evo To Open its Second Hotel in Tahoe City, CA The outdoor retail and experiences company, evo, paved its way into the ski community as one of the first online retailers in the industry in 2001. Since then, evo has opened brick-and-mortar locations, created evoTrip Adventures, and recently spread its wings into the hotel industry. The first evo hotel, Campus Salt Lake, opened in 2022 in Salt Lake City, and now […] Industry News Luke Guilford | February 6, 2024 0 Comments
Two-Year-Old Boy Believed to Be Youngest Person to Reach Everest Base Camp A journey many people spend months training for has just been accomplished by a two-year-old toddler after his parents decided to take him on a whim. Carter Dallas, from Glasgow, Scotland, reached the 17,598-foot-high Everest base camp on October 25, 2023. Related: The Forced Relocation of Everest Base Camp – SnowBrains Dallas is two years younger than the previous youngest […] Industry News Luke Guilford | January 31, 2024 1 Comment
2 People Reported Buried by Avalanche on Ruby Mountain Heli-Ski Tour in Nevada According to the Elko Report, two skiers were reportedly buried and safely rescued after an avalanche was triggered in the Ruby Mountains of Nevada. It was reported that the slide occurred on January 15 at 1:26 pm in Lamoille Canyon, located in northeastern Nevada. The Elko Report also noted that all members of the party are safe and free of injuries. […] Avalanche Luke Guilford | January 30, 2024 3 Comments
Top 9 Countries With the Most Ski Resorts This list is for those itching to know just how many ski resorts one could ski in any of these top countries. Spoiler alert… it’d take a long time to hit all of these. Today’s list will provide enough nerdy facts for the next trivia night, because why else would anyone know that France has 199 ski resorts? To clarify […] Brains Luke Guilford | January 29, 2024 0 Comments
Protect Our Winters Announces First Female CEO Protect Our Winters (POW) is a climate advocacy organization that was created in 2007 by professional snowboarder Jeremy Jones. Since POW was founded, the organization has blossomed into a worldwide network of more than 130,000 supporters. On January 16, POW announced that Erin Sprague, currently serving as POW’s Board Chair, will now succeed Torrey Udall and take over as Chief […] Industry News Luke Guilford | January 22, 2024 0 Comments
Mammoth Mountain, CA, Open for The 2023/24 Winter Season Located in the heart of California’s Sierra Nevada Mountain Range sits Mammoth Mountain. On Friday, November 10th, 2023, Mammoth Mountain kicked off another winter season after being closed for only three short months. Receiving over 700″ at the base last season and almost 900″ at the summit, Mammoth is coming off its snowiest season on record. A strong El Niño […] Industry News Luke Guilford | November 17, 2023 0 Comments
Powder Mountain, UT’s, New Owner Pulls Real Estate Off the Market Tucked away in the Wasatch Mountains sits Powder Mountain, North America’s largest ski area by acreage, with over 8,484 acres of skiable terrain. Just this past month, Reed Hastings, the co-founder of Netflix, became the majority owner of Powder Mountain. Hastings’ latest action as owner has paused the real estate sales of Powder Mountain. This decision has removed 25 of […] Industry News Luke Guilford | October 16, 2023 0 Comments
Tributary Whitewater – Find Your Adventure on Oregon’s Rogue and Snake Rivers Tributary Whitewater In 1978, Tributary Whitewater Tours was founded by Dan Buckley when he began guiding whitewater rafting trips in California. For many years they have been sending trips down the American River, Truckee River, North Yuba River, Lower Klamath River, and the East Fork Carson River, all while spreading the excitement, wonder, and natural beauty that the rivers bring. […] Featured Article Luke Guilford | October 2, 2023 1 Comment
Brain Post: Ralston Purina (Yes, the Pet Food) Owned Which Colorado Ski Resorts? This is breaking news to me, but in case you were wondering who owned Arapahoe Basin, Breckenridge, and Keystone before their current owners… it was Ralston Purina. So, next time you’re heading westbound on I-70 through Denver on your way to ski, and you get that big whiff of Purina pet food from the factory that seems to overlook the […] Brains Luke Guilford | September 10, 2023 0 Comments
54 Years Worth of Satellite Data Documents Changes in the Northern Hemisphere’s Snow Cover In a new study published in the Journal of Hydrometeorology, researchers analyzed snow cover data gathered from weekly satellite flyovers from 1967 to 2021. The study was divided into sections of the northern hemisphere for analysis. Of the grids that researchers determined had reliable data, they found that snow cover is declining in nearly twice as many grids as it is […] Brains Luke Guilford | July 6, 2023 0 Comments
Cycling the West Coast: The Final Ride! [Day 33] Day 33 It was a bittersweet morning. Packing up and realizing today is going to be full of “lasts” was a tough pill to swallow, but knowing I get to finish my incredible journey in one of the prettiest coastlines had me stoked. I did my morning stretch, ate the last bit of fruit I had, and wheeled my bike […] Biking Luke Guilford | June 26, 2023 1 Comment
Cycling the West Coast: Big Sur! [Day 32] Day 32 I got up earlier today, at about 5:30 am. I planned for 80 miles of riding today to make it to Andrew Molera State Park which is a few miles north of the “town” Big Sur. Today was one of the few days where I strayed from Highway 1, as this section of the highway was not recommended […] Biking Luke Guilford | June 20, 2023 1 Comment
Cycling the West Coast: 70 Mile Day! [Day 31] Day 31 I got on the road around 7 am and started south down Highway 1. I was in for a treat today; beautiful cliffs and quiet roads lay ahead of me. Related: Cycling the West Coast: Off to Half Moon Bay, CA! [Day 30] – SnowBrains From Half Moon Bay to Santa Cruz, most of that coastline seemed to […] Biking Luke Guilford | June 20, 2023 1 Comment
Cycling the West Coast: Off to Half Moon Bay, CA! [Day 30] Day 30 This morning I went and snagged a couple of breakfast sandwiches from down the street for my Warmshowers host and I. Afterward, I explored more since I only had a 30ish mile day ahead of me. I first sent off to check out the Lands End area and hike around. It turned out my father and relative was […] Biking Luke Guilford | June 15, 2023 0 Comments
Cycling the West Coast: San Francisco! [Day 27-29] Woke up this morning stoked for a short 7-mile day to the historic Fort Ross. We arrived at the fort around late morning and my father and I met our relative there, who is a local to Sonoma County. Related: Cycling the West Coast: Sitting Out the Morning Rain! [Day 26] – SnowBrains Fort Ross was established by Commerce Counselor Ivan […] Biking Luke Guilford | June 13, 2023 0 Comments
Cycling the West Coast: Sitting Out the Morning Rain! [Day 26] Day 26 This morning was mostly spent sitting in my tent, waiting for the rain to pass. Only 41 miles separated us and our campsite at Salt Point State Park, so we weren’t in much of a hurry. Late morning, the rain began to clear, so we set off toward Point Arena. Related: Cycling the West Coast: Happy Naps and […] Biking Luke Guilford | June 12, 2023 0 Comments
Cycling the West Coast: Happy Naps and Paninis! [Day 25] Day 25 This morning evolved at a relaxing pace, leaving camp and heading just a few miles down the road to Mendocino. We looped through the Mendocino Headlands State Park to absorb the beautiful views of the rocky coastline and wide open meadow. Related: Cycling the West Coast: Highway 1! [Day 24] – SnowBrains Much of my time looking out on […] Biking Luke Guilford | June 7, 2023 0 Comments
Cycling the West Coast: Highway 1! [Day 24] Day 24 It was only a couple of miles before we reached the start of Highway 1. My stoke for finally reaching the legendary highway pushed me up the steep climbs that were awaiting us. The first climb was around 1,200 feet and went for about five miles, and due to the steep grade, it meant a lot of waiting on […] Biking Luke Guilford | June 5, 2023 0 Comments
Cycling the West Coast: Last Day on Highway 101! [Day 23] Day 23 We started the morning with a nice 12 miles through the last stretch of the Avenue of the Giants. I enjoyed the shade before the afternoon sun unleashed its wrath while climbing Highway 101. The first town we arrived in was Garberville, where we decided to stop for breakfast. Related: Cycling the West Coast: Avenue of the Giants! […] Biking Luke Guilford | June 1, 2023 0 Comments
Cycling the West Coast: Avenue of the Giants! [Day 22] Day 22 I am not sure why, but last night was one of the best night’s sleep I have had on the trip. I feel so refreshed! And to make it even better, today was a short day, covering rough 23 miles or so. We didn’t have much of an agenda besides exploring the wonders off of the Avenue of […] Biking Luke Guilford | May 31, 2023 0 Comments
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