SnowBrains is Seeking a Fall 2025 Social Media Intern SnowBrains is the world’s leading independent snowsports media outlet, and we’re on a mission to become The New York Times of the snowsports industry. To achieve this dream, we’re seeking passionate and talented individuals to join our team and take us to new heights. A Unique Opportunity for Snowsports Enthusiasts If you’re a positive, original, and intelligent individual who loves […] Featured Article Liam Abbott | August 22, 2025 1 Comment
Letter From The Editor: Myths, Fallacies, and the Usefulness of Social Media in the Backcountry I took my role as Editor with SnowBrains four years ago, when I was a young college kid at the University of Utah in Salt Lake City. I wanted to ski every day and find a way to make a living from writing, and by some cosmic chance I landed an internship with SnowBrains. Not long after that, I was […] Backcountry Martin Kuprianowicz | April 27, 2025 0 Comments
Police Use Social Media to Identify Skier Who Allegedly Assaulted Ski Coach at Steamboat Resort, CO A ski coach with the Steamboat Springs Winter Sports Club was reportedly assaulted at Steamboat Resort, Colorado, on Saturday, January 4, leaving him with what police described as a concussion. According to Sgt. Evan Noble of the Steamboat Springs Police Department, and first reported by the Steamboat Pilot, the incident occurred while the coach was instructing children on a ski […] Industry News Brent Glogau | January 10, 2025 0 Comments
Capturing the Thrill: The Evolution of Ski and Snowboard Videography In a world where adventure sports and social media merge seamlessly, snowboard videography has become an art form, blending athletic skill, visually appealing aesthetics, and boundary-pushing action. But how did it get here, to a place where a few minutes of filmed adrenaline can captivate millions and create the sport’s next superstar? The First Snowboard Films: Capturing a New Culture […] Brains Jack Bynum | December 16, 2024 0 Comments
Outpouring of Support for Lucas Braathen from Fellow Athletes After Retirement Announcement Not even 24 hours have passed since the shock announcement by Lucas Pinheiro Braathen that the Norwegian skier will retire at only 23-years of age, and social media is flooded with an outpouring of love and support … and even the odd marriage proposal. Starting with teammates Aleksander Aamodt Kilde’s “A firework of a human, will be missed but never […] Industry News Julia Schneemann | October 28, 2023 0 Comments
The Pros and Cons of Skiing with Social Media in the Digital World In today’s digital world, the prominence of cell phones and social media is a major contributing factor to both pros and cons in the outdoors, and more specifically, skiing. You can track your kids or friends on your phone and reminisce about those fun times you had when scrolling through your photos on social media, but on the downside, come […] Industry News John Cunningham | July 13, 2023 0 Comments
The 9 Most ‘Instagrammed’ Ski Resorts in the U.S. Ski resorts and social media are a perfect match. With dramatic mountain scenery, deep powder, colorful sunsets, and sweeping summit views, it doesn’t take much effort to capture a photo worth sharing. Whether it’s a skier carving through fresh snow, a chairlift ride above the clouds, or a breathtaking alpine panorama, the mountains provide endless opportunities for Instagram-worthy content. Over […] Industry News Brent Glogau | January 9, 2023 1 Comment
Strava Saw an Increase in Skiing by 379% Strava, the American social fitness platform founded in 2009 by Michael Horvath and Mark Gainey, released data from their platform for 2022. Their data showed some interesting trends, such as an increased number of people commuting to work by bike. It also showed this year’s fastest-growing sports. Unsurprisingly, the list features those sports closed to many during lockdowns, like skiing and […] Industry News Julia Schneemann | December 23, 2022 5 Comments
Swiss Alpine Club Attempts to Kerb Geotagging to Reduce Accidents and Death The Swiss Alpine Club ‘SAC’ has started a media campaign called #nogeotag, with which the SAC is hoping to discourage people from geotagging on social media. The move has been prompted by the Swiss Alps seeing a record number of hikers this summer and accidents and deaths. Related: Tragedy in the Swiss Alps as one 14-Year Old Confirmed Dead and […] Julia Schneemann | September 20, 2022 3 Comments
Social Media’s Impact on Traffic Reporting Record numbers of ski passes have sold this year, whether it’s an Epic Pass, Ikon, or even a season pass to your local mountain. As a result, many major highways that act as gateways to the high country have experienced major traffic delays. For many weekend warriors, an enjoyable ski trip is usually buffered by major traffic jams. While the […] Brains Aunika Skogen | January 20, 2022 0 Comments
It’s Now Illegal For Everest Climbers to Share Photos of Other Expeditions The Nepalese Department of Tourism has officially banned Everest climbers from taking or sharing photos of any expeditions other than their own. According to Gripped Magazine, the law was put in place to curb the number of viral photos of long lines on the world’s highest peak, such as Nirmal Purja‘s photo of the crowds on the summit ridge that […] Climbing Anson Brown | March 23, 2021 2 Comments
“Boarding For Breast Cancer” is Returning to Grand Targhee, WY for “Love Your Peaks” March 12 and 13 Brought to you by Grand Targhee Resort On March 12 and 13, 2021, Love Your Peaks is returning to Grand Targhee as an in-person event with a party at the Habitat in Driggs, Idaho, a raffle, silent auction, pink poker run, and a social media auction. Love Your Peaks is Boarding for Breast Cancer’s newest initiative to fundraise for breast […] Industry News Dominic Gawel | March 9, 2021 0 Comments
New Salt Lake City, UT Airport Design Receives Social Media Backlash from Frustrated Travelers Everyone was stoked for the redesign of Salt Lake City’s international airport, which was supposed to cater to traveling skiers and make the overall airport experience better. But then the project completed some big milestones, the holiday season hit, and its new design began revealing potential flaws, which have since caused frustrated travelers to decry the new airport all over […] Martin Kuprianowicz | January 7, 2021 4 Comments
Want to Live in a Van, Travel to National Parks, and Receive Free Beer For $50k a Year?!? Michelob Ultra has just announced a new position opening… The beer company is officially looking for a new CEO – otherwise known as the Chief Exploration Officer. According to a statement released by the company, the position is a 6-month gig in which the CEO will tour U.S. National Parks in a state of the art van provided by Michelob. […] Industry News Spencer Cox | September 18, 2020 0 Comments
TikTok Skiing And Snowboarding Accounts You Need To See!! TikTok, the newest social media platform to win over the masses, is often best known for its comedic videos and popularity with teenagers; however, there is also a thriving snow community among the 800 million active users on the platform. Anyone and everyone, including celebrities, major brands, ski resorts, and individuals, have been flocking to share their best skiing and […] Industry News Lucy Ferneyhough | August 11, 2020 0 Comments
Empowered Women Take Topless Photos In The Mountains? NOW I have your attention… Do women need to take their clothes off to feel empowered? Women’s empowerment is a hot topic; the rise of social media has encouraged a revolution of expression through the visual medium of Instagram. How female empowerment has been displayed in the outdoor women’s space has changed in recent years, Instagram has helped, some may […] Brains Rouchelle Gilmore | August 5, 2020 5 Comments
FOMO: “The Fear Of Missing Out” Explained The fear of missing out, or more commonly referred to as FOMO, is a term that many of us are familiar with and experience. The phenomenon alludes to the perception that others are having more fun or living better lives than us. Involving a sense of envy and jealousy, FOMO inflicts feelings of anxiety and depression and ultimately damages one’s self-esteem. […] Brains Emily Crofton | April 11, 2020 0 Comments
More Skiers in the Backcountry, But Less Deaths – A Small Win For Skiing Over the past 20 years, the number of people skiing in the backcountry has increased exponentially. Gone are the days when you find yourself touring alone in your favorite backcountry zone on a weekend in the mountains. Now, the backcountry lots are filling up mid-week. You would think that with more people skiing the backcountry, more people would be dying […] Avalanche Martin Kuprianowicz | February 8, 2020 2 Comments
Social Media Star “Bikini Hiker” Died of Hypothermia After Falling Down a Ravine A social media star known as the “Bikini Hiker”, famous for her bikini-clad mountaintop photos, froze to death after falling down a 65-foot ravine earlier this week, reports Vice. Gigi Wu, a 36-year-old Taiwanese woman, died this week when hiking the Batongguan Historic Trail in Yushan National Park in Taiwan. During her hike, Wu fell down the ravine and survived […] SnowBrains | January 24, 2019 0 Comments
Rescuer Slams Climbers Who Used Social Media to Raise the Alarm in the Remarkables Range, New Zealand Two climbers were rescued from the Remarkables Range, New Zealand after one took to social media to say they were stranded with no rope, reports the New Zealand Herald. The two men, believed to be from England and the United States, got into difficulty near the summit of a 656-foot snow and ice route known, ironically, as Fridays Fool about […] Climbing CragBrains | July 6, 2018 1 Comment
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