Matterhorn Paradise, Switzerland/Italy, Report: Crossing Countries on Skis—A Full Day Linking Zermatt and Cervinia Report from January 20 There are ski days that feel productive. Then there are ski days that feel like you’ve unlocked a cheat code to the Alps. January 20 at Matterhorn Paradise, which spreads between Zermatt, Switzerland, and Breuil-Cervinia, Italy, was firmly the latter. We began the morning first thing, stepping out of our hotel into crisp alpine air and […] Conditions Report Brett Ploss | January 21, 2026 0 Comments
The 7 Most Bizarre Ski Resort Mascots in the World From fire-breathing dragons to half-boiled eggs on skis, the world of ski resort mascots is far weirder and far more wonderful than most people realize. Across the globe, resorts have dreamed up outlandish characters to charm kids, entertain visitors and embody their mountain’s spirit, often with results that defy logic and delight everyone. #7 Schmidolin: The Fire-Breathing Dragon of Schmittenhöhebahn […] Laughs Jack Bynum | October 25, 2025 0 Comments
Korean Climber Falls to his Death on Switzerland’s Matterhorn A 58-year-old climber from South Korea died on August 24, after falling during his descent of the Matterhorn, Switzerland, the cantonal police of the canton of Wallis/Valais shared in a press release.The accident occurred around 4 p.m. on Sunday, August 24, as two mountaineers were making their way down the Hörnligrat, the mountain’s famed northeast ridge. At an altitude of […] Climbing Julia Schneemann | August 28, 2025 0 Comments
“Cervino the One” Project: Matterhorn Ski Paradise Plans Dramatic Overhaul of the Connection from Cervinia, Italy, to Zermatt, Switzerland The Italian side of the cross-border ski area Matterhorn Ski Paradise has announced its biggest lift upgrade in decades, aimed at dramatically improving access from Italy to Switzerland. The ski area, which combines Zermatt on the Swiss side and Cervinia on the Italian side, is managed separately but offers a combined ski pass for visitors to the interconnected ski area. […] Industry News Julia Schneemann | August 23, 2025 2 Comments
Elite Athletes Return to Zermatt, Switzerland, for Summer Training Following Strategic Partnership Between Zermatt and Swiss-Ski One year after banning World Cup alpine ski racers from training on its glacier, Zermatt, Switzerland, has reopened its high-altitude slopes to the sport’s elite skiers, following a new long-term partnership with Swiss-Ski announced in February 2025. The Theodul Glacier, a coveted summer training ground for speed specialists, is once again hosting some of the world’s best, including last year’s […] Competition Julia Schneemann | August 7, 2025 0 Comments
Police Calls for Witnesses After Collision Leaves 2 Skiers Seriously Injured in Zermatt, Switzerland A serious skiing accident occurred shortly after midday on Wednesday on Zermatt’s black-rated slope 85a, located on the Plateau Rosa, resulting in severe injuries to two skiers. The incident took place around 12:00 p.m. when a 37-year-old Swedish man and a 57-year-old Italian man collided near the right-hand edge of the piste. The cause of the crash remains unknown, and […] Industry News SnowBrains | May 3, 2025 0 Comments
French Backcountry Skier Dies in Fall Near Summit of Switzerland’s Highest Peak A 53-year-old French backcountry skier died on April 28 after falling near the summit of the Dufourspitze, Switzerland’s highest mountain, authorities confirmed. The climber was part of a two-person team that departed the Monte Rosa Hut early Monday morning, aiming to reach the 4,634-meter (15,203-foot) summit of the Dufourspitze, located in the Monte Rosa massif near Zermatt, Switzerland. Approximately 80 […] Industry News SnowBrains | April 30, 2025 0 Comments
Massive 6-Foot-Deep Avalanche Near Chairlift at Zermatt, Switzerland, Triggers Swift Rescue Operation—No Injuries Reported A massive avalanche broke loose Tuesday afternoon near the Furgghorn, just outside the famed resort town of Zermatt, prompting an intensive rescue response. Despite initial fears that skiers or snowboarders may have been caught in the slide, Air Zermatt reports that no victims were found. The avalanche measured several hundred meters wide, with an outlet zone stretching roughly 1,000 feet […] Avalanche AvyBrains | April 22, 2025 0 Comments
Russian Troubles, or Swiss Crevasse? The Peculiar Case of the Missing German-American Billionaire Seven years ago Karl-Erivan Haub, a German-American billionaire, was reported missing after failing to return from a backcountry skiing expedition in the Swiss Alps. The 58-year-old was the owner and CEO of German retail group Tengelmann, which runs supermarkets, discounters, and DIY centers across the globe. He was reportedly in Zermatt to train for the Patrouille des Glaciers ski race, […] Industry News Julia Schneemann | April 4, 2025 0 Comments
Top 9 Must Ski Destinations Around the World Who doesn’t love a good destination ski trip? Anticipation levels are sky-high while planning your travel, from finding accommodation to checking out local dining options. The immediate thrill when arriving in a unique winter paradise accompanied by friends, family, or your own good fortune. There are not many feelings quite like it. Each year, TripAdvisor puts together a list of the […] Industry News John Cunningham | March 16, 2025 1 Comment
Top 10 Tips for Skiing With Kids Skiing with kids can be the most rewarding yet also the most frustrating thing you have ever done. Here are our top tips to maximize the fun: 1) Choosing a Resort: Choose your resort very carefully. Avoid long walks with gear or long car trips fully dressed to the lift. Maybe pick a smaller resort with good lift access over […] Brains Julia Schneemann | February 16, 2025 1 Comment
Severe Summer Storms and Snow Melt Cause Massive Landslides in Europe’s Southern Alps, Killing At Least 7 Parts of the Southern Alps in Switzerland, France, and Italy were battered by severe storms on Saturday and Sunday night, June 29-30, with the Swiss cantons of Ticino and Valais/Wallis and the Italian Valle d’Aosta bearing the brunt of the destruction. Images and videos from local news channels, as well as tourists stuck in the regions, show devastating destruction caused […] Julia Schneemann | July 1, 2024 1 Comment
Landslide and Flooding Cuts Off Zermatt, Switzerland, From Rest of the World The famous Swiss ski resort Zermatt has been cut off from the rest of the world after a landslide and flooded rivers made roads impassable today, June 21. Train services to the remote mountain village have been halted due to the floods, and access roads closed, isolating the quaint village completely. The river Vispa as well as the Triftbach Creek […] Julia Schneemann | June 21, 2024 1 Comment
Zermatt, Switzerland, Opens New “Rooftop Ride” on Furi Tramway for Summer On May 2, Zermatt, Switzerland, opened the ‘Rooftop Ride’ on top of the new Furi tramway, which started operations in November 2023. The open-air platform on top of the tramway will offer guests spectacular views of the Matterhorn. The Furi tramway takes guests from Zermatt at 1,646 meters (5,400 feet) across the village to the Furi top station at 1,871 […] Industry News Julia Schneemann | May 3, 2024 0 Comments
Late Season Skiing in Europe: Top 15 Resorts for Spring Skiing As winter fades into spring, some skiers and snowboarders may be moth-balling their equipment for the season, but then there are those die-hard winter enthusiasts refusing to call it quits. If you count yourself into the latter group, you may wonder where you can still get turns in as late as the end of April or even early May in […] Industry News Julia Schneemann | April 12, 2024 2 Comments
[VIDEOS] Skier Thrown From Chair After 62 MPH Winds Batter Chairlift at Matterhorn Ski Paradise View this post on Instagram A post shared by Vinello e domiciliari (@vinello_e_domiciliari) Check out these videos to see if you’ve ever complained about a chairlift stopping due to wind hold. Related: The 5 Steepest Chairlifts in the United States The lift is the Cretaz chair at Matterhorn Ski Paradise, Cervinia, Italy. Videos were taken by lucky people […] SnowBrains | March 29, 2024 0 Comments
[VIDEO] The Deceased 6 Backcountry Skiers’ Desperate Fight for Survival at Tête Blanche near Zermatt, Switzerland A video released by the Cantonal Police of Wallis/Valais shows how the deceased backcountry skiers, who had gone missing on a tour from Zermatt to Arolla in Switzerland, fought for their survival in the extreme elements. On Saturday, March 9, six backcountry skiers set out on a tour to train for the Patrouille des Glaciers challenge, which leads from Zermatt […] Julia Schneemann | March 16, 2024 0 Comments
5 Backcountry Skiers Killed and 1 Missing Near Zermatt, Switzerland A shocking drama is unfolding near the famous Matterhorn at Zermatt, Switzerland. A group of six backcountry skiers went missing on Saturday, March 9, and thus far five have been confirmed dead while one remains missing. Five of the six backcountry skiers belong to one family, hailing from the canton Wallis/Valais, while the sixth member is from Freiburg. The group […] Industry News Julia Schneemann | March 11, 2024 0 Comments
New Study Reveals Ski Price Increases in Europe are Outpacing Inflation A new study by luggage and ski equipment storage company, Radical Storage, reveals the increasing cost of skiing in Europe. Skiing and the winter sports industry is a huge business, especially in Europe. Around 400 million people visit ski resorts yearly, with the Alps accounting for more than half of this. With skiing accounting for 7% of Europe’s tourism industry, […] Industry News SnowBrains | February 12, 2024 0 Comments
Women’s FIS Alpine World Cup Downhill Race at Matterhorn at Swiss/Italian Border Resort Canceled Organizers at Matterhorn Ski Paradise at the border of Zermatt, Switzerland, and Cervinia, Italy, knew that the odds were stacked against them. The weather forecast had been mixed at best, but hopes were still high that the first ever World Cup race could take place on the new Gran Becca course. Hopes quickly eroded on both Friday and Saturday for […] Industry News Julia Schneemann | November 19, 2023 0 Comments