Burton Utilizes A.I. for Graphics on Custom 2026 Snowboard Burton Snowboards, famous for its innovative designs and influence in the world of snowboarding, is continuing to push boundaries, this time by using artificial intelligence (A.I.) to create the graphic for its 2026 Custom snowboard. As companies begin to roll out their snowboards for the upcoming season, Burton’s use of A.I. in one of its most beloved snowboards has made […] Industry News Quinn Brophy | September 15, 2025 0 Comments
RECAP: ‘A Day for Jake’ at Copper Mountain, CO There’s no better way to celebrate the legacy of Jake Burton Carpenter than to join a crew of snowboarders for a global day of riding. With 7” of fresh snow overnight (10” total over the weekend), sunny Colorado skies, and a freshly groomed Woodward Peace Park, A Day for Jake at Copper Mountain Resort, CO, was one to remember for all […] Trip Report Nick DeRiso | March 17, 2023 0 Comments
Burton’s Online Store Has Been Shut Down For 2 Weeks Because of a Cyber Attack For the last 10 days, Burton Snowboards has been battling with a cyber attack targeted at its online shop, resulting on an inability to place or track orders on its corporate website. The cyber attack forced the snowboard and clothing manufacturer to cancel all orders from February 14 onwards. The cyber attack comes in the middle of a bumper ski […] Industry News Julia Schneemann | February 27, 2023 1 Comment
Burton Announces Global Mystery Series Tour Schedule for 2022-2023 Winter 2022/Spring 2023 will mark the first season of Burton’s reenvisioned Mystery Series, an inclusive banked slalom event series welcoming all riders and celebrating the global snowboarding community. With 21 events worldwide, the series has expanded to push progression, connection, and good times for all ages and abilities under the shared love of snowboarding. Related: Natural Selection Tour Announces 2023 […] Industry News Nick DeRiso | November 24, 2022 0 Comments
Forum Forever? Forum Snowboards is Back, Again—But For Real This Time Rarely in snowboarding is a brand as iconic and as widely loved as Forum. The brand was founded in 1996 by pro rider Peter Line and the Four Star Distribution company. Known for its unconventional marketing, product development, and overall influence on the industry, Forum was a snowboarding powerhouse in the 1990s and early 2000s. Ran for riders by riders, […] Industry News Nick DeRiso | October 26, 2022 3 Comments
Burton Snowboards Responds to Rumor That They’re For Sale Whether it’s climate change, inclusion in snowsports, or equality in the workplace, Donna Carpenter has never been afraid to take a stand. And now, she’s undoubtedly taken a stand against the latest rumor and talk that Burton Snowboards is for sale. A sale that reportedly could fetch upwards of $800 million. Related: Family-Owned Burton Snowboards Looking to Sell for $800 […] Industry News Nick DeRiso | August 22, 2022 1 Comment
Family-Owned Burton Snowboards Looking to Sell for $800 Million? Bloomberg reports that family-run snowboard manufacturer Burton wants to sell the business for around $800 million. Donna Carpenter, the wife of the company’s late founder Jake Burton, vehemently denies the rumors, claiming the company is not for sale and “will remain family-owned and privately held.” “Since the beginning of owning this company, there’s always been rumors about us selling. So many […] SnowBrains | August 18, 2022 0 Comments
Australia’s Longest-Standing Snowboarding Event, Burton Cattleman’s Rail Jam, Starts This Week On July 24th, entries will open for the Burton Cattleman’s Rail Jam, held at Mt Buller resort in Victoria, Australia. This is the 15th year the event has taken place, making it Australia’s longest-running snowboard contest. In a usual season, Cattleman’s Rail Jam takes place on a legendary three-piece stair set located at the heart of Mt Buller ski resort. […] Industry News Hannah | July 21, 2021 1 Comment
Founder of Burton Snowboards, Jake Burton Carpenter, Has Died Jake Burton Carpenter (1954-2019), the snowboarding pioneer and founder of Burton Snowboards, passed away from cancer today at the age of 65. Burton Snowboards announced Carpenter’s death on Thursday in an email to employees. “He was the soul of snowboarding, the one who gave us the sport we love,” the company said. Jake Burton founded Burton Snowboards in a Vermont […] Industry News SnowBrains | November 21, 2019 0 Comments
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