Alterra Mountain Company to Acquire Sugarbush Resort in Vermont Expanding the Company’s Family of Destinations to 15 Alterra Mountain Company announces that it has entered into an agreement to purchase Sugarbush Resort in Vermont, which will bring the company’s total to 15 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation. Related: Fly to the Slopes: Ikon Pass Destinations Are Closer Than You Think Founded in […] Industry News SnowBrains | November 13, 2019 0 Comments
Vail Resorts Passes on Jay Peak, VT | Will Alterra Be Interested? Vail Resorts has been relentless in recent years in its pursuit of resorts to add to their portfolio. The most recent acquisition of Peak Resorts, set to close in fall 2019, will add a further 17 resorts to their collection. But one resort that’s on the market that they’re not interested in is Jay Peak, VT. Related: Former Jay Peak […] Industry News SnowBrains | September 10, 2019 0 Comments
Aspen SkiCo CEO Urges Locals to Embrace Ikon Pass Holders | Accuses Locals of ‘Blatant Snobbery’ Skico President and CEO Mike Kaplan addressed the local business community during an annual event in Aspen, CO this week, celebrating the success of last year’s winter and urging the audience to embrace Ikon Pass holders, reports the Aspen Times. “We are going to bask a little bit in the glow of last year. I don’t know about you but […] Industry News SnowBrains | September 5, 2019 4 Comments
Alterra Mountain Company is Closing its Business Located at Rival Vail Resort, CO Alterra Mountain Company, who introduced the Ikon Pass last year to compete with Vail Resorts’ Epic Pass, have just announced they will be closing their Vail businesses. “After a comprehensive internal review of Alterra Mountain Company’s retail strategy, a Vail store does not align with our direction,” said Kristin Rust, director of public relations for Denver-based Alterra. Bridge Street Ski […] Industry News SnowBrains | July 11, 2019 0 Comments
Alpine Meadows, CA to Replace and Extend Hot Wheels Chairlift with New $10-Million Quad Alterra Mountain Company announced earlier this week that it plans to invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming 2019/20 season. Related: Alterra Mountain Company Announces $181 Million In Capital Improvements For The 2019/2020 Season In California, Squaw Valley Alpine Meadows will replace the Hot Wheels triple chair with a detachable quad. As part […] Industry News SnowBrains | March 8, 2019 4 Comments
Alterra Mountain Company Announces $15-Million Project to Replace Gondola at Steamboat Ski Resort, CO Alterra Mountain Company has announced a $15 million replacement project of Steamboat Ski Resort’s existing gondola with a new eight-person gondola for the 2019/2020 winter season, helping to enhance the guest experience at the Colorado destination. Alterra Mountain Company, created in 2017, is comprised of 14 North American mountain destinations throughout six states and three Canadian provinces: Steamboat and Winter […] Industry News SnowBrains | December 3, 2018 0 Comments
New $4-Million Snowmaking System Up and Running at Winter Park, CO | Will Make a Huge Difference to Opening Day The main focus of the almost $30-million investment at Winter Park, CO has been the $16-million, 10-man gondola replacing the aged Zephyr four-pack. But the new lift that takes riders to the summit of Winter Park mountain is no good if there is no snow to shred on. Alterra Mountain Company knew this, so for a quarter of the price of […] Industry News SnowBrains | October 12, 2018 0 Comments
Alterra Mountain Company Names New President and COO of Crystal Mountain Resort, WA ALTERRA MOUNTAIN COMPANY NAMES NEW PRESIDENT & COO OF CRYSTAL MOUNTAIN RESORT IN WASHINGTON SNOWSHOE MOUNTAIN’S FRANK DEBERRY APPOINTED TO LEAD THE COMPANY’S MOST RECENT ACQUISITION With the recent announcement of Alterra Mountain Company’s intent to purchase Crystal Mountain Resort in Washington, Frank DeBerry, currently of Snowshoe Mountain, WV will be named President & COO of the destination upon the […] Industry News SnowBrains | September 11, 2018 0 Comments
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