Ikon Pass Holder Sues Alterra Saying ‘Season Was Supposed to Last Months Longer’ A California based skier has sued Denver based Alterra seeking class-action status, claiming that he and many thousands of other Ikon Pass holders are entitled to a refund after they shut down all their ski resorts due to the coronavirus pandemic.ย Related: Californian Man Starts Class-Action Lawsuit Against Vail Resorts for Unused Epic Pass Days Less than a week after […] Industry News SnowBrains | April 17, 2020 0 Comments
Ikon Pass Announces New Option for Pass Holders to Defer 20/21 Ikon Pass to Winter 21/22 DENVER, CO, April 17, 2020 โ To provide some value back to skiers and riders for the shortened 19/20 winter season, Ikon Pass recently announced double renewal discounts and extended deadlines for winter 20/21. Today, Ikon Pass introduces Adventure Assurance, offering 20/21 Ikon Pass holders the option to defer their adventure to winter 21/22. Adventure Assurance was designed to alleviate […] Industry News SnowBrains | April 16, 2020 0 Comments
Alterra Announces All Year-Round Employees Unable to Work Will Be Furloughed Alterra Mountain Company, which owns 15 North American ski resorts including Squaw Valley Alpine Meadows and Mammoth, announced last week that all year-round employees who are unable to work due to ski areas being closed will be furloughed for the foreseeable future.ย The announcement follows a similar decision by Vail Resorts earlier in the week. โYear-round employees in the U.S. who […] Industry News SnowBrains | April 6, 2020 0 Comments
Vail Resorts Calls Off All 2020 Lift Construction, Announces Drastic Reduction In Expenses Today, Vail Resorts announced the cancellation of all their lift construction projects for 2020. Some of the ski resorts Vail had intended on giving new lifts included Breckenridge, Beaver Creek, Keystone, and Okemo. The company made the decision as a response to the dramatic decline in their revenue stream due to the COVID-19 crisis. The mega-corporation expects this decrease in […] Industry News SnowBrains | April 3, 2020 1 Comment
Ski Resorts Could Lose Up To 30% of Their Winter Revenue by Closing Early March is typically one of the busiest months for the nation’s ski resorts, as spring breakers flock from across the country to party on the slopes.ย Resorts that have been forced to close due to the coronavirus pandemic sweeping the globe are coming to terms with the loss of 25% to 30% of their revenue they would normally generate from March […] Industry News SnowBrains | March 26, 2020 0 Comments
Alterra CLOSES All 14 Of Its Ski Resorts “Until Further Notice” Alterra Mountain Company just announced that they have closed all 14 of their ski resort “until further notice” due to Coronavirus starting tomorrow, March 15th, 2020. Vail Resorts also closed all of their 34 North American ski resorts due to Coronavirus including Whistler, Park City, Kirkwood, and Breckenridge. Vail Resorts CLOSING ALL North American Ski Resorts for One Week Due […] Industry News SnowBrains | March 14, 2020 0 Comments
Alterra Mountain Company Completes Acquisition of Sugarbush Resort, VT Alterra Mountain Company announced yesterday that it has closed on the purchase of Sugarbush Resort in Vermont, bringing the companyโs total year-round mountain destinations to 15 throughout North America, including the worldโs largest heli-skiing operation. โWith the acquisition of Sugarbush Resort, we are excited to expand our presence within the Northeast skier market as we grow our Alterra Mountain Company […] Industry News SnowBrains | January 17, 2020 0 Comments
Alterra Mountain Company to Acquire Sugarbush Resort in Vermont Expanding the Companyโs Family of Destinations to 15 Alterra Mountain Company announces that it has entered into an agreement to purchase Sugarbush Resort in Vermont, which will bring the companyโs total to 15 year-round mountain destinations throughout North America, including the worldโs largest heli-skiing operation. Related: Fly to the Slopes: Ikon Pass Destinations Are Closer Than You Think Founded in […] Industry News SnowBrains | November 13, 2019 0 Comments