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jeans

Why is Skiing in Jeans Such a Big Deal?

jeans ski

Skiing in jeans is a controversial issue in the ski community. No one would think that a random tourist wearing a slab of denim for ski wear could come with so many presumptions from random bystanders, yet here we are. Among skiers and boarders on the mountains, the most commonly known negative connotation of a skier is known as a […]

Industry NewsIndustry News
Breya Bergom | September 8, 2021
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Adventurer Completes Frozen Mongolian 100-Mile Race in Jeans and Work Shoes After Airline Loses his Luggage

jeans, mongolia, race, ultra

Adventurer Peter Messervy-Gross, 47, spent months training for an extreme four-day Mongol 100 challenge, which took place in temperatures reaching -25C, and spent hundreds on specialist kit required for the event. But when he flew from Heathrow to Mongolia’s capital Ulaanbaatar, his bags didn’t arrive with him. Unable to buy footwear to fit his size 13 feet, he decided to take […]

SnowBrains | March 29, 2019
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