AspenX and Prada Collab to Celebrate Aspen Skiing Company’s 75th Anniversary Prada has partnered with AspenX – Aspen Skiing Company’s experimental clothing and experience brand to celebrate the company’s 75th anniversary. The AspenX Prada line consists of three new jackets with designs for men and women that perfectly incorporate Prada’s Linea Rossa brand with AspenX founder Paula Crown’s vision. Paula Crown, the artist and entrepreneur who developed the concept for AspenX, […] Haleigh Hafner | December 20, 2021 0 Comments
Aspen Skiing Co. Introduces ASPENX, a New Premium Retail and Experiences Brand Aspen Skiing Company, owners and operators of Aspen Snowmass, The Little Nell, and the Limelight Hotels, yesterday announced the launch of ASPENX, a new premium retail and experiential concept that will extend the destination to become a global performance living brand. Conceptualized by artist and entrepreneur Paula Crown, ASPENX offers a menu of ski performance wear, unique collaborations, and custom experiences inspired […] Industry News SnowBrains | December 2, 2021 2 Comments
Aspen Snowmass Introduces Custom-Built Outerwear Line for Employees and Guests New Purpose-Built Aspen Snowmass Uniforms and ASPENX Outerwear Apparel Pieces Launching this Season Aspen Snowmass has introduced its first line of custom-built, innovative, premium, outerwear pieces – under a new brand concept ASPENX – evolved from the newly designed and produced Aspen Snowmass employee uniforms. Guests can now benefit from outerwear pieces engineered to withstand the demands of mountain professionals who spend every day on the slopes […] Industry News SnowBrains | August 12, 2021 1 Comment
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