“Why I Ride Clean Lines” by Jeremy Jones Jeremy Jones is a big mountain riding expert. He’s put in the time, he’s ridden some of the most incredible lines on Earth, and he’s still around. In this article, Jeremy explains to us how he reduces his risk when in avalanche terrain. His advice is solid and needs to be headed by all backcountry skiers and riders. “What happens if I get caught in an avalanche or take a fall on this face?” This thought […] Avalanche SnowBrains | January 3, 2014 0 Comments
“The Rise of the Superman” | How Extreme Athlete Achieve ‘Near-Perfect-Decision-Making’ Best selling author Steven Kotler has written a book describing how extreme athletes achieve “near perfect decision making” in extremely dangerous situations. Steven feels that if we can decode how these guys are thinking and decision making, we can apply that style of thinking to all aspects of human society. Athletes brains hacked into: Jeremy Jones, JT Holmes, Ian Walsh, Dean Potter, Danny Way, Laird Hamilton. Over the past 30 years, skiers, snowboarders, surfers andother action sports athletes have pushed human performance farther and faster than at any […] SnowBrains | November 25, 2013 1 Comment
Gear Review by Jeremy Jones: 2014 Splitboard the “Solution” Jeremy Jones, standing in front of Tram Face at Squaw Valley, gives you the full break down of the 2014 Solution and Carbon Solution. These are the boards Jeremy takes with him to Alaska, the Himalaya, Japan, the Sierra Nevada, anywhere when he’s filming big lines for his big movies. These boards are why he created Jones Snowboards. It was his vision to create strong splitboards that would deliver high functionality uphill and […] Gear Review SnowBrains | November 22, 2013 0 Comments
Jeremy Jones’ “HIGHER” Trailer Released Today: The trailer for Jeremy Jones final chapter of DEEPER, FURTHER, HIGHER has been released by TGR today. This latest HIGHER movie was filmed in the Sierra Nevadas of California, Jackson Hole, the Alaska Range, and the Himalayas. We’re very curious how the riding in the HImalayas was. Snow generally isn’t very good for skiing and riding about around 14,000 feet. […] Movie Trailer SnowBrains | November 6, 2013 2 Comments
Behind The Scenes of the Coors Light Commercials | Thirsty Thursday Regardless your opinion of what constitutes a great beer I think it can be agreed that Coors Light at least knows how to make a solid commercial. One of their most popular commercials to date “Ascent” was filmed in the Chugach Mountains of Southern Alaska outside of the Girdwood and Valdez areas, along with several others. Snowboarding legend Jeremy Jones even took time out of his personal […] Kyler Roush | September 19, 2013 1 Comment
Jeremy Jones Denali Trip Report Jeremy Jones just completed his first ascent and descent of 20,320-foot Denali in Alaska. Denali is North America’s highest peak and offers some very challenging snowboarding options. Jeremy put together a detailed write up about his trip with some great additions from other team members and some fantastic photos. Check out the excerpt below and you’ve gotta see his full […] SnowBrains | July 18, 2013 2 Comments
Friday Fun: Jeremy Jones in Coors Beer Commercial Outrunning an Avalanche Jeremy Jones has now made it to the big time. He’s officially starring in a Coors beer TV commercial. Who the hell is this Jason Aldean guy, is the question? This commercial should be all about our Squaw boy Jeremy. Regardless, it’s pretty cool that Jason Aldean (whoever he is) says that he’s a big fan of Jeremy’s. Is it possible that actions […] SnowBrains | May 24, 2013 4 Comments
A Candid Look at Shane McConkey & His Life 1 Week Before He Passed Away | “Shane & the McConkeys” “People keep telling me to put him [shane’s dog] on a leash. What? I’ll put you on a leash.” – Shane McConkey “Jim Shane, the guy who started the Goldminers Daughter at the base of Alta. That’s who I’m named after, Jim Shane. James Shane, that’s my name.” – Shane McConkey I don’t get star struck easily, but seeing […] Miles Clark | May 14, 2013 4 Comments