Fact, Fiction, or Folklore? A Look at the Obscure and Mysterious History of the Phrase “Send It!” A Brief History Goofy terms and oddball slang have become popularized in skiing over the recent years, but perhaps none more so than the phrase, “Send it.” It’s almost routine to hear it shouted out now at the resorts, especially on big powder days. Hooting and hollering as you, your friends, and perhaps your yet-to-be introduced friends, encourage each other […] Brains Ryan Kime | May 20, 2025 2 Comments
Colorado Ski History: A Booming Industry Centuries in the Making With 32 resorts boasting the highest average elevations in North America, Colorado is typically referred to as the United States’ skiing capital. In fact, its unofficial nickname is Ski Country USA. So how did the state get to this point? This article focuses on a very brief summary of the Colorado ski industry’s rise to stardom over several decades. 1800s […] Clay Malott | December 9, 2020 3 Comments
VIDEO: Made in the Mitten | Never Before Seen Footage of the Birth of Snowboarding. In Michigan. [arve url="https://vimeo.com/460666206"] SnowBrains | December 8, 2020 Likes Tweets 0 Comments
Origins: How The New Deal Helped Foster The U.S. Ski Industry In this week’s edition of Origins, we will take a deep dive into how President Franklin Delano Roosevelt’ New Deal initiatives helped influence ski areas and mountain towns. If you missed last week’s edition of Origins on heli-skiing, check it out here: Related: Origins: Heli-skiing The New Deal was a series of programs and institutions created during the Great Depression […] Ryan Flynn | October 30, 2020 5 Comments
Origins: Snowboarding In this week’s edition of Origins, we will take a long look at the history of snowboarding. If you missed last week’s Origins on U.S. Avalanche Mitigation you can check it out here: Related: Origins: U.S. Avalanche Mitigation The cousin of surfing and skateboarding, snowboarding molded the sport to a whole new medium, snow. Sliding down snow on one plank of […] Olympics Ryan Flynn | October 15, 2020 0 Comments
Origins: U.S. Avalanche Mitigation In this week’s edition of Origins, we will take a look into the history of how avalanches have been avoided in and out of ski resorts. If you missed last week’s Origins on the Freeride World Tour you can check it out here: Related: Origins: Freeride World Tour Avalanches are extremely dangerous and fatal events. Avoiding them at all costs is […] Avalanche Ryan Flynn | October 9, 2020 1 Comment
Origins: The Freeride World Tour In this week’s edition of Origins, we will look deep into how the largest big mountain competition tour formed! If you missed last week’s edition on Ski Racing, you can find it here: Related: Origins: Ski Racing The Freeride World Tour (FWT) recently released their schedule and format for the 2021 competition season. Exciting news for all who were anxious […] Ryan Flynn | October 2, 2020 1 Comment
Origins: Ski Racing In the second edition of Origins, we will be looking at the long history of ski racing and how it came to be one of the biggest winter sports. If you haven’t already, check out the first edition of Origins that dives deep into the history of grooming snow. Related: Origins: Groomers The act of skiing has been dated back […] Ryan Flynn | September 24, 2020 1 Comment
Origins: Groomers Welcome to Origins. In this new weekly series, we will take deep dives into the beginnings of key aspects of the snowsports industry. We will uncover the people, places, and progression of each topic and hope to gain some insight into what the future holds. For the first installment of Origins, we will look at groomers. You know, the machines […] Industry News Ryan Flynn | September 18, 2020 0 Comments
Brain Post: The Origins of the Word “Rookie” | From the Civil War {Everyday, SnowBrains.com is gonna bring you one “Brain” post. Something that we think will interest you, challenge you, and be something you can use in a dinnertime conversation that day.} One should always be weary when determining the origins of a word. In general, we just don’t have a finite understanding of many word origins. Even the “word” OK’s […] Brains SnowBrains | April 22, 2013 2 Comments
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