“Red Bull Does NOT Give You Wings” | Red Bull to Pay $13+ Million in Class Action Lawsuit For about 20 years, Red Bull’s marketing slogan has been “Red Bull gives you wings.” Red Bull just agreed to pay over $13 million in a settlement after a US class action lawsuit accused Red Bull of making false and misleading advertising claims. Red Bull claims that it gives consumers improved concentration and reactions speeds. The class action lawsuit states that this claims are false and lack scientific support. These plaintiffs […] Industry News SnowBrains | October 8, 2014 2 Comments
“City House, Country House” | Can Mountain People Really Run Squaw Valley? In their most recent advertisement the ironically named, Squaw financed coalition, Save Olympic Valley (SOV) enlisted a pair of second home owners, San Francisco couple Terry and Heidi Deveau, to share their concerns with the incorporation efforts. “We’re concerned that Squaw does not have enough qualified people to run a town…” Yes, they decided to go there, It seems Andy Wirth and his friends don’t think that you are smart […] Featured Article Andy Hays | April 23, 2014 22 Comments
La Grave, France is the Most Extreme Ski Resort in the World | It May Be Gone in 3 Years… La Grave, France is inarguably the most extreme ski resort in the world and it may only have 3 years left to live. There is no other ski lift in the world like La Grave. Once it’s gone, there will never be another like it. Is La Grave worth saving? Definitely. […] Industry News Miles Clark | March 6, 2014 6 Comments
Snow? Who needs snow to shred? Low Tide Sending From Squaw This Weekend I awoke Saturday to blue skies and a fresh blanket of snow covering our mansion patio. After my butler Jeffery prepared us a marvelous breakfast it was obviously spa time! After […] Featured Video SnowBrains | February 5, 2014 3 Comments
Squaw: Upper Mountain Closed Due to Snow Making Pipe Burst The tough times continue at Squaw, with the Upper Mountain shut down yet again this year. This time the closure was due to a snow making pipe burst, causing the upper mountain to be shut down the past two days and likely leaving it closed again tomorrow. And the forecast continues to look dry for Tahoe, with no change in sight. Simply sunny skies and 50 degree temps. […] Conditions Report SnowBrains | January 23, 2014 9 Comments
Judge Temporarily Blocks Development at Homewood Ski Resort, CA With so much attention focused on Squaw and KSL’s planned village development, another Tahoe ski resort development has been largely overlooked. Homewood Mountain Resort on Tahoe’s West Shore has been experiencing its own “renaissance” plans the last two years as owners JMA have pushed forward proposals to build a village complete with and ice skating rink, slopeside condos, and even an amphitheater. While […] Featured Article Jesse Cassidy | April 7, 2013 5 Comments