Aspen Mountain, CO, Rebrands Pandora Terrain Expansion as ‘Hero’s’ in Tribute to Community Figures Yesterday, Aspen Skiing Co. officials announced that the much-anticipated terrain expansion at Aspen Mountain, CO, will be called “Hero’s” instead of the previously-considered “Pandora.” The renaming is a tribute to individuals who have made significant contributions to Aspen as both a mountain community and a skiing destination. “Hero’s” will span 153-acres and includes a new high-speed quad chairlift. Individual trails […] Industry News SnowBrains | September 13, 2023 0 Comments
Aspen Skiing Co’s Ambitious Plan for Cell Coverage on Aspen Snowmass, CO, Slopes After more than a decade of frustration, Aspen Skiing Co. (SkiCo) is taking matters into its own hands, aiming to significantly improve cell service coverage across its four Colorado ski areas, Scott Condon reports for the Aspen Daily News (ADN). Various developers have abandoned previous efforts, citing financial inviability, leaving skiers with limited or no cell connectivity. Related: Alterra Mountain […] Industry News SnowBrains | August 28, 2023 0 Comments
Alaska Ski Area in Dire Need of Donations to Keep Going The business of running and operating ski resorts has changed significantly since the early days of being primarily independently owned. Today, the “mom and pop” resorts are being bought out by larger conglomerates like Vail Resorts and Alterra. It is hard for any business to survive, and it does not matter how big or small the mountain is. Ski resorts […] Industry News Gregg Frantz | August 22, 2023 3 Comments
Indy Pass Demands 14 of its Partners Choose Either Them or Ski Cooper as Multi-Pass Feud Continues The fallout has started for ski areas that are both on the Indy Pass and have reciprocal agreements with Ski Cooper, Colorado. Earlier this summer, Indy Pass officially accused Ski Cooper of hurting independent ski areas due to having a colossal 74 ski areas on its season pass reciprocal partner list. Related: Indy Pass Accuses Ski Cooper, CO, of Hurting […] Industry News Brent Thomas | July 31, 2023 0 Comments
Indy Pass Accuses Ski Cooper, CO, of Hurting Independent Ski Areas by Gaming Reciprocal Agreements I am a big fan of reciprocal pass agreements. My hometown mountain has anywhere from three to five of these agreements every year. I can take advantage of these pacts each season and ski a new area for “free.” These agreements are a great way for ski resorts to add value to their season pass holders. For no extra cost, […] Industry News Brent Thomas | July 10, 2023 0 Comments
5 Highest Base Areas in the U.S. Ever wonder why the Rockies tend to have some of the best skiing in the world? Colorado dominates both base elevation and summit elevation at resorts in the USA. High elevation doesn’t necessarily mean the most annual snowfall, but they manage to keep a consistent snowpack due to the elevation. If you bank on consistency when planning a trip, here […] Brains Mark Kuligoski | June 20, 2023 0 Comments
Aspen, CO, To Host 2 Alpine FIS World Cup Events in 23/24 Aspen Snowmass, CO, was successful in its bid to host events for the 23/24 Alpine World Cup season and has been awarded two races by the International Ski & Snowboard Federation ‘FIS’. A delegation from SkiCo, the Aspen mountain operations company, traveled to the FIS working group meetings in Europe in May to throw their weight behind the application to […] Industry News Julia Schneemann | May 29, 2023 0 Comments
FIS Approves 23/24 Alpine World Cup Season Calendar The International Ski & Snowboard Federation ‘FIS’ held their annual meeting on Wednesday, May 24, 2023, and approved the FIS World Cup Calendar for the 23/24 season. All calendars were approved across the disciplines, but the Alpine calendar was probably the most anticipated, so let’s take a closer look at the proposed 23/24 Alpine World Cup calendar. There had been […] Industry News Julia Schneemann | May 25, 2023 0 Comments