Snowsports Industries America: Data from 2021-22 Season Suggests That Winter Snowsports Largely Unchanged From During Pandemic Park City, Utah (October 11, 2022) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, the first in the “post-pandemic” era when the vast majority of health-related mandates were lifted and participants were largely unencumbered by travel restrictions. Providing an in-depth look across all winter snowsports – skiing, snowboarding, […] Industry News SnowBrains | October 11, 2022 1 Comment
Snowsports Industries America (SIA) Launches ClimateUnited to Rally the Winter Outdoor Industry Around Meaningful Climate Action Today, SIA announced the launch of its new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for the future of our industry. Under current emissions scenarios, virtually every location in the U.S is […] Industry News SnowBrains | October 23, 2020 1 Comment
100+ Winter Outdoor Companies Stand Up to Congress COVID-19, the ongoing pandemic affecting millions around the globe, has drastically impacted the economy as a whole, forcing many operations to permanently close their doors. However, among those, the hardest-hit businesses have been the smaller-sized companies struggling to stay open. With winter just around the corner, the ski industry is facing financial struggles and uncertainties, which has urged over 100 […] Industry News Emily Crofton | August 12, 2020 0 Comments
SIA Calls For Action To Oppose Government Tariffs The U.S. Government’s Chinese tariffs have not been popular with anyone that manufactures goods overseas. The bike industry has been hit extra hard, with Trek reporting the tariffs will cost the brand $30 million a year and force them to raise prices. That’s too much money to eat even for a billion dollar company. The snow sports industry has come […] Mike Lavery | August 29, 2018 3 Comments
Did the Winter Olympics Motivate Viewers to Get Out there and Participate? SIA Releases Latest Research Data (Spoiler: NO) The Snowsports Industries America (SIA) just released their latest research on how the PyeongChang Winter Olympics impacted viewers and the subsequent participation of those sports. Turns out, the Olympics had a very little impact on viewers, with almost 70 percent saying that watching the events had no impact on their desire to participate. Other nuggets of info to be taken […] Industry News Steven Agar | April 27, 2018 1 Comment
Good News: Skier & Snowboarder Numbers UP in 2014/15! Some good news in the ski industry, finally! Both the numbers of skiers and snowboarders was up in 2014/15 by 4%. This is huge. Especially considering how bad the snow season was in 2014/15 in much of North America. This is also great news because hopefully this will keep the ski and snowboard industries alive and well right down to your favorite ski/snowboard shop in your local town. Park skier participation was up 10% to 4.5 million park riding crazies. Nice! Snowshoer […] SnowBrains | August 3, 2015 0 Comments
Snow Sports Retail up 7% in 2013/14 to $3.6 Billion in Sales We often talk about how the ski industry is dying. There are less ski resorts in the USA every year, snowfall is shrinking, things are warming up, and people aren’t as into skiing and riding as they were. Well, the retail numbers don’t reflect that at all. According to the Snowsports Industries of America (SIA), the ski industry is alive and well with a 7% increase in retail sales in 2014/15 totaling […] Industry News SnowBrains | June 11, 2014 2 Comments
Alpine Skiing Participation Drops 19% in 2012/13 | Is the Ski Industry in Trouble? This report is eye opening. A drop of 19% in alpine skiing is huge and scary. Freeskiing went up, however along with telemarking. There were less alpine skiers this year than there has been in the past 5 seasons. Is the ski industry in trouble? As a whole, there were 19.3 million snow sports participants last year and that is […] SnowBrains | August 2, 2013 9 Comments
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