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atomic

The Top 12 Ski Brands in 2024-25 by FIS Alpine World Cup Points

The 2024โ€“25 FIS Alpine World Cup season has wrapped up, and itโ€™s time to dig into the numbers. Each year, the International Ski and Snowboard Federation (FIS) tracks the equipment choices of the worldโ€™s top ski racers and compiles brand rankings based on the total World Cup points earned by sponsored athletes. These rankings give insight into which ski brands […]

Post Tag for Industry NewsIndustry News
Julia Schneemann | May 9, 2025
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Ski Industry Continues Sustainability Efforts at 2nd Industry Summit

The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industryโ€™s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations. The 25% increase in attendance compared to the inaugural summit […]

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Avatar photo Press Release | December 12, 2024
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Arcโ€™teryx and Atomic Team Up for Limited Edition Grottoflage Maverick 115 CTI Collaboration

A standing testament to two brands united in their dedication to the alpine spirit, Arc’teryx and Atomic today introduce a collaboration featuring the limited-edition Atomic Maverick 115 CTI with a custom Arcโ€™teryx Grottoflage graphic.ย The limited issue Atomic Maverick 115 CTI Arcโ€™teryx Edition delivers hard-charging, all-mountain freeride performance with progressive off-piste versatility. Fusing legendary craftsmanship with a deep passion for performance, […]

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Avatar photo Press Release | November 11, 2024
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Former Atomic Employee Accused of Stealing 1,900 Skis

An Atomic Skis employee is being charged with the theft of 1,900 pairs of skis from the Austrian manufacturer. The now-former employee was tasked with disposing of skis with minor defects at the factory in Pongau, Austria, and instead siphoned them away and sold them for โ‚ฌ50 per pair. The 57-year-old man, as well as an accomplice, are now being […]

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Julia Schneemann | August 7, 2024
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The Top 10 Alpine Ski Brands by World Cup Points

The 23/24 FIS Alpine World Cup season has wrapped up and itโ€™s time to pour over the statistics. The International Ski and Snowboard Federation (โ€˜FISโ€™) gathers data on the brands used by the international skiing elite as well as other data. FIS adds all the points accumulated by athletes sponsored by individual ski brands and publishes a ranking each year. […]

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Julia Schneemann | March 27, 2024
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Indy Pass Announces $7,000 Dream Ski Road Trip Prize

Ski The West

Looking for an adventure this winter? Look no further than the Indy Pass and their recently announced dream ski road trip aptly named โ€œSki The West.โ€ Indy Pass is looking to select one lucky winner this season to live out their dream ski road trip while exploring the amazing independent ski areas the pass offers. Whatโ€™s Included in the Prize […]

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Taylor Stephan | October 15, 2020
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VIDEO: Olympic Gold Medalist Mikaela Shiffrin Commits to the #ALLINCHALLENGE

[arve url="https://www.facebook.com/MikaelaShiffrin/videos/882767455523875/?v=882767455523875"]
Avatar photo SnowBrains | May 22, 2020
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The Resurgence of Rear-Entry Boots

Nordica HF

20 years since Salomon scrapped the project, rear-entry boots are making a comeback.ย Ski boot manufacturers are looking for ways to keep people skiing longer. A recent poll conducted by SIA has shown that alpine skiers from 45-65 have increased in number. Similarly, skiers around 70 make up 7% of the market. Since this group of older rippers has become a […]

Post Tag for GearGear
Robert Hansen | December 12, 2019
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