Chinese Consortium Wants to Buy Maker of Salomon, Arc’teryx, Armada, and Atomic for $5.5-Billion Finnish company Amer Sports Corporation, the manufacturer of recognized brands including Salomon, Arc’teryx, Armada, and Atomic, confirmed that it has received interest from a Chinese consortium for a $5.5-billion buyout. ANTA Sports Products Limited and the Asian private equity firm FountainVest Partners would like to acquire the entire share capital of Amer Sports. ANTA Sports, already home to high-end ski label […] Gear Review SnowBrains | September 14, 2018 0 Comments
Video: End of Season Winter Camping with Chris Benchetler I too went winter camping last weekend, but it wasn’t as cool as this! I wish we had some sleds and a gimbal to film everything with! Anyways, lets just say you wont wish for these 7.5 minutes of your life back after watching the video– instead you’ll be more motivated to get out there and have some fun! As […] Keenan Grady | May 26, 2016 0 Comments
Atomic Outerwear Review | Ridgeline Ski Jacket & Ski Pant The Ridgeline jacket and pants are as light, breathable and comfortable as a thin mountaineering soft shell; but are also waterproof, windproof, warm and durable like a heavier resort skiing hard shell. This outerwear combination can handle long hikes, varying temperatures, and heavy wind and precipitation, all in the same day. It is perfect for the skier who hikes, rides lifts and skis hard every day, in every condition. Test: 40 days between Nevados de Chillan, Las Leñas, and Cordon del Plata. Trip reports available HERE and HERE. The Ridgeline 3L Jacket and 2L Pants make use of Pertex Shield+ and Pertex […] Gear Review Lee Lyon | November 25, 2014 0 Comments
Boat Hull Design for 2015 Atomic Bent Chetler The 2015 Atomic Bent Chetler will have a bit of a boat hull style tip. Chris Benchetler, the ski’s designer, was inspired by a Rob Machado (pro surfer from San Diego, CA) surfboard design: “It [the 2015 Bent Chetler] was inspired from a surf board that I saw Rob Machado had shaped. He took a standard short board thruster, and basically […] Gear Review SnowBrains | January 17, 2014 0 Comments
Atomic’s “We Are Skiing” 2014 Video: Atomic skis have dominated the world cup of ski racing for years. Now, they are dominating the world of big mountain skiing and freeskiing. Atomic makes good skis, some of the best and they know it. To show you they know it, they made this video showcasing Atomic athletes doing what they do best: charging hard on skis. Atomic (officially Atomic Austria GmbH) is an […] SnowBrains | October 22, 2013 0 Comments
2014 Atomic Automatic Ski Review Graphics get the nod for 2013. Pick up a pair here: Atomic Automatic at evo.com 179cm length = 139.5 mm(width at tip)-117 mm(width underfoot)-128.5 mm(width at tail) / 18 m turning radius 186cm length = 140.5 mm(width at tip)-117 mm(width underfoot)-129.5 mm(width at tail) / 19 m turning radius 192cm length = 141.5 mm(width at tip)-117 mm(width underfoot)-130.5 mm(width at tail) / […] Gear Review SnowBrains | April 23, 2013 5 Comments
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