Former Atomic Employee Accused of Stealing 1,900 Skis An Atomic Skis employee is being charged with the theft of 1,900 pairs of skis from the Austrian manufacturer. The now-former employee was tasked with disposing of skis with minor defects at the factory in Pongau, Austria, and instead siphoned them away and sold them for €50 per pair. The 57-year-old man, as well as an accomplice, are now being […] Industry News Julia Schneemann | August 7, 2024 0 Comments
The Top 10 Alpine Ski Brands by World Cup Points The 23/24 FIS Alpine World Cup season has wrapped up and it’s time to pour over the statistics. The International Ski and Snowboard Federation (‘FIS’) gathers data on the brands used by the international skiing elite as well as other data. FIS adds all the points accumulated by athletes sponsored by individual ski brands and publishes a ranking each year. […] Industry News Julia Schneemann | March 27, 2024 0 Comments
Indy Pass Announces $7,000 Dream Ski Road Trip Prize Looking for an adventure this winter? Look no further than the Indy Pass and their recently announced dream ski road trip aptly named “Ski The West.” Indy Pass is looking to select one lucky winner this season to live out their dream ski road trip while exploring the amazing independent ski areas the pass offers. What’s Included in the Prize […] Industry News Taylor Stephan | October 15, 2020 0 Comments
VIDEO: Olympic Gold Medalist Mikaela Shiffrin Commits to the #ALLINCHALLENGE [arve url="https://www.facebook.com/MikaelaShiffrin/videos/882767455523875/?v=882767455523875"] SnowBrains | May 22, 2020 Likes Tweets 0 Comments
The Resurgence of Rear-Entry Boots 20 years since Salomon scrapped the project, rear-entry boots are making a comeback. Ski boot manufacturers are looking for ways to keep people skiing longer. A recent poll conducted by SIA has shown that alpine skiers from 45-65 have increased in number. Similarly, skiers around 70 make up 7% of the market. Since this group of older rippers has become a […] Gear Review Robert Hansen | December 12, 2019 35 Comments
Savor the Simplicity: Atomic’s New Boots and Collection For many beginning skiers, uncomfortable boots and equipment are distracting factors from an enjoyable day on the mountain. Atomic, the Austrian ski company, is looking to change this for the 2019/20 season by offering an alternative. The new savor boots, skis, helmets, and goggles fundamentally aim to make skiing easier. For the large percentage of skiers who rent equipment, the Atomic Savor line […] Industry News Adrian Dolatschko | February 8, 2019 4 Comments
Chinese Consortium Wants to Buy Maker of Salomon, Arc’teryx, Armada, and Atomic for $5.5-Billion Finnish company Amer Sports Corporation, the manufacturer of recognized brands including Salomon, Arc’teryx, Armada, and Atomic, confirmed that it has received interest from a Chinese consortium for a $5.5-billion buyout. ANTA Sports Products Limited and the Asian private equity firm FountainVest Partners would like to acquire the entire share capital of Amer Sports. ANTA Sports, already home to high-end ski label […] Gear Review SnowBrains | September 14, 2018 0 Comments
Video: End of Season Winter Camping with Chris Benchetler I too went winter camping last weekend, but it wasn’t as cool as this! I wish we had some sleds and a gimbal to film everything with! Anyways, lets just say you wont wish for these 7.5 minutes of your life back after watching the video– instead you’ll be more motivated to get out there and have some fun! As […] Keenan Grady | May 26, 2016 0 Comments
Industry News
Gear Review
