Arcade Announces POW x Joseph Toney Collab Belt Arcade Belts, a brand on a mission to revolutionize the way a belt functions and allows you to move freely, today announces the POW x Joseph Toney belt, a collaboration that supports the efforts of Protect Our Winters (‘POW’) to help the people and places most impacted by climate change. Joseph Toney is a visual artist operating out […] Industry News SnowBrains | February 22, 2024 0 Comments
Imperfect Advocacy: Addressing The Climate Change Hypocrisy An upcoming film created by professional skier and Protect Our Winters (POW) Athlete Alliance member Amie Engerbretson, The Hypocrite, challenges the notion that winter sports athletes are hypocrites because they leave a large carbon footprint while chasing snow around the world, all while advocating for the climate. Although this film has yet to premiere, the message reflects a fundamental responsibility winter […] Industry News Luke Guilford | February 11, 2024 0 Comments
Protect Our Winters Announces First Female CEO Protect Our Winters (POW) is a climate advocacy organization that was created in 2007 by professional snowboarder Jeremy Jones. Since POW was founded, the organization has blossomed into a worldwide network of more than 130,000 supporters. On January 16, POW announced that Erin Sprague, currently serving as POW’s Board Chair, will now succeed Torrey Udall and take over as Chief […] Industry News Luke Guilford | January 22, 2024 0 Comments
Austrian TV Commentator Cut Off Live On Air While Talking About Climate Change Former ski racer-come TV commentator Benjamin (‘Benni’) Raich looked stunned on live TV when his TV station told him “Stop” over his earpiece as he was talking about climate change during his coverage of the FIS Alpine World Cup in Sölden, Austria. “I’m not supposed to say anything more,” the 45-year-old said while still live on TV before the Austrian […] Industry News Julia Schneemann | November 1, 2023 0 Comments
FIS Responds to POW Petition Protect Our Winters (‘POW’) started a petition last week to put pressure on the International Ski & Snowboard Federation (‘FIS’) to better align wintersport with environmental sustainability. The initiative was prompted by the emergence of pictures from both preparations for the World Cup at Sölden, Austria, as well as the cross-border event at Zermatt, Switzerland & Cervino, Italy, that saw […] Industry News Julia Schneemann | October 24, 2023 0 Comments
[RECAP] Winter 2022-23: The Snowiest Season of All Time at Mammoth Mountain, CA 275 days since the resort first opened for the season, Mammoth Mountain shut down its lifts on Closing Day, August 6, 2023. The California resort has appropriately published a season recap video on its social channels, documenting the insanity that took place last season and thanking everyone who worked so hard over the course of its historic winter. By the […] Industry News SnowBrains | August 7, 2023 1 Comment
Greenpeace Conducts Own Study to Challenge FIS’ Claims on ‘Climate Positive’ Status Greenpeace published a study in late May this year that called out claims by the International Ski & Snowboard Federation’ FIS’ of being ‘climate positive’ as nothing more than ‘greenwashing.’ The study was conducted by German consultant ‘Mission Zero’ and called into question several of the claims made by FIS in the past months. The key points Greenpeace and the […] Industry News Julia Schneemann | June 16, 2023 1 Comment
Grand Targhee Resort, WY, Report; Cloud POW Report from Dec.14 thru 16, 2022 Conditions at Grand Targhee have been a bit like the inside of a salt shaker–in a freezer. It’s not nuking, or even snowing all that hard, but it hasn’t stopped. And more than a handful of happy inches have stacked up beautifully at The ‘Ghee. We’d better clarify quickly, to write of “beauty” […] Conditions Report Paulie | December 16, 2022 0 Comments