Ikon Pass: Stoked For YEWWW Brought to you by Ikon Pass With fall in full swing, it’s time to fall into the communal stoke that surrounds the coming snowfall. Soon, crisp mornings will lead to packed trunks and mountain missions full of send. A brand-new year seen through a new lens, the 22/23 season provides a clean slate. We’re talking deep stoke-filled days, deep adventures, […] Featured Article SnowBrains | September 1, 2022 0 Comments
Ikon Pass: Stoked For YEWWW The season of winter fun is fast approaching. New destinations, new pass options, endless fun. Click here to buy your Ikon Pass Now is the time to call the crew, grab your pass to the mountains, and get dialed into all the joy that awaits. All around the world—with an Ikon Pass in hand—adventure lives large wherever you plan to […] Industry News SnowBrains | August 25, 2022 0 Comments
Aspen, CO: The Most Expensive Season Pass in the World? Aspen Skiing Company, operator of the Aspen Snowmass Resort, CO, has announced their pricing structure for the 22/23 season. Their ‘Premier Pass’, which has no blackout dates and offers unlimited skiing, will start at $2,599 if purchased by September 16. After this cut-off, prices will increase to $2,799 until December 2 and to $3,099 if purchased after. The Aspen Premier Pass […] Industry News Julia Schneemann | August 17, 2022 5 Comments
7 Ikon Pass Resorts Will Manage Crowds by Requiring Reservations Next Season Ikon Pass holders have been required to make reservations at Jackson Hole Mountain Resort, WY, Summit at Snoqualmie, WA, and Taos Ski Valley, NM, this season. The decision came after complaints from locals about overcrowding in previous years. Related: Jackson Hole’s President Admits Overcrowding Problem in 2019 In a move being applauded by skiers, Aspen Snowmass, CO, Big Sky Resort, MT, […] Industry News SnowBrains | July 28, 2022 22 Comments
Alterra Mountain Company Names New President & COO of Deer Valley Resort, UT Denver, Colorado, July 13, 2022 – Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing […] Industry News SnowBrains | July 13, 2022 0 Comments
[COMPETITION] Keep the Endless Winter Alive | Win the Trip of a Lifetime to Valle Nevado, Chile None of us want winter to be over, and with Ikon Pass, it doesn’t have to be. Ikon Pass destinations in the Southern Hemisphere are soon to be firing, and you can be there to experience it. If you want to keep the endless winter alive, head on over to ikonpass.com and enter the competition to win a trip for two […] SnowBrains | May 12, 2022 0 Comments
Ikon Pass: Spring Scenes Full of YEWWW Brought to you by Ikon Pass On days like these, you’ve felt it – the warmth on your shoulders, the slight softening of snow, the desire to roam and ride under a bluebird sky. This time of year, you’ve seen it – the lengthening days, the shedding of layers, the pronounced and proud goggle tans. Related: Ikon Pass: It’s YEWWW […] Industry News SnowBrains | April 14, 2022 0 Comments
Boxing Match Between Vail Resorts CEO and Alterra CEO to Determine Who Has the Better Mega Pass To Commence Tonight at 7 PM ET Tonight at 7 p.m. ET, we will finally have the answer to a question keeping us all up at night: which season pass should I buy. . . Epic or Ikon? Vail Resorts CEO, Kirsten Lynch, will face Alterra CEO, Rusty Gregory, in a cut-throat boxing match tonight. Both CEOs feel as though they have a lot to prove as […] Industry News Haleigh Hafner | April 1, 2022 4 Comments
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