Industry News
Brighton Resort in Utah announced recently that it has broken ground on its first-ever mountain bike trail, continuing a broader trend among ski resorts nationwide, which are increasingly diversifying into year-round operations.
The project is still in its early stages, but plans are set for a comprehensive mountain bike trail system in the years to come. “We are starting on our first ever Brighton Mountain Bike Trail. If you happen upon the top of Majestic, you’ll see the beginning of the Brighton Mountain Trail System we plan to implement in the coming years,” the resort stated.
The inaugural trail is expected to be completed by next year, with a slim possibility of opening later this fall. Brighton aims to replicate its winter-time lift-aided fun in the summer season as well. Alongside the bike trail, Brighton is also in the midst of developing Crest 6 and a new restaurant at Snake Creek.
The resort has asked for patience from visitors as they embark on this new venture. The exact timeline of the construction may vary due to unforeseen circumstances.
The move by Brighton to develop a mountain bike trail system aligns with the successful diversification strategy adopted by other ski resorts. Expanding into year-round activities allows resorts to maintain consistent revenue flow and cater to a wider range of outdoor enthusiasts. Mountain biking has proven particularly popular, providing thrilling experiences for bikers while preserving the natural beauty of the mountains.
As ski resorts continue to evolve into year-round adventure destinations, it’s clear that the industry’s future extends far beyond the winter season. For more details on Brighton Ski Resort’s ongoing improvements, visit its website.
