The 21st Annual Santa Sunday event kicked off the holiday season of giving at Sunday River Resort, ME, yesterday. 232 skiers and snowboarders dressed as Santa raised just over $5,000 for a local non-profit organization, and schussed down the slopes of the resort’s Broadway trail, ringing sleigh bells all the way.
Each pre-registered Santa made at least a $20 donation and wore a red Santa hat with a white pompom, a red Santa jacket, red Santa pants, and a Santa beard to participate in the event. For their generosity and holiday spirit, Sunday River provided lift tickets for the day for each Santa, plus another ticket to come back again to ski before December 24, 2021.
Santa Sunday benefits the River Fund Maine, a 501(c)(3) non-profit organization that aims to create a bright economic future for the community by investing in the education of the area’s youth and by harnessing the recreational assets of the region. Since its creation in 2018, the River Fund Maine has awarded two college scholarships of $20,000 per year for up to four years, provided design thinking workshops to local students, and more.
For more information, visit SundayRiver.com.