June Mountain, CA, Closed for the Season June Mountain Ski Area in the eastern Sierra Nevada, CA, closed on Sunday, April 9, 2023. June Mountain was purchased by Mammoth in 1986, who decided in 2012 to discontinue operations because it had failed to make money in the previous 26 years. After much uproar by the citizens of June Lake and initiatives and investments by Mono County, Mammoth […] Industry News Julia Schneemann | April 10, 2023 0 Comments
Deer Valley, UT, in Talks to Operate New Billion Dollar Mayflower Mountain Resort with Snowboard Ban Deer Valley, UT, is reportedly in talks with the developers of the new Mayflower Mountain Resort, Extell Development Company, about handling the operations of the new resort. The Mayflower Mountain Resort is currently under construction and is adjacent to the Deer Valley Resort. Related: First Trails Cut at New Mayflower Mountain Resort, UT, as Construction Begins Related: Utah’s Newest Billion […] Industry News Julia Schneemann | March 23, 2023 0 Comments
Vail Resorts to Close Colorado Retail Locations in Aspen and Telluride Vail Resorts has made the decision to close 19 equipment rental and retail locations in Aspen, Snowmass Village, and Telluride. The move effectively eliminates 69 retail jobs in these mountain communities. The move comes as a surprise to many. Laura Bonfiglio, a spokesperson for Vail Resorts, addressed the situation publically. She states: “Vail Resorts Retail has made the decision to […] Industry News Matt Scribner | March 8, 2023 0 Comments
Alterra Mountain Co. Ordered to Pay $18 Million to Ikon Pass Holders for Closing Resorts Due to COVID The pandemic cut the ski season short in March 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. However, Ikon Pass holders were unhappy and, in April 2020, filed a case to recoup the cost of the lost days skiing. In […] Industry News SnowBrains | February 14, 2023 3 Comments
Alterra Mountain Company Taps Mashgin for Faster Self-Checkout at On-Mountain Casual Dining Facilities [arve url="https://youtu.be/odWABA9zhdQ"] SnowBrains | January 10, 2023 Likes Tweets 2 Comments
Alterra Mountain Company Announces Acquisition of Ski Butlers Acquisition Will Fuel the Expansion of the Global Leader in Ski and Snowboard Rental Delivery Today Alterra Mountain Company announced it has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations while maintaining its current staff and leadership. The acquisition […] SnowBrains | September 8, 2022 1 Comment
Alterra Mountain Company Elevates Its Commitment to Social Responsibility The Company has Appointed New Executive Heads of its Sustainability, DEI, and Community Foundation Efforts Alterra Mountain Company has renewed its commitment to responsible stewardship of the mountains it operates with a significant expansion of its Social Responsibility team. With an equal focus on three pillars – Sustainability, Diversity, Equity, & Inclusion, and Community – Alterra Mountain Company is committed […] Industry News SnowBrains | August 15, 2022 0 Comments
Alterra Mountain Company Names New President & COO of Deer Valley Resort, UT Denver, Colorado, July 13, 2022 – Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing […] Industry News SnowBrains | July 13, 2022 0 Comments
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