The North Face Pledges $7 Million Toward Supporting Diversity in the Outdoors https://www.youtube.com/watch?v=KTYiEDMV7yA For those who seek solace and chase our passions in nature, access to the outdoors is crucial to our everyday lives. Our love and reliability for outdoor recreation have been especially magnified through the challenges of 2020, providing many with the ability to exercise, explore, and spend time with others in a safe environment. Unfortunately, it has become apparent […] Industry News Emily Crofton | October 23, 2020 1 Comment
Bridging The Gap: Women in Action Sports Mikaela Shiffrin, Lizzie Armanto, and Kate Courtney are only a few of the empowering female athletes making a name for themselves in male-dominated sports environments. For many years, sports disciplines have been dominated by males. With a focus on strength, endurance, and physicality; many of these sports automatically leverage males. It is not easy for females to reach the top […] Brains Emily Crofton | December 19, 2019 0 Comments
Forest Service Backs Alta Snowboarder Ban | Asks Judge to Dismiss Case The Forest Service has stepped into the Four Snowboarders vs. Alta lawsuit over the ‘unconstitutional’ ban of snowboarding from Alta, and has asked the judge to dismiss the lawsuit against Alta. In January four boarders banded together to create Wasatch Equality, a nonprofit organization, and filed a lawsuit against Alta for violating the 14th amendment. The 14th amendment was created to protect certain classes of people from discrimination. Classes of people in the 14th amendment are defined by […] SnowBrains | April 1, 2014 7 Comments
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