The 3 Companies that Dominate Skiing Retail When browsing for new ski gear, you’ll encounter countless brands with seemingly endless options. To find the best equipment, it’s important to know what each company offers and how the brands differ. Like most industries, the ski world has seen many once-independent companies absorbed into a handful of large corporations. This isn’t inherently negative, but it is helpful to know […] Gear Zach Suffish | December 4, 2025 0 Comments
EU Commission Raids Headquarters of 3 Major Austrian Ski Brands in Alleged Price-Fixing Probe The European Commission has raided the headquarters of three of Austria’s biggest ski manufacturers—Atomic, Fischer, and Blizzard—over suspicions of illegal price fixing in the European winter sports equipment market. The coordinated operation, carried out just days before the Alpine Ski World Cup opener in Sölden, Austria, on October 25, struck at the heart of Austria’s ski industry. Investigators from the […] Industry News Julia Schneemann | November 1, 2025 0 Comments
Mikaela Shiffrin Shares Impressions from Chile Summer-Training Camp U.S. ski racing star Mikaela Shiffrin has arrived in the Southern Hemisphere to fine-tune her Atomic ski equipment ahead of the 2025-26 World Cup season. Leading into an Olympic season, the upcoming winter is certainly one of great anticipation for fans and pressure for athletes. Shiffrin shared happy snaps from her on-snow summer training camp at El Colorado, Chile, posting […] Industry News Julia Schneemann | August 19, 2025 0 Comments
The Top 12 Ski Brands in 2024-25 by FIS Alpine World Cup Points The 2024–25 FIS Alpine World Cup season has wrapped up, and it’s time to dig into the numbers. Each year, the International Ski and Snowboard Federation (FIS) tracks the equipment choices of the world’s top ski racers and compiles brand rankings based on the total World Cup points earned by sponsored athletes. These rankings give insight into which ski brands […] Industry News Julia Schneemann | May 9, 2025 0 Comments
Ski Industry Continues Sustainability Efforts at 2nd Industry Summit The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations. The 25% increase in attendance compared to the inaugural summit […] Industry News Press Release | December 12, 2024 0 Comments
Arc’teryx and Atomic Team Up for Limited Edition Grottoflage Maverick 115 CTI Collaboration A standing testament to two brands united in their dedication to the alpine spirit, Arc’teryx and Atomic today introduce a collaboration featuring the limited-edition Atomic Maverick 115 CTI with a custom Arc’teryx Grottoflage graphic. The limited issue Atomic Maverick 115 CTI Arc’teryx Edition delivers hard-charging, all-mountain freeride performance with progressive off-piste versatility. Fusing legendary craftsmanship with a deep passion for performance, […] Industry News Press Release | November 11, 2024 0 Comments
Former Atomic Employee Accused of Stealing 1,900 Skis An Atomic Skis employee is being charged with the theft of 1,900 pairs of skis from the Austrian manufacturer. The now-former employee was tasked with disposing of skis with minor defects at the factory in Pongau, Austria, and instead siphoned them away and sold them for €50 per pair. The 57-year-old man, as well as an accomplice, are now being […] Industry News Julia Schneemann | August 7, 2024 0 Comments
The Top 10 Alpine Ski Brands by World Cup Points The 23/24 FIS Alpine World Cup season has wrapped up and it’s time to pour over the statistics. The International Ski and Snowboard Federation (‘FIS’) gathers data on the brands used by the international skiing elite as well as other data. FIS adds all the points accumulated by athletes sponsored by individual ski brands and publishes a ranking each year. […] Industry News Julia Schneemann | March 27, 2024 0 Comments
Indy Pass Announces $7,000 Dream Ski Road Trip Prize Looking for an adventure this winter? Look no further than the Indy Pass and their recently announced dream ski road trip aptly named “Ski The West.” Indy Pass is looking to select one lucky winner this season to live out their dream ski road trip while exploring the amazing independent ski areas the pass offers. What’s Included in the Prize […] Industry News Taylor Stephan | October 15, 2020 0 Comments
VIDEO: Olympic Gold Medalist Mikaela Shiffrin Commits to the #ALLINCHALLENGE [arve url="https://www.facebook.com/MikaelaShiffrin/videos/882767455523875/?v=882767455523875"] SnowBrains | May 22, 2020 Likes Tweets 0 Comments
The Resurgence of Rear-Entry Boots 20 years since Salomon scrapped the project, rear-entry boots are making a comeback. Ski boot manufacturers are looking for ways to keep people skiing longer. A recent poll conducted by SIA has shown that alpine skiers from 45-65 have increased in number. Similarly, skiers around 70 make up 7% of the market. Since this group of older rippers has become a […] Gear Robert Hansen | December 12, 2019 35 Comments
Savor the Simplicity: Atomic’s New Boots and Collection For many beginning skiers, uncomfortable boots and equipment are distracting factors from an enjoyable day on the mountain. Atomic, the Austrian ski company, is looking to change this for the 2019/20 season by offering an alternative. The new savor boots, skis, helmets, and goggles fundamentally aim to make skiing easier. For the large percentage of skiers who rent equipment, the Atomic Savor line […] Industry News Adrian Dolatschko | February 8, 2019 4 Comments
Chinese Consortium Wants to Buy Maker of Salomon, Arc’teryx, Armada, and Atomic for $5.5-Billion Finnish company Amer Sports Corporation, the manufacturer of recognized brands including Salomon, Arc’teryx, Armada, and Atomic, confirmed that it has received interest from a Chinese consortium for a $5.5-billion buyout. ANTA Sports Products Limited and the Asian private equity firm FountainVest Partners would like to acquire the entire share capital of Amer Sports. ANTA Sports, already home to high-end ski label […] Gear SnowBrains | September 14, 2018 0 Comments
Video: End of Season Winter Camping with Chris Benchetler I too went winter camping last weekend, but it wasn’t as cool as this! I wish we had some sleds and a gimbal to film everything with! Anyways, lets just say you wont wish for these 7.5 minutes of your life back after watching the video– instead you’ll be more motivated to get out there and have some fun! As […] Keenan Grady | May 26, 2016 0 Comments
Atomic Outerwear Review | Ridgeline Ski Jacket & Ski Pant The Ridgeline jacket and pants are as light, breathable and comfortable as a thin mountaineering soft shell; but are also waterproof, windproof, warm and durable like a heavier resort skiing hard shell. This outerwear combination can handle long hikes, varying temperatures, and heavy wind and precipitation, all in the same day. It is perfect for the skier who hikes, rides lifts and skis hard every day, in every condition. Test: 40 days between Nevados de Chillan, Las Leñas, and Cordon del Plata. Trip reports available HERE and HERE. The Ridgeline 3L Jacket and 2L Pants make use of Pertex Shield+ and Pertex […] Gear Lee Lyon | November 25, 2014 0 Comments
Boat Hull Design for 2015 Atomic Bent Chetler The 2015 Atomic Bent Chetler will have a bit of a boat hull style tip. Chris Benchetler, the ski’s designer, was inspired by a Rob Machado (pro surfer from San Diego, CA) surfboard design: “It [the 2015 Bent Chetler] was inspired from a surf board that I saw Rob Machado had shaped. He took a standard short board thruster, and basically […] Gear SnowBrains | January 17, 2014 0 Comments
Atomic’s “We Are Skiing” 2014 Video: Atomic skis have dominated the world cup of ski racing for years. Now, they are dominating the world of big mountain skiing and freeskiing. Atomic makes good skis, some of the best and they know it. To show you they know it, they made this video showcasing Atomic athletes doing what they do best: charging hard on skis. Atomic (officially Atomic Austria GmbH) is an […] SnowBrains | October 22, 2013 0 Comments
2014 Atomic Automatic Ski Review Graphics get the nod for 2013. Pick up a pair here: Atomic Automatic at evo.com 179cm length = 139.5 mm(width at tip)-117 mm(width underfoot)-128.5 mm(width at tail) / 18 m turning radius 186cm length = 140.5 mm(width at tip)-117 mm(width underfoot)-129.5 mm(width at tail) / 19 m turning radius 192cm length = 141.5 mm(width at tip)-117 mm(width underfoot)-130.5 mm(width at tail) / […] Gear SnowBrains | April 23, 2013 5 Comments
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