How To Earn Your Turns Like A Local At Alta Ski Area, UT Brought to you by Alta Ski Area Few ski resorts in the world have as much pride and character as Alta Ski Area in Utah. One of the oldest resorts in North America, and one of only three resorts in the USA that are strictly skier-only, Alta and its locals embody the true spirit of steep skiing: always remaining respectful […] Featured Article Lucy Ferneyhough | January 29, 2021 0 Comments
Aspiring To Zero: ‘Finetrack’ Breaks Trail in Base Layer Tech In the world of recreation accessories, there are options a’plenty—especially when it comes to soft goods. But in the end it all strips down to a core. That ‘Elemental’ base is where the Japanese company finetrack makes its mark. Rather than Capilene, Thermalwear or even Merino, finetrack’s ‘Elemental Layer’ aims to bring the game as close to zero as possible. […] Gear Review Paulie | January 22, 2021 1 Comment
Leading The Pack: Inside K9 Avy At Grand Targhee Resort, WY Brought to you by Grand Targhee Resort It’s a gorgeous day high atop Grand Targhee Resort, and an Avy Dog is joyfully bounding from the patrol shack, geared-up to get to work. Its paws kick up snow, its ears flap like wings, and its eyes when they assess me are brimming with a mixture of excitement (and sympathy?) for the […] Featured Article Paulie | January 19, 2021 0 Comments
Monarch Mountain, CO: A Safe and Fun Mountain for All Brought to you by Monarch Mountain Unquestionably, the 20’-21’ ski season will be a unique one due to the Covid-19 pandemic. Its effects are already quite evident this season in long lift lines and limiting what seemed like unlimited customer options. Thankfully, Monarch Mountain is the perfect place this winter to ski with friends and family in the safest way […] Featured Article Greg Obernesser | January 14, 2021 0 Comments
Get What You Give; Triumph and Toil With Pro Snowboarder Anna Orlova Brought to you by 10 Barrel Brewing Any day on snow is better than not; ask professional snowboarder Anna Orlova. Straight outta Siberia, Anna’s a World Tour champ who has seen podiums, known pain and lives the equation of inspiration-plus-endurance equaling success. Rarely found far from snow and widely traveled as an ambassador for Roxy, Jones Snowboards, and BCA, Anna […] Featured Article Paulie | December 17, 2020 0 Comments
Ikon Pass: Seek the Open Road – The PNW Brought to you by Ikon Pass Connecting three PNW legends, the rugged snow-capped peaks of Oregon and Washington State set the stage for a winter of road trip rambles and endless adventure. Ikon Pass in hand, get ready to load the wagon, caravan with the crew, and crank up the tunes. With Mt. Bachelor, Crystal Mountain, and the Summit at […] Featured Article SnowBrains | December 2, 2020 0 Comments
The Future of the American Ski Shop: How Local Shop ‘FOTM’ Survives and Thrives During a Pandemic Privately owned ski shops must already compete with mega online retailers, corporately owned stores, and big-box retailers, so the idea of trying to survive a worldwide pandemic may seem daunting if not downright impossible. And as world leaders beg us to keep our social distance and avoid gatherings of almost any size, our local ski shops are begging us to […] Industry News Alex K | November 13, 2020 0 Comments
Ikon Pass: Seek the Open Road – Colorado Brought to you by Ikon Pass Connecting six diverse Rocky Mountain icons, Colorado’s rugged peaks set the stage for a winter of ranging, endless adventure. Get ready to grab the crew, pack the trunk, and crank up that playlist. With vast amounts of Colorado terrain to explore, the next adventure is always the best adventure. Related: Ikon Pass: Seek the […] Featured Article SnowBrains | October 6, 2020 0 Comments
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