Why is Skiing in Jeans Such a Big Deal? Spring is here, the sun is out, the snow is soft, and suddenly the idea doesn’t sound so crazy: why not just ski in jeans? Cue the collective gasp from the ski community—‘a Jerry!’ Few things are as controversial on the mountain as skiing in denim. You can almost hear the shouts: beware of the Jerry. No one would think […] Brains Breya Bergom | April 4, 2026 4 Comments
Jackson Hole Mountain Resort, WY, To Host 2nd Annual Ski In Jeans Day | $25 Lift Tickets and World Record Attempt Destination December Invites Families To Kick Off Winter At Teton Village (TETON VILLAGE, WYO. – OCT. 15, 2024) – Jackson Hole Mountain Resort (JHMR) announced today that it will host the wildly popular Ski in Jeans Day for the second consecutive year, highlighting a long list of December events at the Resort that also includes free lift tickets for kids […] Industry News Press Release | October 15, 2024 0 Comments
[PHOTOS] Jackson Hole Mountain Resort, WY, Sets Record for Most Skiers and Riders Wearing Jeans Over the weekend, on December 9, 2023, Jackson Hole Mountain Resort (JHMR), Wyoming, set the record for the most people skiing or riding in jeans at one time. The final count of participants was 3,114 denim-clad guests, shattering the previous record of 102 that was set at The Remarkables Ski Area in New Zealand earlier this year. The conditions were […] Industry News Brent Glogau | December 10, 2023 0 Comments
Adventurer Completes Frozen Mongolian 100-Mile Race in Jeans and Work Shoes After Airline Loses his Luggage Adventurer Peter Messervy-Gross, 47, spent months training for an extreme four-day Mongol 100 challenge, which took place in temperatures reaching -25C, and spent hundreds on specialist kit required for the event. But when he flew from Heathrow to Mongolia’s capital Ulaanbaatar, his bags didn’t arrive with him. Unable to buy footwear to fit his size 13 feet, he decided to take […] SnowBrains | March 29, 2019 0 Comments
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