Over the last decade, the number of season pass holders has dropped from 2,800 in 2012, to 1,800 last season. The 35% drop is in addition to a 40% overall drop in skier visits. The reason for the dip is directly related to the traffic on the surrounding highways. Larger resorts like Palisades Tahoe and Northstar California Resort attract a large number of skiers, making getting to Homewood further south on the west shore of the lake cumbersome.
Day ticket sales have dropped as well. The resort had days last season when they didn’t even sell a day ticket. There were also days when less than 100 skiers were on the hill.
Moving to a members-only model will create a more sustainable revenue source. Members will enjoy a year-round experience that plans to include summer hiking and mountain biking.
Anyone seeking membership to Homewood is eligible, not just people living in the surrounding area. However, locals may receive a discount on their dues.
The model change won’t take place immediately, but likely over the next few years. The resort is still seeking community input to decide exactly how the benefits will work.