Alterra Mountain Company and Clif Bar Announce Three-Year Strategic Partnership News just out of Denver, CO is that Alterra has announced their first corporate partnership, a three-year deal with Clif Bar, making Clif Bar the official energy bar of 11 Alterra resorts. The partnership will result in sponsorship of events, branding on resort materials and samples being given out in resorts. As it happens, I was at Winter Park, CO […] Industry News Steven Agar | February 13, 2018 0 Comments
Squaw + Aspen + Mammoth Name Their New Company That Owns 12 Ski Resorts: ALTERRA MOUNTAIN COMPANY Last year, Squaw (KSL) and Aspen (Henry Crown Co) got together and bought up Intrawest and Mammoth along with all of their assets. The end result was a new company that owns 12 ski resorts (Aspen, Aspen Highlands, Buttermilk, Snowmass not included) and 1 major heli operation throughout 5 US states and 3 Canadian provinces. Alterra will be offering a […] Industry News SnowBrains | January 11, 2018 3 Comments
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