Industry News
The global ski industry donates $300,000 worth of auction items for bushfire relief!
The world’s best ski resorts and snow brands have banded together for Snow Aid Australia, an online auction for bushfire relief and wildlife rescue with over $300,000 worth of auction items donated from 100 brands. Aspen Snowmass alone has donated $100,000 worth of accommodation and lift passes and Olympic gold medallist Lydia Lassila, former FIS World Champion Laura Peel and big mountain skier Chris Davenport have also offered items.
Bidders can win over 80 auction items for ski and snowboard holidays to Canada, USA, Europe, Japan, New Zealand, and Australia. Add flights with Air Canada to Sun Peaks and Vancouver, the world’s best hotel names, skis, and snowboards from the coolest ski brands, outerwear, base layers, action cameras, and even a North West Territories northern lights safari.
The auction platform, AirAuctioneer.com, have waived their fees, Moulis Legal lawyers are working pro bono, and Jasper Fox Design illustrations, as well as a graphic designer, have both donated their skills alongside a team of admin volunteers. This means that all proceeds will benefit bushfire relief.
Snow Aid Australia has been organized by the team behind SnowsBest.com and @misssnowitall social platform, who have been inundated with items as word got out amongst the ski community that the auction is happening.
“We’ve been overwhelmed by the generosity of the global snow industry,” says Rachael Oakes-Ash from SnowsBest. “They love Australia and have been devasted by the crisis, including fires in Australia’s alpine region, and are desperate to help however they can.”
The auction launches online on February 9 for a live preview before bidding opens for seven to 10 days. Sign up now for auction alerts knowing all proceeds will benefit Red Cross Australia, WIRES, Wildlife Victoria and South Coast Wildlife Rescue.
Ski Industry and Snow Brands Involved:
Ski Resorts: Sun Peaks, SilverStar, Big White, Whistler Blackcomb, Revelstoke Mountain Resort, Panorama, Fernie Alpine Resort, SkiBig3 in Alberta in Canada + Aspen Snowmass, Telluride, Jackson Hole, Grand Targhee, Park City, Deer Valley in the USA + Club Med in Europe + Kiroro and Tomamu in Japan + Coronet Peak, The Remarkables, Cardrona, Treble Cone and Mt Ruapehu in New Zealand + Mt Buller and Thredbo Alpine Resort in Australia.
Hotels: Fairmont Hotels and Resorts, Destination Residences, Limelight Hotels, Pan Pacific Hotels, Stein Eriksen Lodge, Hoshino Resorts Tomamu, Lumiere with Inspirato, The Rees Hotel, Coast Sundance Lodge, Sun Peaks Grand, Snowball Chalet Madarao, Refre Hotel Myoko, The Legend Inn Myoko, Yamadasan Ski Hotel Madarao, Kiroro Tribute, Chateau Nova, Blachford Lake Lodge & Wilderness Resort, The Explorer Hotel, Thredbo Alpine Hotel, North of Nell, The Little Nell, The Gant, St Regis, W Hotels, Auberge Resorts Hotel Jerome, Auberge Resorts Lodge at Blue Sky, Club Med, Sutton Place, Edgewater Resort, Scenic Suites, Park City Peaks Hotel, Park City Lodging, Mountain Lodge Telluride, The Listel Hotel, Delta Village Suites, Stonebridge Lodge, Timberline, The Aspen Mountain Lodge, Frias Properties, Pipers Ski Lodge, Lizard Creek Lodge, YHA Thredbo, Hyatt Place.
Airline: Air Canada
Wholesalers: Travelplan, Skimax Holidays, Scout, Ski Travel Company
Season passes: Epic Australia Pass Vail Resorts, Ikon Pass Alterra Mountain Company, NZ Ski, Cardrona, and Treble Cone
Adventures: Alpine Guides New Zealand, Urban Xtreme
Ski and snowboard brands: Rossignol, Atomic with Mike Wiegele Helicopter Skiing, Coalition, Fat’ypus, Blackbird Bespoke Ski Co, Salomon, XTM, Body Ice, ZONE, Will to Fly, ROJO, POW, Roxy, GoPro, Astis, Le Bent, Arc’teryx, Plus Snow, Ski and Snowboard Online, Browns Queenstown, STANDARD, ELUDE, Dragon Alliance, Yuki Threads, Ski Butlers
Athletes: Laura Peel, Lydia Lassila, Chris Davenport
