REI Announces Permanent Commitment to #OptOutside Movement: Closing Stores on Black Friday… For Good Outdoor retailer to provide annual paid day off for employees to spend time outside Specialty outdoor retailer REI Co-op has announced that its Opt Outside movement will be permanent for all employees. For this Black Friday, and every Black Friday in the future, the co-op will forgo profits and sales at all locations and instead pay its more than 16,000 […] Industry News SnowBrains | November 23, 2022 0 Comments
REI, Patagonia, and North Face Among Exhibitors Threatening to Boycott Outdoor Retailer Show if It Returns to Utah A conservation group and two dozen outdoor recreation companies, including Patagonia, REI, and The North Face, announced Monday that they would boycott the Outdoor Retailer trade show if it moved from Denver, CO back to Salt Lake City, UT. The group accused Utah’s leaders of trying to remove protections for national monuments and public lands. Related: Patagonia Refuses to Supply […] Industry News SnowBrains | February 15, 2022 0 Comments
REI Predicts ‘Unprecedented Year’ as Sales of Winter Gear Are at an All-Time High As temperatures cool, early sales trends indicate that REI Co-op will see an unprecedented year with sales of winter gear at an all-time high – suggesting that the co-op community does not intend to stay inside this winter. Customer demand for products like bikes and outdoor furniture has been off the charts since the start of the pandemic, and customer […] Industry News SnowBrains | October 30, 2020 0 Comments
3 Outdoor Industry Giants Join Facebook Boycott by Pulling Their Advertising in Support of #StopHateForProfit Outdoor industry giants The North Face, Patagonia, and REI have joined a number of civil rights groups in their #StopHateForProfit boycott by pulling their advertising from Facebook and Facebook-owned Instagram. Last week six national civil rights groups (the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press, and Common Sense) announced the boycott, urging companies to pull advertising […] Industry News SnowBrains | June 23, 2020 0 Comments
REI- Huge Investment to Find Benefits of “OPTOUTSIDE” REI is putting their money where their mouth is to the tune off $1 million. The CO-OP known for encouraging its employees and customers to #OptOutside has linked up with the University of Washington for an initiative called “Nature for Health.” The goal is to collect data and gain insight on the health benefits of opting out. The study will […] Industry News Mitch Flores | November 2, 2018 0 Comments
VIDEO: The Far Out Ones – Jeremy Jones Goes in Search of Gnarly Lines Closer to Home [arve url="https://youtu.be/HrGceNz0Arw"] SnowBrains | November 2, 2018 22 Likes 0 Tweets 0 Comments
Copper Mountain, CO and REI Team Up to Offer a Special Discounted ‘Four-Pack’ Beginning next year, REI members will have to pay a bit less for four days of skiing at Copper Mountain Resort, reports the Aspen Times. Next season, Copper Mountain will offer a special $189 “Four Pack” option for REI members to ski or ride four times at the resort. The option is $20 cheaper than the resort’s standard “Four Pack” […] Industry News SnowBrains | March 26, 2018 0 Comments
REI Suspends Orders with Vista Outdoor Brands as Gun Control Debate Hots Up REI has placed a hold on future orders with Vista Outdoor brands, such as CamelBak and Giro, as a global gun control debate mounts, reports snewsnet.com. The US cooperative’s decision comes the same day as its counterpart in Canada, Mountain Equipment Co-op, severed ties with several outdoor brands owned by the parent company of a semi-automatic gun and ammunition manufacturer. […] Steven Agar | March 7, 2018 0 Comments
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