Today is Your Last Chance to Purchase an Ikon Pass at Lowest Prices Now is the time to keep the stoke alive and purchase a 2025-26 Ikon Pass at its lowest price for next winter season. All Ikon Pass products—Ikon Pass, Ikon Base Pass, and Ikon Session Passes—will increase after April 17, 2025, and renewal discounts and child pass savings will end. Related: 2025-26 Ikon Pass Goes on Sale March 13 at Lowest […] Industry News SnowBrains | April 17, 2025 1 Comment
Alterra Mountain Company Releases Its 2024 Impact Report Alterra Mountain Company has released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars–People, Planet, Community, and Responsibility–the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations. “Since Alterra Mountain Company was formed seven years ago, we’ve embraced […] Industry News Press Release | April 10, 2025 0 Comments
Ikon Pass Adds Le Massif de Charlevoix in Quebec for 2025–26 Season DENVER, CO, April 3, 2025 – Ikon Pass welcomes Le Massif de Charlevoix to the Ikon Pass community for winter 25/26, joining Tremblant in Quebec, for a total of nine marquee destinations in Canada. April 17, 2025, is the last day to score your Ikon Pass at spring’s lowest prices, prices go up and savings end. Ikon Pass now offers […] Industry News Press Release | April 3, 2025 0 Comments
Comparing the Price Development of Ikon, Epic, Mountain Collective, and Indy Passes Multi-passes changed how the ski industry worked when Vail Resorts released the Epic Pass for the 2008-09 season. Since then, everyone who loves to ski or snowboard has probably been to a mountain that offers one of these multi-passes, and many have purchased one of these products. This is the time of year when the big names in multi-passes release […] Industry News Gregg Frantz | March 10, 2025 14 Comments
2025-26 Ikon Pass Goes on Sale March 13 at Lowest Price and With New Resorts and Benefits Introducing Ischgl in Austria & More Spring Skiing DENVER, CO, March 6, 2025 – On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season. “Buy your 25/26 Ikon Pass this spring at its […] Industry News SnowBrains | March 6, 2025 0 Comments
Arapahoe Basin, CO, Report: Does the ‘Living Legend’ Live Up To Its Hype? Report from Thursday, February 20, 2025 A-Basin—it’s one of the highest-elevation ski resorts in North America, has one of the longest ski seasons on the continent, and is one of the most challenging ski resorts in the country. For a ski resort that doesn’t even rank in the top 50 in terms of skiable acreage in North America, Arapahoe Basin […] Conditions Report Liam Abbott | February 26, 2025 0 Comments
Steamboat, CO, Report: An Alterra Heavyweight that is a Glimpse into the Future of Skiing Report from Wednesday, February 19, 2025 When Aspen Skiing Company bought Steamboat in 2017, they could envision what this mountain was capable of becoming. In the past eight years, Aspen Skiing Company, now via Alterra Mountain Company, have brought Steamboat’s full potential to fruition with over $200 million dollars in investments to transform this ski resort into one of the […] Conditions Report Liam Abbott | February 25, 2025 0 Comments
Arapahoe Basin Ski Area, CO, Receives Sustainability Award Skiers, snowboarders, and winter enthusiasts are often the tip of the spear in promoting sustainability and protecting our planet. After all, if there is no snow, there will be no skiing, snowboarding, snowmobiling, backcountry skiing, or other winter activities, and no one wants that. The ski industry and ski resorts around the United States and the world have taken notice […] Industry News Gregg Frantz | February 25, 2025 0 Comments
Alterra Mountain Company Names New Chief People Officer and President & Chief Operating Officer, Experiences Division Denver, Colorado, February 24, 2025—Alterra Mountain Company has announced key additions to its executive leadership team, with Diane Neville appointed Chief People Officer (CPO) and Will Forbes appointed President and Chief Operating Officer, Experiences Division. “We are very excited to add these talented leaders to crucial roles within our growing company. They will each have a direct impact on our […] Industry News Press Release | February 24, 2025 0 Comments
Copper Mountain, CO, Report: A Mountain With Many Identities Report from Sunday, February 16, 2025 For most ski resorts, it is easy to sum up who the resort best caters to or what the resort is known for. Steamboat is known for its intermediate glades, Vail is known for its legendary back bowls, and Arapahoe Basin is an expert-only paradise. Copper Mountain, on the other hand, cannot be as […] Conditions Report Liam Abbott | February 24, 2025 0 Comments
To Celebrate Mikaela Shiffrin’s 100th World Cup Win, Ikon Pass to Match Up to $50,000 in Donations for Share Winter Foundation In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives. Ikon Pass holders are encouraged to make a donation at ikonpass.com/ambassadors/mikaela-shiffrin. Related: Mikaela Shiffrin […] Industry News SnowBrains | February 23, 2025 0 Comments
Steamboat, CO, Skier Becomes First to Log 20 Million Vertical Feet Tracked on the IKON app The IKON app, the official mobile app for Ikon Pass holders, is designed to enhance the ski and snowboarding experience at Ikon Pass destinations. It gives users essential tools for planning trips, tracking their stats, and staying updated on resort conditions. When it debuted at the start of the 2019-20 season, local Steamboat, Colorado, skier Joe Brougher, 58, out of curiosity, started […] Industry News Brent Thomas | February 15, 2025 0 Comments
Blue Mountain, ON, Conditions Report: Canada’s Go-to Ski Resort Report from Saturday, February 1 – Sunday, February 2, 2025 When you ask skiers and riders what countries offer the best skiing on Earth, Canada more often than not makes the list. Yet 40% of Canadians, including myself, grew up skiing in the flat, mountainless province of Ontario, where winter still exists for six months of the year and if […] Conditions Report Liam Abbott | February 10, 2025 0 Comments
Alterra Mountain Co. Looking to Link Together Big Bear and Snow Summit Resorts, CA Snow has been slow to blanket Big Bear, California, this year, but big changes are on the horizon for the area’s interconnected ski scene. Bear Mountain, a cornerstone of Big Bear Mountain Resorts, has introduced its first new chairlift in three decades: the Midway lift. This high-speed, six-seat marvel carries skiers over 2,500 feet in as little as 2.5 minutes […] Industry News Brent Thomas | December 19, 2024 3 Comments
Destination: Final Call–Today Is the Last Day to Purchase a 2024-25 Ikon Pass Ikon Pass Offers Access to Over 50 Global Destinations Thursday, December 12, 2024, is the last day to lock in the good times and purchase 24/25 Ikon Pass products – Ikon Pass, Ikon Base Pass, and Ikon Session Pass. For current Ikon Pass pricing, please click here. The Ikon Pass will not be available for purchase starting December 13, 2024, and […] Industry News Press Release | December 12, 2024 0 Comments
Alterra Mountain Company Announces Kids Ski Free Week Across 15 North American Ski Destinations DENVER, CO, November 18, 2024 – From December 7 through December 13, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week. Related: Top 10 Tips for Skiing With Kids Participating destinations include Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth […] Industry News Press Release | November 18, 2024 0 Comments
IKON Pass is Cracking Down on Pass Sharing Are you considering sharing your IKON Pass with a buddy? If so, you may want to rethink that decision as IKON Pass looks to take more serious measures to prevent pass sharing. It’s no secret that pass prices have been increasing for years, and people try to get around those prices by sharing passes. Because of this, various companies, specifically […] Industry News Quinn Brophy | November 10, 2024 0 Comments
Today is the Last Day to Get Ikon Pass at its Current Low Fall Rates Power Up the Value with Ikon Pass Peak Perks Denver, CO, September 26, 2024 – Score your Ikon Pass at its current low rates through October 10, 2024, before prices increase up to $90 for an adult Ikon Pass. Winter 24/25 brings access to two new destinations – St. Moritz in Switzerland and Sierra-at-Tahoe in California – along with additional […] Press Release | October 10, 2024 0 Comments
Introducing the Resorts Added to Ikon Pass With the Addition of St. Moritz, Switzerland Earlier this year, Ikon Pass added the Engadin St. Moritz ski area to its European offering, giving Ikon Pass holders 5-7 days of access to the resorts in this mountain cooperative. But what does this actually entail? Engadin Mountains is a group of resorts and ski areas in the Upper Engadin Valley on a single ski pass. Including Engadin St. […] Brains Julia Schneemann | October 8, 2024 0 Comments
2024/25 Opening Dates for Ikon Pass Resorts As winter approaches, Ikon Pass holders may be eagerly anticipating the opening dates of the mega-pass destination resorts. From the towering peaks of the Rockies to the scenic trails of the East Coast, Ikon Pass holders can begin planning their perfect getaway. With a wide array of world-class resorts in the portfolio, knowing when the lifts will start spinning is […] Industry News Brent Thomas | September 26, 2024 0 Comments