The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […] Industry News Ryan Kime | June 24, 2022 10 Comments
Alterra Mountain Company Announces CEO Transition: Current President Jared Smith to be Appointed CEO; Current CEO, Rusty Gregory, to become Vice Chairman of the Board Denver, CO, May 25, 2022 — Today, Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board. Smith joined Alterra Mountain Company in June of […] Industry News SnowBrains | May 25, 2022 3 Comments
Steamboat Resort, CO, Moves Full Steam Ahead With Phase II of $200-Million Development [arve url="https://youtu.be/Bbf50nQC3pU"] SnowBrains | April 14, 2022 Likes Tweets 0 Comments
Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21. Related: Ikon Pass: Worldwide Adventure Returns The Ikon Pass […] Industry News SnowBrains | October 21, 2021 1 Comment
Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth Alterra Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs. Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of youth through winter sports. The two industry partners will unite […] Industry News SnowBrains | September 15, 2021 0 Comments
UPDATED: Ikon Pass – Opening Dates at North American Resorts It’s September now, we’re officially in meteorological autumn, so it’s okay to start thinking about skiing. And after ‘when is it going to snow,’ the next thing we need to know is ‘when will my resort open?’. Related: Ikon Pass Expands Further Into Europe With the Addition of Dolomiti Superski in Italy and Kitzbühel in Austria for Winter 21/22 Alterra just […] SnowBrains | September 3, 2021 3 Comments
Alterra Mountain Company Acquires Purcell Heli-Skiing to Add to CMH Heli-Skiing in British Columbia Guests Will Have Access to More Terrain and More Offerings with CMH Purcell Alterra Mountain Company announced today that it has closed on the purchase of Purcell Heli-Skiing in British Columbia, Canada. The business and ski tenure will be incorporated into the company’s premier mountain experience, CMH Heli-Skiing & Summer Adventures, adding nearly half a million acres to the already largest […] Industry News SnowBrains | August 30, 2021 0 Comments
Tahoe Conservationists Win Lawsuit Against Squaw Valley, CA Resort Development Conservationists with the Sierra Watch, a conservation advocacy group, won a legal battle yesterday against Alterra Mountain Company, which had plans to extensively develop the area surrounding Squaw Valley, California. Three judges ruled that Alterra will not be able to continue its expansion plans for Squaw Valley because of the impacts the project would have on the area’s fire danger, […] Industry News SnowBrains | August 25, 2021 4 Comments
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