9 Must Read Books for Your Dive into the World of Skiing and Snowboarding Yes, YouTube is a great resource for beginners looking to explore the beautiful world of skiing, but there is also merit to books that can be an excellent resource for all things skiing. My first discovery of mountain sports was reading a book back in the 4th grade. Growing up in Kansas, I didn’t have exposure to skiing or snowboarding, […] Luke Guilford | April 12, 2025 0 Comments
[VIDEO] Freeriding in Norway with Jeremy Jones l Arctic Lines Last spring, legendary snowboarder Jeremy Jones joined the crew to film for Aesthetics, a new freeride film capturing the pursuit of perfect lines in the Lyngen Alps, Norway. Alongside Finnish freeride snowboarder Antti Autti, the team navigated unpredictable conditions while exploring new terrain, all with an eye on their ultimate objective—The Morning Wall. Their journey, marked by challenges and breathtaking […] Backcountry SnowBrains | February 4, 2025 0 Comments
[VIDEO] ‘Aesthetics’—Searching for Dream Lines in Norway’s Lyngen Alps with Jeremy Jones, Antti Autti, and Elena Hight Jones Pro Team rider Antti Autti elevates his captivating Arctic Lines video series to new heights with Aesthetics, a feature film that follows Autti, Jeremy Jones, and Elena Hight as they search for dream lines in Norway’s Lyngen Alps. The trio thread the needle between challenging conditions and breathtaking terrain to explore zones that demand they climb and ride at […] Backcountry SnowBrains | December 18, 2024 0 Comments
Protect Our Winters Announces First Female CEO Protect Our Winters (POW) is a climate advocacy organization that was created in 2007 by professional snowboarder Jeremy Jones. Since POW was founded, the organization has blossomed into a worldwide network of more than 130,000 supporters. On January 16, POW announced that Erin Sprague, currently serving as POW’s Board Chair, will now succeed Torrey Udall and take over as Chief […] Industry News Luke Guilford | January 22, 2024 0 Comments
Palisades Tahoe, CA, Athletes Share Their Favorite 3 Chairlifts Palisades Tahoe, California, asked its top athletes to rank their three favorite chairlifts, and for all the Tahoe locals who call Palisades Tahoe their home, their answers won’t surprise you. Related: Why KT-22 at Palisades Tahoe, CA is the Best Chairlift in North America All of their answers had one thing in common: KT-22 was always part of their response. […] Industry News Alfred Arnaud | November 25, 2023 0 Comments
Forum Forever? Forum Snowboards is Back, Again—But For Real This Time Rarely in snowboarding is a brand as iconic and as widely loved as Forum. The brand was founded in 1996 by pro rider Peter Line and the Four Star Distribution company. Known for its unconventional marketing, product development, and overall influence on the industry, Forum was a snowboarding powerhouse in the 1990s and early 2000s. Ran for riders by riders, […] Industry News Nick DeRiso | October 26, 2022 3 Comments
Legendary Snowboarder Jeremy Jones’ Top 3 Favorite Books It’s always fascinating to learn the habits and interests that drive the world’s most successful people. What makes them tick, how they work out, their morning routines, and what they read. On the latest SnowBrains podcast, Jeremy Jones let us know his favorite books or the books he’s gifted the most. In no particular order, these are Jeremy Jones’ favorite books: […] Podcast | April 8, 2021 0 Comments
Jeremy Jones’ Favorite Mountains to Ride Brought to you by Ikon Pass Jeremy Jones has snowboarded worldwide, from monster Himalayan spines to Alaska, the Arctic, and Antarctica. So when he revealed his favorite places to ride on an episode of the SnowBrains podcast, we thought we’d share them with you. These are Jeremy Jones’ favorite mountain ranges to ride: The mountains of Alaska “I’ve shaped much […] SnowBrains | April 1, 2021 0 Comments
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