Vail Resorts CLOSING ALL North American Ski Resorts for One Week Due to Coronavirus Vail Resorts just announced that they will be closing EVERY SINGLE Vail owned ski resort in North America due to Coronavirus for the one week while they reassess their approach to the rest of the 2020 ski season. Alterra has closed all of its 14 ski resorts due to Coronavirus as well including Squaw Valley & Mammoth Mountain. Alterra CLOSES […] Industry News SnowBrains | March 14, 2020 2 Comments
Vail Resorts CEO Rob Katz Addresses the Issue of the Lift-Line Scandal During Monday’s earnings call, Vail Resorts CEO Rob Katz was asked by an investor to comment on the negative press surrounding the resort following photos and videos of lift-lines went viral in February. The resort also had a tragic death on one of its chairlifts too during the same quarter. Related: Vail, CO Skier Dies of Asphyxia After Falling Off Chairlift […] Industry News SnowBrains | March 13, 2020 3 Comments
Vail Resorts Launches New East Coast Pass Products | Announces ‘Epic Mountain Rewards’ – 20% Off Resort Products Also new for the 2020-21 season: Exclusive 20 Percent Discounts for Pass Holders with the launch of “Epic Mountain Rewards” Today Vail Resorts announced two new pass products designed for skiers and riders on the East Coast looking for incredible access in the region at an unmatched value. The Northeast Value Pass, priced at $599 for adults and $419 for […] Industry News SnowBrains | March 6, 2020 0 Comments
Huge Lift Lines at Vail, CO Today After 24″ of Snow in 48-Hours Today, the lift line for the above-pictured gondola at Vail, CO (Gondola One) was extremely long. Yesterday, a video went viral that depicted the long line at this same gondola at Vail – and today’s line appears to be over three times as long… We posted yesterday’s long line video on our Facebook page yesterday and it reached over 1 […] Industry News SnowBrains | February 8, 2020 15 Comments
Vail Resorts Blaming Poor Early Season Snow for Almost 8% Decline in Skier Visits Poor early season snow is being blamed for a lackluster start to the season for Vail Resorts. The slow start to the winter in British Columbia and Washington state is dragging down visitation for Vail Resorts throughout North American, with skier visits down 7.8% through Jan. 5 compared to last year. Elsewhere through the holiday, skier visits were up at all of […] Industry News SnowBrains | January 21, 2020 4 Comments
2 Northstar California Pass Holders to Sue Vail Resorts Over Parking Charges Vail Resorts owned Northstar California Resort announced back in October that starting this upcoming season it planned to charge guests to park at the Village View Lot. According to the resort, the change was to help reduce congestion on Northstar Drive and encourage guests to carpool, rideshare and make use of local shuttle options and public transportation. Related: Northstar California Resort […] Industry News SnowBrains | January 2, 2020 5 Comments
Vail Resorts Announces THIRD Set of Layoffs this Year In an effort to ‘centralize corporate functions’, Vail Resorts has announced a number of layoffs, the third round of cost-cutting layoffs this year, reports Vail Daily. Related: Vail Resorts: Earnings are WAY Up This Quarter In a move that will affect the mountain communities in which the company operates, finance teams at resorts across the country have been given notice […] Industry News SnowBrains | December 19, 2019 11 Comments
Vail Resorts CEO Gives Generous Grants To 2 Lake Tahoe Area Foundations Vail Resorts CEO Rob Katz and his wife Elana Amsterdam will be awarding grants totaling about $2.8 million in the 10 mountain communities where Vail Resorts operates. 2 Lake Tahoe area foundations will be on the receiving ends of those grants. The grants serve to strengthen emotional wellness programs in Lake Tahoe, Vail Resorts announced on Tuesday. The El Dorado […] Industry News SnowBrains | December 13, 2019 1 Comment
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