Letter From The Editor: Myths, Fallacies, and the Usefulness of Social Media in the Backcountry I took my role as Editor with SnowBrains four years ago, when I was a young college kid at the University of Utah in Salt Lake City. I wanted to ski every day and find a way to make a living from writing, and by some cosmic chance I landed an internship with SnowBrains. Not long after that, I was […] Backcountry Martin Kuprianowicz | November 29, 2023 0 Comments
Outpouring of Support for Lucas Braathen from Fellow Athletes After Retirement Announcement Not even 24 hours have passed since the shock announcement by Lucas Pinheiro Braathen that the Norwegian skier will retire at only 23-years of age, and social media is flooded with an outpouring of love and support … and even the odd marriage proposal. Starting with teammates Aleksander Aamodt Kilde’s “A firework of a human, will be missed but never […] Industry News Julia Schneemann | October 28, 2023 0 Comments
The Pros and Cons of Skiing with Social Media in the Digital World In today’s digital world, the prominence of cell phones and social media is a major contributing factor to both pros and cons in the outdoors, and more specifically, skiing. You can track your kids or friends on your phone and reminisce about those fun times you had when scrolling through your photos on social media, but on the downside, come […] Industry News John Cunningham | July 13, 2023 0 Comments
The 9 Most ‘Instagrammed’ Ski Resorts in the U.S. The natural beauty of ski resorts makes them prime candidates for Instagram-worthy pictures. I know my feed is mostly all pictures and videos of epic lines, powder, and snow-covered mountains. When you’re at a ski resort it’s hard to not get a shot that is suitable for “the Gram.” But what resorts get Instagrammed the most? We have the answer […] Industry News Brent Thomas | January 9, 2023 1 Comment
Strava Saw an Increase in Skiing by 379% Strava, the American social fitness platform founded in 2009 by Michael Horvath and Mark Gainey, released data from their platform for 2022. Their data showed some interesting trends, such as an increased number of people commuting to work by bike. It also showed this year’s fastest-growing sports. Unsurprisingly, the list features those sports closed to many during lockdowns, like skiing and […] Industry News Julia Schneemann | December 23, 2022 5 Comments
Swiss Alpine Club Attempts to Kerb Geotagging to Reduce Accidents and Death The Swiss Alpine Club ‘SAC’ has started a media campaign called #nogeotag, with which the SAC is hoping to discourage people from geotagging on social media. The move has been prompted by the Swiss Alps seeing a record number of hikers this summer and accidents and deaths. Related: Tragedy in the Swiss Alps as one 14-Year Old Confirmed Dead and […] Julia Schneemann | September 20, 2022 3 Comments
Social Media’s Impact on Traffic Reporting Record numbers of ski passes have sold this year, whether it’s an Epic Pass, Ikon, or even a season pass to your local mountain. As a result, many major highways that act as gateways to the high country have experienced major traffic delays. For many weekend warriors, an enjoyable ski trip is usually buffered by major traffic jams. While the […] Brains Aunika Skogen | January 20, 2022 0 Comments
It’s Now Illegal For Everest Climbers to Share Photos of Other Expeditions The Nepalese Department of Tourism has officially banned Everest climbers from taking or sharing photos of any expeditions other than their own. According to Gripped Magazine, the law was put in place to curb the number of viral photos of long lines on the world’s highest peak, such as Nirmal Purja‘s photo of the crowds on the summit ridge that […] Climbing Anson Brown | March 23, 2021 2 Comments
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