Jackson Hole, WY, Celebrates 60th Season with $60 Lift Tickets for Last 4 Days of Season Jackson Hole Mountain Resort is concluding its winter-long 60th-anniversary celebration with a nostalgic nod to the past, offering deeply discounted lift tickets as a gesture of gratitude to its visitors. To mark six decades of skiing in Teton Village, the resort has announced a special promotion for the final stretch of its season. During the last four days of operation, […] Industry News Martin Kuprianowicz | March 11, 2026 0 Comments
Mt. Buller, Australia, Releases Discounted Lift Tickets Every Time an Aussie Medals at the 2026 Winter Olympics The Winter Olympics have arrived, and national pride in many countries is at an all-time high. The Olympic Games bring out the best in sports as athletes compete not just for personal but national glory. One ski resort in Australia is leaning into this idea by giving its guests a little extra motivation to get into the Olympic spirit. Related: […] Olympics Brett Currie | February 14, 2026 0 Comments
Vail Resorts Peak Lift Ticket Prices Hit Record $356, With 6 Mountains Now Over $300 Vail Resorts has set a new benchmark for U.S. ski ticket prices, with single-day peak rates at Vail Mountain and Beaver Creek reaching $356 for the 2025-26 season. This is the highest ever for an American ski resort, as reported by The Storm Skiing Journal and Podcast. Four additional Vail-owned mountains will surpass the $300 mark this winter: Park City […] Industry News Brent Glogau | August 26, 2025 1 Comment
Next Season’s Alta-Snowbird, UT, Pass Combo Goes on Sale For Almost $3,000—Over $200 More Than Last Year The Alta-Bird season pass—offering unlimited access to both Alta and Snowbird ski areas—is now on sale for the 2025–26 winter season at $2,918, a $210 increase from last year’s price. The joint pass remains one of Utah’s premier offerings, giving skiers access to a combined 5,114 acres of terrain, 20 lifts, and 256 runs, with no blackout dates. With an […] Industry News Martin Kuprianowicz | May 13, 2025 0 Comments
Italy’s Madonna di Campiglio Ski Area to Cap Daily Visitors in Effort to Curb Overtourism In a first for Italy, the renowned Madonna di Campiglio Ski Area will introduce a cap on daily skier entries starting next winter season. The decision aims to improve slope safety, enhance guest experience, and tackle the mounting challenges of overtourism during peak holiday periods. Related: Avalanche Risk at Maximum as Season’s Biggest Snow Storm Shuts Down European Ski Areas […] Industry News Martin Kuprianowicz | April 18, 2025 2 Comments
Arizona Snowbowl, the First Ski Resort To Charge Over $300 For a Lift Ticket, is Now Offering Tickets Starting at $19 Arizona Snowbowl Cuts Weekday Prices in Half Flagstaff, Ariz. – (January 14, 2025) – Arizona Snowbowl is taking bold steps to reduce cost barriers and make skiing and snowboarding more accessible. By cutting weekday prices, introducing innovative programs, and unveiling new beginner terrain, the resort is redefining how newcomers and families experience skiing. New this season, Arizona Snowbowl’s weekday promotions offer […] Industry News Press Release | January 21, 2025 0 Comments
Single-Day Lift Ticket Prices Exceed $300 at U.S. Ski Resorts This Holiday Period When considering a last-minute ski trip to ring in Christmas and New Year, there are several factors to keep in mind before pulling the trigger. Housing accommodations could be booked up, but there is a good chance you will always be able to find a vacation home or hotel. Restaurant reservations may be hard to come by. However, you can […] Industry News SnowBrains | December 20, 2024 2 Comments
Ski Cooper, CO, Slashes Daily Lift Ticket Prices Over 50% The ski industry seems to continue increasing prices for all its services. Additionally, our readers recently identified the cost of the sport as the most stressful part of skiing and snowboarding. This is especially true for daily lift ticket prices, which have been climbing to extravagant levels in an apparent scheme to get most guests to commit to a season […] Industry News Brent Glogau | October 28, 2024 0 Comments
Understanding Dynamic Pricing in the Ski Industry Dynamic pricing is a strategy where the cost of a product or service fluctuates based on demand, time, availability, and other factors. It has become increasingly popular in the ski industry as resorts look to maximize revenue and manage crowd sizes. By adjusting prices in real-time, ski resorts can better align their pricing with consumer demand, encouraging more visitors during […] Brains Brent Glogau | September 9, 2024 0 Comments
Cost of Peak Lift Ticket at Whistler Blackcomb, BC, Rises 50% to $299 Canadian Dollars This Season ($218 USD) The cost of lift tickets in North America continues to go up and Whistler Blackcomb is no exception to that. It was recently announced that the walk-up window price on a peak holiday at Whistler will be $299 (plus tax). This is a 50% increase from last season when the price was just below $200. The resort stated the increased […] Industry News Brent Glogau | October 25, 2023 1 Comment
Ride For A Cause at Brighton Resort in Utah Utah’s Brighton Resort in Big Cottonwood Canyon is giving back this season. Three early-season Wednesdays are dedicated “CHAIR-itable” ride days where tickets will only cost $40, with $5 from each ticket going to a Utah Charity. The CHAIR-itable Wednesdays will be November 30th, December 7th, and December 14th. There are limited tickets for these days. It is highly recommended to book ahead if […] Industry News Riley McDonald | November 24, 2022 0 Comments
Mt. Bachelor, OR, to Offer Cheaper Lift Tickets For Signing Liability Waiver In a report put out by the Central Oregon Daily News, Mount Bachelor Ski Resort in Bend, Oregon is planning to sell daily lift tickets for the 22/23 Winter Season at two different price points based on its guest’s willingness to sign a liability release. The news broke after an important email was sent to the resort’s season pass holders […] Industry News Nick DeRiso | September 13, 2022 2 Comments
How Multi-Resort Season Passes Have Affected Single Lift Ticket Sales Season Pass Sales According to the NSAA, the 2021-22 ski season saw a significant uptick in season passes sold. It wasn’t just the two big players of Epic and Ikon either. Ski areas from big to small from all over the country saw an increase. Additionally, other major players have emerged in the multi-resort marketplace. Related: The Million Dollar Question […] Industry News Brent Glogau | September 7, 2022 1 Comment
Vail Resorts Day Ticket Prices See 15% Increase for 2022/23 Day tickets for Vail Resorts’ ski areas are now online and available to purchase, giving us the opportunity to see how much they’re going to cost. We’ve not yet reached $300, but we’re not that far off. Vail Resorts 22/23 single-day peak lift ticket $: Vail $275Beaver Creek $275Park City $259Breck $255Northstar $235Keystone $225Heavenly $225Stowe $199Crested Butte $179Whistler $175Kirkwood $165Okemo […] Industry News SnowBrains | September 6, 2022 9 Comments
Crystal Mountain, WA Are the First Ski Area to Sell Lift Tickets on Amazon Skip the ticket lines and head straight to the lifts this winter with Crystal Mountain, WA lift tickets delivered to your door by Amazon. With this new service, Crystal Mountain is the first ski resort to offer lift tickets on Amazon. “This new initiative is intended to develop an entirely new and untraditional way to offer customers convenience, value and […] Industry News SnowBrains | December 3, 2019 0 Comments
Where’s the Priciest Lift Ticket in North America? Hint … It’s Not Vail Vail Resorts recently announced it’s increasing its walk-up window price for this season to the hefty price of $175 USD. But, that’s still not enough to hold down the top spot. That honor is bestowed on Sunlight Mountain, in Glenwood Springs, Colorado, that upped the ante for a one-day lift ticket to $700 USD – otherwise know as The Sunny […] Robin Azer | December 8, 2016 2 Comments
Vail Raises Single Day Ticket to $160 Single day, walk-up lift tickets have seen another increase in pricing this week at numerous Colorado ski destinations owned by Vail Resorts. Selling at $145 the Wednesday before Christmas, single day tickets to Vail and Beaver Creek are now $159 during the holiday season. These tickets also provide access to Breckenridge, Keystone, and Arapahoe Basin, all of which are owned by Vail Resorts. Resorts outside of CO are raising prices for the holiday season too – Deer Valley, Utah, went from $114 to $120. Whistler/Blackcomb, in […] Industry News ameliatraynor | January 5, 2015 16 Comments