Protect Yourself From Spring Skiing Sun Spring break is the ideal time for you and your family to take an unforgettable ski trip. With tickets booked, chances are you’re dreaming of epic lines and deep powder. However, what many people don’t consider are the dangers of sun exposure in snowy environments. Due to the extreme mountain climates, the risk of dehydration, sunburn, and snow blindness is […] Brains Emily Crofton | May 16, 2022 0 Comments
Alpine-X: The Future of Competitive Snowsports Brought to you by Alpine-X The future of competitive snowsports has been revolutionized by a business endeavor striving to create more attainable access to snowsports for all demographic groups in North America. Creating equal opportunity to experience the joy of snowsports, Alpine-X, a developer of indoor snowsports facilities, is working to build a broader, more inclusive community of future athletes […] Industry News Emily Crofton | March 28, 2022 0 Comments
The Crescent at RED Mountain Resort, BC – The Future of Alpine Living Brought to you by RED Mountain Resort RED Mountain Resort, the fiercely independent, highly unique ski resort located in Rossland, British Columbia, is in the early stages of reshaping the entire future of alpine living. Since gaining the industry’s attention at large with their ground-breaking business plan, which turned traditional ski area ownership models on their head, their unwavering commitment […] Featured Article Emily Crofton | January 28, 2022 2 Comments
Top 9 Tallest Mountains in the Solar System When asked the tallest mountain in the world, the most common response is likely Mount Everest. Measured from the base to the summit, Mount Everest has the highest elevation, above sea level, reaching 29,032-feet. However, Mauna Kea is, in fact, the tallest mountain on Earth, rising more than 33,500 feet from the base to the summit. What is even more surprising […] Brains Emily Crofton | May 3, 2021 2 Comments
How Alta Avoided Glitz & Glam and Stayed True To Its Roots Nestled atop Little Cottonwood Canyon, in Utah’s Wasatch Mountain Range, lies the holy grail for powder hounds, young and old. A sacred relic for where it all began, this slice of heaven proudly boasts the true roots of the pure sport of alpine skiing. A beacon of hope for generations of loyal followers, this cherished ski area embodies the core […] Featured Article Emily Crofton | April 5, 2021 8 Comments
Mammoth Lakes, CA – Raising The Bar in Responsible Tourism Brought to you by Mammoth Lakes Tourism When envisioning the quintessential, unforgettable escapade in the mountains, whether it be sun-soaked or snow-covered, you may picture how that place might look, sound, or, better yet, feel. A serene, natural setting encompassed by awe-inspiring mountains, with crystal clear lakes, pine forests, and adventure at every turn. For this perfect paradise, look no […] Featured Article Emily Crofton | March 26, 2021 1 Comment
The North Face Pledges $7 Million Toward Supporting Diversity in the Outdoors For those who seek solace and chase our passions in nature, access to the outdoors is crucial to our everyday lives. Our love and reliability for outdoor recreation have been especially magnified through the challenges of 2020, providing many with the ability to exercise, explore, and spend time with others in a safe environment. Unfortunately, it has become apparent that […] Industry News Emily Crofton | October 23, 2020 1 Comment
Salt Lake City, UT New Airport Catering to Traveling Skiers Attention skiers and snowboarders looking to chase bottomless powder: the Salt Lake City International Airport is revamping their entire complex with traveling snow seekers in mind. The $4.1 billion reconstructions, complete with a new baggage system, terminal, and two new concourses, will not only expand one of the country’s busiest transit hubs but will also cater to the likes of […] Industry News Emily Crofton | October 15, 2020 0 Comments
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