Contemporary Artist Ed Ruscha’s Work to Feature on Aspen Snowmass, CO, Lift Tickets for 2025-26 Season Acclaimed contemporary artist Ed Ruscha will bring his iconic style to the slopes this winter as the featured artist for Aspen Snowmass’s 2025-26 lift ticket design, the resort announced Wednesday. The collaboration is part of Aspen One’s long-running Art in Unexpected Places (ArtUP) program, which showcases contemporary art on lift tickets, passes, and installations throughout the resort. Now in its […] Industry News Martin Kuprianowicz | August 4, 2025 2 Comments
Aspen Snowmass, CO, Undergoes $80 Million Off-Season Upgrades The infusion of a new $80 million investment in Aspen Snowmass by Aspen One will enhance skiers’ experience both on and off the mountain. Snowmass is best known for its expansive terrain and vast number of expert ski runs. Larger than all three other Aspen ski mountains combined, it is this combination of large footprint and wide variety of terrain […] Industry News Luke W. Smith | June 19, 2025 0 Comments
Aspen One Announces Updates on Its Efforts to Alleviate Housing and Childcare Pressures Within Its Communities Across Ski Industry June 16, 2025 – With housing and childcare at a critical juncture in mountain communities, Aspen One has made significant progress in adding units for its employees throughout the Roaring Fork Valley (RFV) and in other locations in which it operates, including Ketchum, Idaho, and Mammoth, California. Childcare also remains a priority within these communities, and Aspen One continues to be […] Industry News Press Release | June 16, 2025 0 Comments
Bear Encounter Prompts Tent Ban at Popular Aspen, CO, Campground A bear encounter has prompted a soft tent ban at Difficult Camp Ground and Difficult Group Site near Aspen, Colorado. According to an article by the Aspen Times, a bear (or bears) scratched and damaged a tent on the night of June 9. Two children were sleeping in the tent at the time and were unharmed, but the tent was […] SnowBrains | June 14, 2025 0 Comments
Solo Skier Survives Being Carried and Partially Buried in Avalanche Near Aspen, CO A solo backcountry skier narrowly escaped serious injury after triggering a wet slab avalanche on June 1 in the Fourth of July Bowl area of Independence Pass, near Aspen, Colorado. The skier was swept 400 vertical feet downhill and became partially buried, with his head and one arm above the snow, according to a report on the Colorado Avalanche Information […] Avalanche AvyBrains | June 4, 2025 0 Comments
X Games Returns to Aspen, CO, For the 25th Consecutive Year As anticipation builds for another electrifying winter season, X Games announces the return of its premier winter event to Aspen Snowmass, Colorado, for the 25th consecutive year. Marking a major milestone in action sports history, X Games Aspen 2026 will take place January 23–25, 2026 at Buttermilk Mountain, celebrating a quarter-century of unforgettable moments, legendary runs, and boundary-pushing performances in […] Industry News Press Release | May 14, 2025 0 Comments
Summer at Aspen Snowmass, CO, Kicks Off May 24 With Half-Price Bike Passes Summer in Aspen Snowmass to Kick Off May 24. Another beautiful summer season is set to begin in just a few weeks, stacked with exciting events, activities, and improvements to Snowmass Bike Park Summer at Aspen Snowmass, Colorado, is always highly anticipated, and the season will return with exciting events and activities from May through early October. Whether guests are […] Industry News Press Release | May 1, 2025 0 Comments
Aspen Snowmass, CO, Announces $80 Million of Major Capital Improvements Major capital improvements showcase Aspen One’s ongoing commitment and long-term investment in the world-class Aspen Snowmass experience. Aspen Snowmass, Colorado, is set to break ground this month on nearly $80 million of on-mountain improvements at Snowmass, including two new high-speed chairlifts, a complete reconstruction of one of the resort’s most beloved on-mountain restaurants, and more. These investments are part of […] Industry News SnowBrains | April 15, 2025 0 Comments
Disabled Veterans Conquer the Slopes as Winter Sports Clinic Kicks Off at Aspen Snowmass, CO, on March 31 The mission of the National Disabled Veterans Winter Sports Clinic is to involve disabled Veterans with spinal cord injuries, amputations, neurological disorders, visual impairments, and other profound injuries and medical concerns in challenging therapeutic outdoor experiences and education. These experiences provide the catalyst that improves overall physical well-being, mental health, self-esteem, community re-entry, and readjustment. For almost four decades, the National […] Industry News Gregg Frantz | March 17, 2025 0 Comments
3 Skiers Rescued After Ducking Rope Beyond Resort Boundary at Buttermilk, Aspen, CO On Saturday, rescue teams at Buttermilk Ski Area in Aspen, Colorado, successfully retrieved three skiers who had ventured beyond the resort’s boundaries. The operation involved coordination between Aspen Skiing Company ski patrollers and Mountain Rescue Aspen (MRA) volunteers, reports the Aspen Times. Related: Solitude Mountain Resort, UT, Warns That Ducking Ropes Could Result in Jail Time The Pitkin County Emergency […] Industry News SnowBrains | February 24, 2025 0 Comments
The Daring Ski-Hayden Dream: War, Ambition, and Aspen’s Greatest “What if?” In the 1930s, a group of daring visionaries believed they could build a European-style ski resort high in the Colorado Rockies that might one day rival the grand destinations of the Alps. Their chosen site was Mount Hayden, rising above the ghost town of Ashcroft near Aspen—a snowy paradise they hoped would become a winter sports haven, complete with cutting-edge […] Clay Malott | February 13, 2025 0 Comments
For the Skier Who Has Everything: Hublot Launches Aspen One Watch for $27,400 Luxury Swiss watchmaker Hublot launched its third exclusive watch in partnership with Aspen One, showcasing the Big Bang MECA-10 Aspen One. This limited-edition watch celebrates the collaboration between Hublot and the iconic North American ski destination and will set you back $27,400. Related: The Top 7 Most Expensive Skis on the Market The Big Bang MECA-10 Aspen One features a […] Industry News SnowBrains | February 13, 2025 0 Comments
Oil Dynasty Heir’s Elk Mountain Lodge Hits Market at Record Asking Price for Aspen, CO, at $125 Million A sprawling estate in Aspen, Colorado, has hit the market for $125 million, making it the most expensive real estate listing in state history. The 53-acre compound, dubbed Elk Mountain Lodge, is located on 125 Rooney Circle in Pitkin County, and features eight structures totaling 25,277 square feet, including a 16,600-square-foot main lodge with seven bedrooms and eight bathrooms. Once […] Industry News Julia Schneemann | February 6, 2025 0 Comments
Aspen Skiing Company Reaches $1.575 Million Settlement in Employee Class Action Lawsuit Aspen Skiing Company has agreed to pay $1.575 million to settle a class action lawsuit involving approximately 10,000 current and former employees. The settlement, approved by District Court Judge Anne Norrdin on Monday, concludes over a year of legal disputes regarding alleged labor law violations, reports The Aspen Times. Related: Judge Grants Final Approval of Vail Resorts’ $13.1-Million Offer to […] Industry News SnowBrains | February 4, 2025 1 Comment
Alex Ferreira Leads U.S. Podium Sweep at FIS Halfpipe World Cup in Aspen, CO Team USA delivered a dominant performance in the men’s final at the FIS Halfpipe World Cup on Sunday, with Aspen native Alex Ferreira securing victory in front of an electrified home crowd. Ferreira’s third-run score of 95.75 led a U.S. sweep of the podium, while Great Britain’s Zoe Atkin claimed the women’s title for her first World Cup win in […] Industry News Julia Schneemann | February 3, 2025 0 Comments
[PHOTOS] Move Over, Cloud 9–Aspen, CO, Has a New, Hot Après Venue Aspen Ventures announces the launch of Eleven212, an upscale après-ski experience at the peak of Aspen Mountain, Colorado. This reimagined ski experience reflects Aspen One’s dedication to honoring its rich heritage while delivering authentic, elevated experiences for the local community and visitors alike. Eleven212 marries Aspen’s iconic energy and spirit to enhance guests’ mountain-side experience. Positioned at an altitude of […] Industry News Press Release | January 30, 2025 0 Comments
A Look Back at the Aspen Ski Patrol Strike of 1971 The recent Park City Ski Patrol strike demonstrated the importance of ski patrollers in daily mountain operations and visitor experience. The strike began on December 27, 2024, after prolonged negotiations with Vail Resorts regarding wage increases and benefits for the patrollers. The demonstration, which included picketing lines, job walk-offs, and social media campaigns, lasted until January 10, 2025. The strike […] Quinn Brophy | January 24, 2025 0 Comments
[PHOTOS] Jewelry Designer and Reality TV Star Lynn Ban Survives Emergency Brain Surgery After Ski Fall at Aspen, CO Jewelry designer and reality TV personality Lynn Ban shared a scary story on Instagram yesterday of how a seemingly innocuous fall while skiing at Aspen, Colorado, over the holidays resulted in emergency brain surgery and a fight for her life. Related: 9 A-Class Celebrities Our Readers Have Spotted at Ski Areas The life-changing accident occurred on Christmas Eve when she […] Industry News SnowBrains | December 31, 2024 0 Comments
[PHOTOS] Heidi Klum & Family Celebrate Christmas in Aspen, CO German supermodel and television personality Heidi Klum embraces the festive season in one of America’s most picturesque winter wonderlands. The “America’s Got Talent” judge has swapped red carpets for white powder as she and her family enjoy a luxurious Christmas getaway in Aspen, Colorado. Klum, 51, has taken to social media to share glimpses of her snowy retreat, offering her […] Industry News Julia Schneemann | December 27, 2024 0 Comments
Aspen One’s Unique Sustainability Report Focuses Less on Gathering Data and More on Getting People Engaged Aspen One recently released a sustainability report with an unorthodox approach. Compared to other resort companies who all track things like carbon emissions, offsetting their carbon footprints and recycled material use, Aspen Skiing Co.’s parent company, Aspen One, boldly states, “We reject conventional sustainable business practices—carbon footprinting, operational tweaks instead of systemic solutions, fixating on net zero—as complicity.” The 13-page […] Industry News Miles Nagel | December 9, 2024 0 Comments
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