City of Aspen, CO Unveils New Logo Designed at a Cost of $51,000 After a two-year effort to rebrand itself, the city of Aspen just unveiled a new logo, designed at a cost of $51,000, reports the AspenTimes. The roots of the project began in 2013 after Steve Skadron, who has a professional marketing background, was elected mayor. He noticed the city did not have a unified graphic look and no written guidelines […] Industry News SnowBrains | May 11, 2018 0 Comments
Alpine Meadows May Lose Logo | Squaw Valley Logo to Replace It It’s being reported from a multitude of people who work for Alpine Meadows and Squaw Valley that Alpine Meadow’s logo will be gone next year. The future logo for both mountains will likely be the new Squaw logo shown below: Underneath the above logo will be these words: “Squaw Valley / Alpine Meadows”. What they’ve told employees is that the big “S” in the logo isn’t an “S”, but a simply a series of turns that represents both mountains well. This potential elimination of the Alpine Meadows logo from most visible platforms will certainly cause an uproar. Alpine Meadows and Squaw Valley […] Featured Article SnowBrains | April 22, 2014 13 Comments
Colorado’s New Logo & Motto: “It’s Our Nature” | Do You Like It? Colorado has a new logo and this is it. The motto that goes along with it is: “It’s our nature.” Colorado’s governor decided it was time to have a brand for Colorado and this is what a team of designers came up with for the state’s logo that will soon be ubiquitous within Colorado. We’ll let ‘Brand Colorado’ explain the rest: Like Colorado itself, our new logo combines the familiar with the unexpected. It draws clear influence from our world-famous mountains […] SnowBrains | September 17, 2013 5 Comments
Utah Gets Professional Hockey Team as Arizona Coyotes Relocate to Salt Lake City Last week, the National Hockey League announced that the Arizona Coyotes will relocate to Salt Lake City starting in the 2024-25 season. Utah Jazz owner Ryan Smith and his wife Ashley of Smith Entertainment Group will take over the team in a transaction that includes the current Coyotes owner selling the team to the league, and Smith buying it from […] Industry News Brent Thomas | April 23, 2024 0 Comments
The Future of Freestyle: Brendan Hart’s IDX Style App Redefines Terrain Park Progression for Skiers and Boarders With IDX Style, progressing in the terrain park has never been easier. IDX stands for Infinite Degrees Unknown and is a social media platform and community that allows users to post and search for specific ski or snowboard tricks. The point of IDX is to help terrain park and freestyle riders by watching uploaded tricks and interacting with the riders […] Industry News Jesse | April 8, 2024 0 Comments
Lucas Braathen Will Ski for Brazil in the 2024/2025 FIS Alpine World Cup Season This morning, March 7, Lucas Braathen confirmed his comeback to FIS Alpine World Cup racing in a press conference at the Red Bull hangar in Innsbruck, Austria. The 23-year-old athlete opened the conference by speaking in Portuguese and then switched to English, declaring proudly, “I am returning to the sport of Alpine racing and I am doing that in the […] Industry News Julia Schneemann | March 7, 2024 0 Comments
Know Before You Go: Visitor’s Guide for the 2024 Stifel Palisades Tahoe Cup The Stifel Palisades Tahoe Cup, a stop on the Audi FIS Ski World Cup Tour, will be at Palisades Tahoe from February 23rd to February 25th. To help you prepare for the weekend and have a seamless visit, we’ve compiled this guide for how to visit Palisades Tahoe on the Stifel Palisades Tahoe Cup weekend. PARKING INFORMATION Parking reservations are […] Industry News SnowBrains | February 23, 2024 1 Comment
Arcade Announces POW x Joseph Toney Collab Belt Arcade Belts, a brand on a mission to revolutionize the way a belt functions and allows you to move freely, today announces the POW x Joseph Toney belt, a collaboration that supports the efforts of Protect Our Winters (‘POW’) to help the people and places most impacted by climate change. Joseph Toney is a visual artist operating out […] Industry News SnowBrains | February 22, 2024 0 Comments