Letter From The Editor: Myths, Fallacies, and the Usefulness of Social Media in the Backcountry I took my role as Editor with SnowBrains four years ago, when I was a young college kid at the University of Utah in Salt Lake City. I wanted to ski every day and find a way to make a living from writing, and by some cosmic chance I landed an internship with SnowBrains. Not long after that, I was […] Backcountry Martin Kuprianowicz | April 27, 2025 0 Comments
Mother Faces Harsh Criticism for Endangering 4-Year-Old on Hike to Everest Base Camp Accessing Mount Everest has become easier and easier since it was conquered for the first time in 1953. The world’s tallest mountain went from a summit reserved for the world’s best mountaineers to a place anybody with enough money and training can climb. Fixed ropes, porters, and guides led to traffic jams and inexperienced and sometimes even reckless climbers on […] Climbing Leander Walchshöfer | July 11, 2024 0 Comments
Winter Park Resort, CO, is Adding Arapaho Language to its Trail Signs This Season Winter Park Resort in Colorado has announced the unveiling of a new art installation, “There Is Snow On The Ground,” developed in collaboration with Native and Indigenous artists, skiers, riders, and outdoor stewards. This project, four years in the making, aims to raise awareness of Winter Park’s sense of place, its original Native and Indigenous heritage, and the vital importance […] Industry News Kenneth Condon | December 21, 2023 1 Comment
The Pros and Cons of Skiing with Social Media in the Digital World In today’s digital world, the prominence of cell phones and social media is a major contributing factor to both pros and cons in the outdoors, and more specifically, skiing. You can track your kids or friends on your phone and reminisce about those fun times you had when scrolling through your photos on social media, but on the downside, come […] Industry News John Cunningham | July 13, 2023 0 Comments
The 9 Most ‘Instagrammed’ Ski Resorts in the U.S. The natural beauty of ski resorts makes them prime candidates for Instagram-worthy pictures. I know my feed is mostly all pictures and videos of epic lines, powder, and snow-covered mountains. When you’re at a ski resort it’s hard to not get a shot that is suitable for “the Gram.” But what resorts get Instagrammed the most? We have the answer […] Industry News Brent Glogau | January 9, 2023 1 Comment
Swiss Alpine Club Attempts to Kerb Geotagging to Reduce Accidents and Death The Swiss Alpine Club ‘SAC’ has started a media campaign called #nogeotag, with which the SAC is hoping to discourage people from geotagging on social media. The move has been prompted by the Swiss Alps seeing a record number of hikers this summer and accidents and deaths. Related: Tragedy in the Swiss Alps as one 14-Year Old Confirmed Dead and […] Julia Schneemann | September 20, 2022 3 Comments
Social Media’s Impact on Traffic Reporting Record numbers of ski passes have sold this year, whether it’s an Epic Pass, Ikon, or even a season pass to your local mountain. As a result, many major highways that act as gateways to the high country have experienced major traffic delays. For many weekend warriors, an enjoyable ski trip is usually buffered by major traffic jams. While the […] Brains Aunika Skogen | January 20, 2022 0 Comments
Ranked According to Instagram – The 9 Most Photographed Ski Resorts in North America North America is home to some of the best resorts in the world, but with so many to choose from it can be tough knowing where to begin. One thing that is consistent across all resorts is how stunning the mountain scenery is––perfect for the ‘Gram. MyProtein searched through Instagram, looking at over 450 ski resorts across the US and […] SnowBrains | October 28, 2021 0 Comments
Popular Instagrammer Falls to Death While Taking Selfie by Waterfall A social media influencer known for sharing images of herself on cliff edges and mountaintops has fallen to her death while taking a selfie at the edge of a waterfall. Sofia Cheung, 32, slipped and died at the tourist spot in Hong Kong at the weekend. Related: Death By Selfie: Why Selfies Are Turning Deadly She was with a group […] SnowBrains | July 14, 2021 1 Comment
Empowered Women Take Topless Photos In The Mountains? NOW I have your attention… Do women need to take their clothes off to feel empowered? Women’s empowerment is a hot topic; the rise of social media has encouraged a revolution of expression through the visual medium of Instagram. How female empowerment has been displayed in the outdoor women’s space has changed in recent years, Instagram has helped, some may […] Brains Rouchelle Gilmore | August 5, 2020 5 Comments
Ranked According to Instagram – 9 of the Most Photographed Mountains in the US An article by Reader’s Digest listed the 9 most photographed mountains in the United States, but how was this measured? There are countless amazing mountains in the US alone! We decided to organize the same list according to the number of posts each mountain has linked to its name on Instagram. #glaciernationalpark – 531,738 posts Glacier National Park is a vast […] Jenah MacGrain | July 3, 2019 6 Comments
Friday Fun: Chimpanzee Using Instagram on iPhone Like a Teenager [arve url="https://youtu.be/v1X4mgsznjY"] SnowBrains | April 26, 2019 0 Likes 1 Tweet 0 Comments
Managing Our Wild Places in the Age of Instagram [arve url="https://www.youtube.com/watch?v=6FIsg6p0w5s"] Curtis Weller | February 15, 2019 154 Likes 0 Tweets 0 Comments
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