Brought to you by Sun Valley Resort
Ski Resort Participates in National Safety Month Initiative Led by the National Ski Areas Association (NSAA)
Sun Valley Resort, North America’s No.1 Ski Resort (SKI Magazine), celebrates the NSAA’s annual National Safety Month by promoting a Safety Week initiative in an effort to increase guest awareness of safety protocols and procedures.
From Monday, January 25, through Saturday, January 30, Sun Valley Resort will work to help inform guests with the knowledge and tools they need to safely enjoy their time on-mountain. Guests can expect to see branded banners and flyers throughout the Resort and in local businesses in the Wood River Valley, which will direct them to Sun Valley’s Safety Week website for more information.
Beginning on Tuesday, January 26, Sun Valley will be releasing five new pieces of short-form video content (one per day) through its social media channels that encourage guests to Know the Zone. Know the Zone is a new Sun Valley Safety Week initiative that identifies five distinct mountain zones within the Resort and discusses each zone’s safety protocols and required etiquette, ensuring each and every guest is prepared for a fantastic skiing or riding experience.
“In Sun Valley, we take mountain safety very seriously. Adhering to the Skier’s Responsibility Code demonstrates a respect for fellow recreationists and leads to a more enjoyable on-slope experience for everyone.”
– Bryant Dunn, Sun Valley Ski Patrol
Sun Valley Resort is also supporting the Sawtooth Avalanche Center during Safety Week to collaborate on the creation of new video content discussing backcountry safety.
“Continuing a long tradition of community partnership with the Sawtooth Avalanche Center, Sun Valley Resort is working to highlight the dangers of Snow Immersion Suffocation and treewell accidents through our #PartnerUp! initiative including video production and community outreach.”
– Bryant Dunn, Sun Valley Ski Patrol
Both Bald Mountain and Dollar Mountain are open daily from 9 am-4 pm. For more information about Safety Week, please visit https://www.sunvalley.com/safety-week
