The Weight is Over: Tecnica Introduces Sub-1,000-Gram Touring Boots At last, an ultra-lightweight touring boot that prioritizes fit, performance, and customization for real skiers. After five years of prototyping and millions of vertical feet climbed, Tecnica is proud to introduce its first sub-1,000-gram boot collection: Zero G Peak. It’s a category the brand has patiently waited to join, because a hard rule was set in place from the very […] Industry News SnowBrains | January 21, 2022 0 Comments
No More Cold Feet: Tecnica Mach 1 95 W Heat Tecnica’s new boots are seriously stepping up the game this winter. The team over at Tecnica have really outdone themselves with this new technology. They have managed to blend a high-performance boot with an amazing new feature that adds a huge degree of comfort to an already amazing piece of gear. Meet the Mach 1 95 w/heat. The Mach 1 95 […] Gear Review Jason Ringenberg | November 30, 2018 0 Comments
World Cup Ski Racing Takes an Overdue Step in the Right Direction for Gender Equality Let this sink in. Alpine skiing’s World Cup circuit began in 1967. It took until *today* for a woman to be named head coach of a *women’s* national ski team. What a moment for Karin Harjo.@OnHerTurf | @AlpineCanada https://t.co/q67Gi6adNA — Alex Azzi (@AlexAzziNBC) March 30, 2022 Karin Harjo makes history as the first woman to lead a World Cup ski […] Industry News Haleigh Hafner | April 4, 2022 2 Comments
[TRAILER] Return of the Turn 2021 – Is This the Best Edit of the Year? Will you be content letting the dust settle, or will you pick yourself up and rise form the ashes? After a hiatus in 2020, Return of The Turn is coming back for another season with the inspiring ski stories and knuckle dragging that you have come to expect. With the bar set so high, you will be amazed how high […] Movie Trailer SnowBrains | October 20, 2021 0 Comments
100+ Winter Outdoor Companies Stand Up to Congress COVID-19, the ongoing pandemic affecting millions around the globe, has drastically impacted the economy as a whole, forcing many operations to permanently close their doors. However, among those, the hardest-hit businesses have been the smaller-sized companies struggling to stay open. With winter just around the corner, the ski industry is facing financial struggles and uncertainties, which has urged over 100 […] Industry News Emily Crofton | August 12, 2020 0 Comments
The Results Are In: 2020 Shreddit Showdown Winners The judges have cast their votes and the results are in for the 7th Annual Shreddit Showdown. Despite a trying spring, riders came to the table and served up some quality skiing, riding, and editing along with a number of laughs, spills, and thrills. You can check out the winning videos first hand over on Granite Chief’s blog here. Without […] Industry News Eric Bryant | April 11, 2020 0 Comments
The Shreddit Showdown: Ski Movie Contest is ON | Shreddie Awards Night Canceled SHREDDIT SHOWDOWN UPDATE: With the help of our friends at SnowBrains.com, the Shreddit Showdown Ski Movie Contest is still ON! Sadly, the big night announcing the winning ski edits has been canceled due to the Covid-19 outbreak. Entry for the contest opens March 21st, Saturday, and closes March 30th at GraniteChief.com. Most of the entries come in the last days […] Industry News Eric Bryant | March 27, 2020 0 Comments
2019 Shreddit Showdown Winners Recap: Now Accepting Entries for 2020! Check out a couple of clips from last year’s Shreddit Showdown Adult and Teen winning ski edits and get a quick rundown on the awesome prizes from Blizzard, Tecnica, FlyLow, Smith, GoPro, Backcountry Access, and Helly Hansen. Thirteen winners will be announced at the Shreddie Awards, April 9th at the Truckee Community Art Center. Grab your camera, round up your […] Eric Bryant | February 28, 2020 1 Comment
Industry News
Gear Review
Movie Trailer
