A Thing of Beauty: Snowboarder Pierre Vaultier’s ‘Floating Shapes’ For many, snowboarding is enjoyed by taking chairlifts to the top of epic mountains and riding down alongside your closest friends. But for French snowboarder Pierre Vaultier, the beauty of snowboarding can display itself in other ways. In a recent Red Bull video, Vaultier rides a pristine pump track on a glistening lake near his home in Serre Chevalier, France. […] Industry News Quinn Brophy | February 25, 2025 0 Comments
SnowBrains Podcast Ep. 78 | Kai Jones – The Youngest Pro Skier on the Planet This episode of the SnowBrains podcast is brought to you by Club Med. Kai Jones has been in Teton Gravity Research films since he was 11 years old. He went pro at 12, signing with Red Bull, one of the most sought-after athlete sponsors in the world. He is now a mere 18 years old, yet he is one of the […] Backcountry Podcast | February 18, 2025 0 Comments
35-Year-Old Marcel Hirscher Planning Comeback to FIS Alpine World Cup Under Dutch Flag [Updated with Ski Austria Press Conference] The Austrian rumor mill is in overdrive as retired Austrian ski legend Marcel Hirscher is allegedly planning a comeback to the FIS Alpine World Cup circuit. The news was first reported by Tiroler Tageszeitung and quickly picked up by other Austrian newspapers and were later confirmed by the Austrian Ski Association (ÖSV) in a […] Industry News Julia Schneemann | April 23, 2024 0 Comments
Cannonsburg Ski Hill, MI, to Host Red Bull’s Inaugural Jib-Tac-Tow Snowboarding Competition Cannonsburg Ski Hill, MI, will host Red Bull’s inaugural Jib-Tac-Tow, a new, first-of-its-kind street snowboarding competition, on Saturday, February 3, 2024. Inspired by the nostalgic game of tic-tac-toe, teams will compete by completing “jibs,” or tricks, within each square of a life-sized tic-tac-toe board, showing off skills that challenge the limits of the classic Michigan rope tow terrain park. Red Bull […] Industry News SnowBrains | January 17, 2024 0 Comments
Red Bull to Host First Ever Jib-Tac-Tow at Cannonsburg Ski Hill, MI Grand Rapids, MI (January 8, 2023) – Red Bull Jib-Tac-Tow, a new snowboarding competition inspired by the nostalgic game of tic-tac-toe, takes on terrain park snowboarding in a first of its kind event not to be missed. Red Bull is looking for crews of Midwestern amateur snowboarders to battle for X’s and O’s in an unforgettable day of street snowboarding […] Industry News SnowBrains | January 8, 2024 0 Comments
FIS Backpeddles On Red Bull and Manner Helmet Ban This past summer the International Ski & Snowboard Federation (‘FIS’) issued warnings to several athletes sponsored by both Red Bull as well as Manner stating that their helmets would be in breach of FIS regulations and that continued use could incur a fine or even result in a disqualification from events. Now FIS President Johan Eliasch has back-paddled on that […] Industry News Julia Schneemann | October 25, 2023 0 Comments
New Van Deer Race Ski Logo Not Approved by FIS With less than a month left until the FIS Alpine season opening in Sölden, Austria, bad news has emerged from Austrian ski brand Van Deer. The brand, founded by former ski racer Marcel Hirscher in a joint venture with Red Bull has been told this week that the new logo is also not deemed compliant and sponsored racers will be […] Industry News Julia Schneemann | September 29, 2023 1 Comment
Athletes Could be in Trouble Over Red Bull Helmet The International Ski & Snowboard Federation ‘FIS’ is cracking down on the use of Red Bull sponsored helmets by skiers and boarders. While the actual Red Bull logo on the helmet complies with the 50-square-centimeter (7.75 square inches) rule stipulated by FIS, the signature blue and silver color of the helmet, resembling the color of the Red Bull cans, should […] Industry News Julia Schneemann | August 14, 2023 1 Comment
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