NSAA Honors Best in Ski Industry 2025 at Annual Awards Ceremony Association recognizes innovative strategies in sustainability, safety, marketing and growth. The National Ski Areas Association (NSAA) named the winners of its annual awards in sustainability, safety, marketing, and beginner conversion (growth). The awards were presented to ski area members with the most innovative and successful programs in each category at the association’s National Convention and Tradeshow in Marco Island, Florida, […] Industry News Press Release | May 19, 2025 0 Comments
Jackson Hole Mountain Resort, WY, Earns Safety Award from NSAA Jackson Hole Mountain Resort (JHMR), Wyoming, is pleased to announce that it has won the Best Overall Safety Program for resorts with more than 500,000 annual visitors, a prestigious honor given by the National Ski Areas Association and the culmination of JHMR’s commitment to safety on and off the slopes of Rendezvous Mountain. Prior to the 2024-25 winter season JHMR […] Industry News Press Release | May 14, 2025 0 Comments
National Ski Areas Association Appoints New President and CEO LAKEWOOD, CO [September 24, 2024] – The National Ski Areas Association (NSAA) announced today that it has appointed ski industry veteran Mike Reitzell as its new President and Chief Executive Officer. Reitzell brings over 20 years of experience in the ski industry to the role, including the last nine years as President of Ski California. “Mike’s passion for the ski […] Industry News Press Release | September 24, 2024 0 Comments
U.S. Ski Industry Reports Data from 2023-24 Season: 5th Best Overall Despite Weather Challenges LAKEWOOD, Colo. – The National Ski Areas Association (NSAA) released preliminary skier visit numbers for the 2023-24 season, reporting a total of 60.4 million. This season ranks as the fifth best on record. NSAA has been tracking skier visits since the 1978-79 season; you can find historical visitation numbers here. “Some ski area operators described the season as a roller […] Industry News SnowBrains | May 23, 2024 0 Comments
Are Fortunes Changing for the American Ski Industry? An Analysis of 22/23 Trends as 10 Resorts Re-Open & 3 Shut The National Ski Areas Association (NSAA) recently updated the total number of operating ski resorts in the United States during the 2022-2023 season. A slight increase in resorts open for skiing and riding last season brought the total up to 480. That number is up from 473 the year before, and 462 in the 2020-2021 season following Covid shutdowns. Related: […] Industry News John Cunningham | October 12, 2023 0 Comments
[UPDATED] US Ski Industry Reports Record 65.4 Million Skier Visits in 22/23 UPDATE August 7, 2023: The final skier visit numbers for the 2022-23 season have been calculated. NSAA reports a record visitation of an estimated 65.4 million skiers and riders to U.S. ski areas during the 2022-23 season. The figure has been updated to take into account the handful of resorts that stayed open into June, July, and even August. ORIGINAL […] Industry News SnowBrains | August 8, 2023 3 Comments
An In-depth Look at U.S. Skier & Boarder Age Demographics During the 22/23 ski season, 64.7 million skier visits were recorded in U.S. ski resorts. This figure was a record and an increase of 6.6% on the already impressive 21/22 season. While the data collected by the National Ski Areas Association (‘NSAA’) is still preliminary and will still increase, as many resorts still operated until Memorial Day, it is an […] Brains Julia Schneemann | May 30, 2023 0 Comments
NSAA Honors Best in Ski Industry at Annual Awards Ceremony The association recognizes innovative strategies in sustainability, safety, marketing, and growth National Ski Areas Association (NSAA) named the winners of its annual awards in sustainability, safety, marketing, and beginner conversion (growth). The awards were presented to ski area members with the most innovative and successful programs in each category at the association’s National Convention and Tradeshow in Savannah, Ga., on […] Industry News SnowBrains | May 22, 2023 0 Comments
Skier/Rider Responsibility Code Updated With 3 New Points National Ski Areas Association (NSAA) first developed the Skier Responsibility Code in 1962. In the last 60 years, the Code has undergone several revisions to stay in step with modern language and skiing behavior (and to include snowboarders, bikers, and everyone who enjoys the slopes.) Related: Ever Read The Fine Print On A Ski Area Waiver? Here’s What You Sign […] Industry News SnowBrains | November 24, 2022 0 Comments
US Skier Visits Hit Record High in 2021/22 Season, NSAA Reports The National Ski Areas Association (NSAA) reported record visitation at U.S. ski areas for the 2021-22 season, a total of 61 million skier visits. This is an increase of 3.5% over last season’s national number. Skiing and snowboarding have rebounded in the wake of the covid-19 pandemic, providing economic relief and thousands of jobs to communities across 37 ski states. […] Industry News SnowBrains | May 16, 2022 1 Comment
NSAA Honors Best in Ski Industry at Annual Awards Ceremony Association recognizes innovative strategies in sustainability, safety, growth and marketing The National Ski Areas Association (NSAA) presented awards in sustainability, safety, growth, and marketing to members with the most innovative and successful programs in each category. The awards were presented at the association’s virtual awards ceremony on June 11. Related: Ikon Pass Wins Again at 2020 Telly Awards NSAA annually […] Industry News SnowBrains | June 14, 2021 0 Comments
NSAA Release Skier Visit Numbers for 2021/21: 59-Million Visits, 5th Best Season on Record The State of the Ski Industry: NSAA Releases Skier Visit Numbers & Other Metrics for 2020-21 Season Key Statistics National skier visits totaled 59-million, the 5th best season on record This was a record season for skier visits in the Pacific Northwest region, and second-best in the Rocky Mountain region Skier visits were up over last season in all six geographic regions; […] Industry News SnowBrains | June 9, 2021 0 Comments
National Ski Areas Association Releases Guide for Safe Winter Recreation Practices During COVID-19 Pandemic This information originally appeared on NSAA.org and can be read in full by clicking here. Ski season will be weird this year — this we all know. That’s why the National Ski Areas Association (NSAA) has provided a detailed guide of the best practices to engage in at the ski area this winter when it comes to recreating safely and […] Industry News SnowBrains | August 31, 2020 0 Comments
NSAA Releases Skier Visit Numbers for 2019/20: 14% Decline from Previous Season The pandemic derailed what could have been a top 4 season. Today, the National Ski Area Association (NSAA) released the skier visit numbers for the 2019/20 season. Please see the press release below: LAKEWOOD, Colo. – The National Ski Areas Association (NSAA) announced today that skier visit numbers to U.S. areas totaled 51.1 million for the 2019/20 ski season – […] Industry News SnowBrains | June 17, 2020 0 Comments
National Ski Area Association Calls Out Outside Magazine For Saying Chairlifts Are Unsafe The National Ski Area Association (NSAA) In rebuttal to Outside Magazine’s October 4th, 2016 Article, ‘Is Your Local Chairlift a Death Trap’: October 11, 2016 Lawrence Burke Editor-in-Chief Outside Magazine 400 Market Street Santa Fe, NM 87501 Dear Mr. Burke, I write to address serious concerns arising from Outside’s recent article “Is Your Local Chairlift a Death Trap?” The exaggerated, […] Industry News LadyBrains | August 10, 2017 1 Comment
USA Skier Visits Down From Last Season: The US ski industry just saw its second worst winter in 15 years. According to the National Ski Areas Association (NSAA), skier visits totaled 53.6 million in the USA in 2014/15 which was a 5% decrease from the previous year and a 3.8% decline from the 5 year average of 55.7 million. Every region in the USA, despite record numbers in Vermont, experienced a decrease in skier visits this Industry News SnowBrains | June 24, 2015 0 Comments
Origin of Trail Signs We take ski signage for granted in skiing. As far as many skiers remember, ski signs were always around. The familiar green circle, blue square, and black diamond shapes guiding us through the mountains. This familiar terrain signage was created and adopted in a way that is distinctly America. The winter of 1964-1965 was the first year any ski signage was used to indicate terrain difficulty. The newly formed National Ski Areas Association […] Featured Article SnowBrains | March 21, 2014 2 Comments