Industry News
Rollerblade sales in the months of March, April, and May are up significantly. A perfect storm of calling for increased stock coming into the spring and summer months and the exact timing of large numbers of people being out of work due to coronavirus has led to sales numbers being up more than 300% since the beginning of March! The good timing of increased production has helped the company keep up with an unexpected surge in demand for the product. Spring stock is the highest of the year, due to the upcoming nicer weather.
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Rollerblade.com has seen sales up 450% in the months of April and May, due to the increased demand for online shopping safely from quarantined homes. These numbers have boosted May 2020 into their largest shipping month in over 20 years. So where are all these sales coming from, since rollerblades are not a new invention? Product marketing manager Tom Hyser has noticed many hockey players and downhill skiers who have been partaking in the sport due to ski resorts and skating rinks being shut down amid the pandemic. This sport seems to be a great way to stay in shape while keeping with social distancing protocols in the open air while staying close to home as well as dealing with gym closures.
For between $100 and $150 dollars one can get everything they need to get into the sport. Paired with the fact that there are no membership costs involved with a gym as well as unlimited access on your local bike paths for years and years of fun exercise. It seems as though many of the sales are from previous users that are remembering how much fun this sport can be as well as how beneficial it is to your health. Couple that with new users just getting the sport and the company is hoping to grow this sport into the future like never before.
I received a pair of rollerblades for my 10th birthday many years ago but quickly picked up a skateboard around the same time. I will never forget the rivalry at the local skate parks that separated groups of young enthusiasts in the early years. Whatever your cup of tea, this seems to be a great way to get some exercise while staying safe in the wake of this ongoing pandemic we are all continuing to deal with. Stay safe and stay fit!
