Industry News
Top 10 approx peak 21/22 single-day walk-up lift ticket prices at Epic/Ikon U.S. mountains:
Steamboat: $269
Deer Valley: $249
Vail: $239
Beaver Creek: $239
P. Tahoe: $229
Park City: $229
Big Sky: $225 (tram +$45/day min)
Winter Park: $219
Mammoth: $219
Breck: $219— The Storm Skiing Journal & Podcast (@StormSkiJournal) November 14, 2021
A thread posted by The Storm Skiing Journal & Podcast to Twitter a couple of days ago lists the most expensive peak walk-up lift ticket prices at resorts across the country. A fantastic resource here (by The Storm Skiing Journal & Podcast) of the cost of every lift ticket in the USA.
- Related: Dissecting the $200+ Lift Ticket
Approx peak 21/22 single-day walk-up lift ticket prices at all Vail Resorts U.S. mountains:
Vail: $239
Beaver Creek: $239
Park City: $229
Breckenridge: $219
Northstar: $209
Keystone: $199
Heavenly: $199
Stowe: $174
Crested Butte: $159
Kirkwood: $144
Okemo: $139
Mt Snow: $134…— The Storm Skiing Journal & Podcast (@StormSkiJournal) November 13, 2021
Only three years ago we were criticizing these companies for breaking through the $200 mark––that now appears to be the norm. The race to $300 has begun… who’s your money on?
Peak 21/22 single-day walk-up lift ticket prices at all Alterra U.S. mountains:
Steamboat: $269
Deer Valley: $249
P. Tahoe: $229
Winter Park: $219
Mammoth: $219
Crystal: $185
Stratton: $169
Sugarbush: $160
Big Bear: $160
June: $159
Solitude: $139
Snowshoe: $129— The Storm Skiing Journal & Podcast (@StormSkiJournal) November 13, 2021
Consider also that Steamboat Resort offers a ‘First Tracks’ add-on for $55, potentially taking a day’s skiing to $324. And a day at Big Sky Resort, MT, is $225, but if you want to ride the tram, it’ll cost an extra $45.
Will you usually pay $269 to ski? No, not usually. It is important to note that although that price figure seems daunting, there are many easy ways to save money by either booking in advance, online, in a package deal, multiple-day ticket, not during a holiday, or any combination of those five. If you’re walking up to a window and paying those prices, you’re doing it wrong.
My season pass at Manning Park was $99. I do have a Mountain Collective pass so I can visit some of the pricy US resorts.
P.Tahoe? Thats short for Pffft Tahoe. It will always be Squaw Valley in ski history such as the 8th winter olympic games, etc etc.
point taken
P. Tahoe = Palisades = Squaw valley
Actually, the biggest reason is to push people to purchase a higher-priced item ahead of the season (season pass) and encourage purchases of day lift tickets ahead of time to hedge against poor snow/weather conditions during the season. It’s an insurance strategy to prevent the historical ups and downs of resort revenue caused by uncontrollable factors (weather). Additionally, the season pass purchase leads to people going to the resort more often in order to “get their money’s worth,” which results in more ancillary purchases by consumers in nearby restaurants, activities, and hotels.
Where is P. Tahoe? I’ve never heard of this resort. Is it a Martis Camp Executive Club Resort?
Two elements of this pricing scheme: 1) The resorts want to mine your data by pushing you online to buy tickets. 2) The resorts don’t want the expense of paying cashiers to handle walk-up purchases.