Alterra Mountain Co. To Acquire Solitude Mountain Resort in Utah Alterra Mountain Co. just announced that they have entered into an agreement to acquire Solitude Mountain Resort in Big Cottonwood Canyon just outside Salt Lake City, UT. Solitude Mountain Resort is located just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort, in the renowned Big Cottonwood Canyon. The mountain […] Industry News SnowBrains | June 20, 2018 2 Comments
VIDEO: Mammoth Mountain | A Dreamy Season – 222 Days of Winter Fun [arve url="https://youtu.be/1VG9ucIHxv8"] SnowBrains | June 19, 2018 15 Likes 0 Tweets 0 Comments
NASTAR National Championships will Return to Squaw Valley, CA Next Year The US Ski & Snowboard announced today that the NASTAR National Championships will return to Squaw Valley April 3-7, 2019. With US Alpine Championships and NorAm Finals wrapping up in March, the early April dates will allow for maximum attendance from U.S. Ski Team members and ideal timing for good snow cover at Squaw Valley, reports snowindustrynews.com. The passion and […] Steven Agar | June 18, 2018 0 Comments
Jay Peak and Burke Mountain, VT: Revived and Ready to Hit the Market Jay Peak and Burke Mountain are ready for the market. After being surrendered by Ponzi-scheme perpetrator and previous owner Ariel Quiros, both resorts have recovered and plan to hit the market this year. According to VTDigger, the court appointed receiver, Michael Goldberg, has been making large improvements to the resorts. After years of major development projects, the resort has transformed from […] Industry News Katy Shipley | June 9, 2018 1 Comment
Colorado Business Owner Claims he Owns Rights to the Word ‘Icon’ | Sends Cease and Desist Notice to Alterra for Using ‘Ikon’ Carbondale, CO resident Cary Thompson, founder of Glenwood Springs-based Ride In Harmony Athletics, a ski and snowboard instruction program, recently sent a cease-and-desist notice to Alterra and its partners claiming that he holds the rights to the use of the word “icon” or any of its derivatives, such as “Ikon” being used by Alterra. Alterra, however, says it had the […] Industry News SnowBrains | May 21, 2018 1 Comment
Design Your Dream Winter With The Ikon Pass: [sponsored by Ikon Pass] What if you could curate the perfect winter? What it would it look like? Would you stay in one place or move around? There are a few ski passes out there that can help with that, of course, but many of them fall just a little short. So many feel somehow…limited. But there’s one pass that […] Featured Article D’Arcy McLeish | March 27, 2018 0 Comments
Alterra Mountain Company Outlines Huge $555 Million Capital Upgrade Spending at their Mountain Destinations In a press release issued today, Alterra Mountain Company has outlined its long-term capital spending at their destinations over the next five years. With $130 Million earmarked for next year alone and $555 million over the next five years, Alterra mountain destinations will see a host of improvements from new gondolas, new chairlifts, improved snowmaking equipment, improved lodges and restaurants […] Industry News Steven Agar | March 12, 2018 1 Comment
Ikon Base Pass will now Offer Unlimited Days at Mammoth Mountain Along with Access to 25 Other Premier Destinations In the ‘Battle of the Passes’, Alterra just announced that unlimited days at Mammoth Mountain has been added to the Ikon Base Pass, for $599 (blackouts apply). When first announced, Mammoth Mountain was limited to just 5 days on the Ikon Base Pass, (unlimited days were available only on the $899 Ikon Pass), so this latest announcement adds even greater […] Industry News Steven Agar | March 1, 2018 0 Comments
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