The Death of the Paper Trail Map? Vail Resorts Will Only Provide Paper Trail Maps on Request Vail Resorts has an admirable goalโโtoย eliminate the environmental impact of its operationsย by the year 2030.ย The ‘Epic Promise’ initiative, launched in 2017, set out with the goals of zero net emissions, zero waste to landfill, and zero net operating impact to forests and habitat, all by 2030. โThe environment is our business, and we have a special obligation to protect it.โ […] Industry News SnowBrains | November 12, 2021 3 Comments
Petition Asking Vail Resorts Mandate Vaccines to Ride Lifts at Whistler Blackcomb, BC Has 8,700 Signatures A petition requesting that Vail Resorts rethink its covid operating plan at Whistler Blackcomb, BC, has gathered 8,691 signatures. In its winter operating plan, Vail Resorts outlined that guests will need to show proof of vaccination to enter indoor areas at its ski areas, such as restaurants and lodges, but not to ride the lifts.ย For residents of Whistler, BC, this […] Industry News SnowBrains | November 4, 2021 2 Comments
Combating Climate Change: Vail Resorts Advances Towardย Zero Net Operating Footprint Company achieves 85 percent renewable electricity across its 34 North American resorts, provides $19.4 million to address community needs amplified during pandemic.ย With this yearโs winter season officially underway, skiers and snowboarders have another reason to celebrate: Vail Resortsโ 34 North American mountains have reached 85 percent renewable electricityโone big step closer to a zero net operating footprint by 2030. […] Industry News SnowBrains | November 3, 2021 1 Comment
Vail Resorts Has a New CEO as Rob Katz Steps Aside Kirsten Lynch, previously chief marketing officer for Vail Resorts, was yesterday appointed chief executive officer and elected to the Companyโs board of directors. Her predecessor,ย Rob Katz, was appointed executive chairperson of the board and will remain fully active and engaged in Vail Resortsโ key strategic decisions and priorities. Additionally, Ryan Bennett, previously vice president of marketing, lift revenue, was named […] Industry News SnowBrains | November 3, 2021 1 Comment
Judge Grants Vail Resorts’ Motion to Delay in Lawsuit for Alleged Labor Law Violations The motion filed by Vail Resorts to delay a lawsuit in Colorado filed by former and current employees who say that their employer improperly compensated them has been granted by a federal judge. The company is currently fighting two similar cases in California. The plaintiffs and their attorneys strongly opposed the motion. They claim it is part of a broader […] Industry News SnowBrains | October 21, 2021 0 Comments
Vail Resorts Refuses Epic Pass Refund to Unvaccinated Skier Over Vaccine Proof Required to Dine on Mountain An unvaccinated man is asking Vail Resorts to refund his Epic Pass because of the company’s recent announcement it will only allow vaccinated guests to eat at its indoor restaurants this winter. Related: Guests at Vail Resorts Will Have to Provide Vaccination Proof to Dine On-Mountain Preston Thomas, and three friends, all bought Epic Passes well in advance of the […] Industry News SnowBrains | October 18, 2021 23 Comments
Petition Started Asking Vail Resorts Mandate Vaccines to Ride Lifts at Whistler Blackcomb, BC In its winter operating plan, Vail Resorts outlined that guests will need to show proof of vaccination to enter indoor areas at its ski areas, such as restaurants and lodges, but not to ride the lifts.ย For residents of Whistler, BC, this isn’t enough. One man has started a petition asking that Vail Resorts require proof of vaccination from guests wishing […] Industry News SnowBrains | October 4, 2021 12 Comments
Vail Resorts Reported 42% Increase in Epic Pass Sales Thanks to 20% Price Reduction In a move that stunned the industry, Vail Resorts announced in March 2021 that the Epic Pass for winter 21/22 would cost 20% less than it did the previous season.ย That’s $196 less than the same pass last season, and more importantly, $216 less than Alterra is charging for its Ikon Pass. Related: Vail Resorts Slashes Cost of Epic Pass by […] Industry News SnowBrains | September 28, 2021 1 Comment