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olympic valley

SnowBrains Video of Snow Tunnel To House in Lake Tahoe, CA, Goes Viral

View this post on Instagram A post shared by SnowBrains (@snowbrains) SnowBrains posted a video on Thursday of the snow tunnel to the house they’re staying in, and it went viral. It went big enough that NBC Bay Area reached out and had SnowBrains CEO & Founder Miles Clark on their 7 pm newscast last night. NBC Bay Area News […]

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SnowBrains | March 11, 2023
2 Comments

Photo From Olympic Valley Apartment Shows Destruction Caused by Palisades Tahoe, CA, Avalanche

Palisades Tahoe avalanche

Last Tuesday night, an avalanche struck an apartment building near Palisades Tahoe ski resort, forcing the residents to evacuate. The area had received multiple feet of snow over the previous few days, including a record 77″ in 48 hours. A reader sent us the above photo of their apartment in Olympic Valley after the avalanche struck. Related: Remembering the 1982 Alpine […]

AvalancheAvalanche
SnowBrains | March 6, 2023
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Sierra Watch Wins 11-Year Battle to Prevent Massive Palisades Tahoe, CA, Redevelopment

A California court last week issued its Final Judgment in the long-running fight against massive development in Tahoe’s Olympic Valley. Related: Alterra Mountain Co. Remains Committed to Stalled Development of Palisades Tahoe, CA The court ordered all approvals of the project be rescinded, closing out a sweeping victory for Sierra Watch and the grassroots movement to protect the alpine valley […]

Industry NewsIndustry News
SnowBrains | August 2, 2022
5 Comments

Alpenglow Expeditions Announces Plan for Online Avalanche Courses This Winter

AIARE

Recently, Olympic Valley-based guiding company, Alpenglow Expeditions announced their updated Covid-19 policy with regards to their AIARE 1 & 2 courses. In the past, AIARE (the American Institute for Avalanche Research and Education) courses have predominantly, if not entirely, consisted of in-person classes. Regardless of level, students have historically spent time in the classroom and the field. Obviously, due to […]

BackcountryBackcountry
Spencer Cox | September 12, 2020
0 Comments

Squaw Valley, CA To Consider Changing Name Since “Squaw” Is a Racial Slur

“The English word squaw is an ethnic and sexual slur,[1][2][3] historically used for Indigenous North American women.[4] Contemporary use of the term, especially by non-Natives, is considered offensive, derogatory, misogynist and racist.[1][2][3][4][5][6]”  – Wikipedia According to Squaw Valley Alpine Meadows CEO of, Ron Cohen, Squaw Valley is considering changing its name due to the word “squaw” being a racial slur. We realize it is time to re-examine our use of the […]

Industry NewsIndustry News
SnowBrains | June 22, 2020
27 Comments

Town Creation for Olympic [Squaw] Valley Update: Town Likely Financially Viable

Incorporate Olympic Valley (IOV) is a movement that began in 2013.  IOV’s goal is to make Olympic Valley (aka Squaw Valley) into a town that’s in control of its own direction and destiny.  Currently, Olympic Valley is under the control of Placer County. “Incorporate Olympic Valley was formed in 2013 by Squaw Valley residents concerned about maintaining their mountain culture and […]

Industry NewsIndustry News
SnowBrains | November 3, 2015
1 Comment

LAFCO Letter Says “No” To Squaw Being Excluded From Future Town of Olympic [Squaw] Valley

The Local Agency Formation Commision (LAFCO) has said no to Squaw Valley CEO/President Andy Wirth’s request that Squaw Valley ski resort be left out of the potential new town of Olympic Valley. What LAFCO states here is that they are unable to address Wirth’s request before a hearing. “LAFCO may not significantly amend the boundaries of an incorporation prior to the hearing on the proposal, particularly if the amendment might not have been supported by the voters signing the petition.” – Kristina Berry, Executive Officer at LAFCO […]

SnowBrains | May 19, 2014
1 Comment

“City House, Country House” | Can Mountain People Really Run Squaw Valley?

In their most recent advertisement the ironically named, Squaw financed coalition, Save Olympic Valley (SOV) enlisted a pair of second home owners, San Francisco couple Terry and Heidi Deveau, to share their concerns with the incorporation efforts. “We’re concerned that Squaw does not have enough qualified people to run a town…” Yes, they decided to go there, It seems Andy Wirth and his friends don’t think that you are smart […]

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Andy Hays | April 23, 2014
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