suits were worn on the sport’s biggest stage by the sport’s biggest stars to show the organization’s commitment to furthering the fight against climate change.
“We are deeply honored to receive the Jake Burton Award from POW. This recognition reaffirms our dedication to mitigating climate change’s impact on our winter sports and we look forward to continuing our efforts, knowing there is still so much more we could do.”
– Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard
This recognition reiterates U.S. Ski & Snowboard’s commitment to combating climate change and protecting our winter playgrounds. U.S. Ski & Snowboard and POW will continue to collaborate on initiatives that promote environmental sustainability and raise awareness about the urgent need for climate action within the winter sports community and beyond.
