Alterra Mountain Co. Ordered to Pay $18 Million to Ikon Pass Holders for Closing Resorts Due to COVID The pandemic cut the ski season short in March 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. However, Ikon Pass holders were unhappy and, in April 2020, filed a case to recoup the cost of the lost days skiing. In […] Industry News SnowBrains | February 14, 2023 3 Comments
Snow Valley in Southern California Joins the Ikon Pass Community Snow Valley in Southern California will join the Ikon Pass community starting Monday, February 20, 2023. Easily accessible from Pasadena, Santa Monica, Los Angeles, and San Diego and just 15 miles from Big Bear Mountain Resort, Snow Valley features some of the region’s best beginner terrain, with award-winning learning centers and a shared dedication to exceptional guest service. Snow Valley […] Industry News SnowBrains | February 13, 2023 0 Comments
Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record Denver, Colorado, January 24, 2023 – On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and […] Industry News SnowBrains | January 24, 2023 1 Comment
Ikon Pass Holders Can Use this Interactive Snow Forecast Map to Find the Best Conditions If you are an Ikon Pass holder looking to score some pow, you should check out this interactive snow forecast map. The map allows users to see where the snow has been and where it will be. This could be essential for skiers and snowboarders looking for directions on the best places to ride. The map includes recent snow, forecasted […] Industry News Brent Thomas | December 8, 2022 1 Comment
Ikon Pass: Ready For YEWWW – Early Season Play, All Season Slay Brought to you by Ikon Pass It 👏 All 👏 Starts 👏 Now 👏 Winter is on hand and perfect flakes of white gold are currently blanketing mountains around the world. The stage is set with over 50 of the best destinations on the globe. It’s time to Do YEWWW with mile-high stoke for first laps, last chair, and everything […] Featured Article SnowBrains | December 6, 2022 0 Comments
December 8 Is the Last Day to Purchase a 22/23 Ikon Pass Ikon Pass Offers More Ways to Play Around the Globe Thursday, December 8, 2022, is the last day to purchase 22/23 Ikon Pass products – Ikon Pass, Ikon Base Pass, and Ikon Session Pass. For current Ikon Pass pricing, please click here. The Ikon Pass will not be available for purchase starting December 9, 2022, and will go on sale for […] Industry News SnowBrains | December 1, 2022 2 Comments
Huge Snow Prompts Early Openings at 13 Ikon Pass Destinations DENVER, CO, November 11, 2022 – Thanks to recent storms, cold temperatures, and the hard work of mountain operations and snowmaking teams across North American destinations, Ikon Pass holders can enjoy early openings at 13 destinations throughout California, Colorado, Utah, Washington, Idaho, and Canada, offering skiers and riders bonus days on the slopes. COLORADO WINTER PARK RESORT – OPEN Winter Park Resort […] Industry News SnowBrains | November 11, 2022 0 Comments
Ikon Pass: The Crew and YEWWW Brought to you by Ikon Pass Get ready, a winter of fun is fast approaching. Soon, you’ll be cruising waist-deep through the season of YEWWW. And the only thing better than that? Getting all the goods while surrounded by your best adventure crew. With access to 50+ of the best mountains on the planet – including brand new destinations added […] Featured Article SnowBrains | October 7, 2022 1 Comment