Industry News
Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21.
The Ikon Pass collection will be available for a limited time only on dakine.com and will include Men’s and Women’s Excursion Gloves, and the Heli Pro 24L Backpack. A fixture on the mountain for decades, Dakine’s trusted and durable packs, bags, and accessories are perfect for Ikon Pass holders looking to explore and venture out in the mountains this upcoming winter season. This collection marks the very first Ikon Pass gloves and snow backpack collection created for the Ikon Pass community and adventure enthusiasts in North America.
“We are excited to collaborate with an outdoor industry leader such as Dakine, a brand that shares our passion for adventure, exploration, and the mountains. As we head into the 21/22 winter season, we are happy to offer the Ikon Pass community unique premium products as they hit the slopes at one of our 47 worldwide Ikon Pass destinations.”
– Ryan Blanchard, Director of Brand Partnerships, Alterra Mountain Company
“Dakine and Alterra Mountain Company share a fundamental goal – to help skiers and snowboarders have another ‘best day’ on the mountain. With this ethos in mind, we collaborated this season to create a special backpack and glove offering for on-mountain use. Dakine’s commitment to quality, sustainability, and community are common values shared with the Ikon Pass brand and we are proud to be trusted as the official backpack and glove and mitt of choice.”
– Pamela Levine, SVP for Dakine
To promote the launch of this new product collaboration, Dakine is giving away multiple Ikon Pass branded packs and gloves, Dakine gear, plus free lift tickets to select Alterra Mountain Company destinations. To enter the giveaway or purchase the Ikon Pass collection, visit dakine.com/collections/now-trending.
The year-round partnership between Alterra Mountain Company and Dakine will continue to expand, bringing events and activations at Ikon Pass destinations this winter, as well as outfitting select on-mountain staff with Dakine gloves and backpacks. Retail shop-in-shop locations are also being developed for Vermont, West Virginia, and California, where consumers will be able to purchase premium Dakine technical gear for the mountains or lifestyle bags for travel and everyday use.
The Ikon Pass is available now at www.ikonpass.com. Discover how to maximize your pass this winter with the Ikon Pass Mobile App available in app stores.
Kind of funny but I know if I wore these gloves at Jackson Hole, I think the locals would give me shit for it on the mountain because they do not like the IKON Pass people since they would say we have ruined there mountain destination with the big crowds it has attracted.