sia

Snowsports Industries America: Data from 2021-22 Season Suggests That Winter Snowsports Largely Unchanged From During Pandemic

Park City, Utah (October 11, 2022) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, the first in the “post-pandemic” era when the vast majority of health-related mandates were lifted and participants were largely unencumbered by travel restrictions. Providing an in-depth look across all winter snowsports – skiing, snowboarding, […]
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SnowBrains |
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Snowsports Industries America (SIA) Launches ClimateUnited to Rally the Winter Outdoor Industry Around Meaningful Climate Action

sia, climate action

Today, SIA announced the launch of its new climate initiative, ClimateUnited​, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for the future of our industry. Under current emissions scenarios, virtually every location in the U.S is […]
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SnowBrains |
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100+ Winter Outdoor Companies Stand Up to Congress

COVID-19, the ongoing pandemic affecting millions around the globe, has drastically impacted the economy as a whole, forcing many operations to permanently close their doors. However, among those, the hardest-hit businesses have been the smaller-sized companies struggling to stay open. With winter just around the corner, the ski industry is facing financial struggles and uncertainties, which has urged over 100 […]
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Emily Crofton |
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Did the Winter Olympics Motivate Viewers to Get Out there and Participate? SIA Releases Latest Research Data (Spoiler: NO)

switzerland, wind, winter olympics, denver, salt lake city, taco, california, colorado, utah, profit, Pyeongchang

The Snowsports Industries America (SIA) just released their latest research on how the PyeongChang Winter Olympics impacted viewers and the subsequent participation of those sports. Turns out, the Olympics had a very little impact on viewers, with almost 70 percent saying that watching the events had no impact on their desire to participate. Other nuggets of info to be taken […]
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Steven Agar |
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Good News: Skier & Snowboarder Numbers UP in 2014/15!

Some good news in the ski industry, finally! Both the numbers of skiers and snowboarders was up in 2014/15 by 4%. This is huge. Especially considering how bad the snow season was in 2014/15 in much of North America. This is also great news because hopefully this will keep the ski and snowboard industries alive and well right down to your favorite ski/snowboard shop in your local town. Park skier participation was up 10% to 4.5 million park riding crazies. Nice! Snowshoer […]
SnowBrains |
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Snow Sports Retail up 7% in 2013/14 to $3.6 Billion in Sales

We often talk about how the ski industry is dying. There are less ski resorts in the USA every year, snowfall is shrinking, things are warming up, and people aren’t as into skiing and riding as they were. Well, the retail numbers don’t reflect that at all. According to the Snowsports Industries of America (SIA), the ski industry is alive and well with a 7% increase in retail sales in 2014/15 totaling […]
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SnowBrains |
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